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Genpact SWOT & PESTLE Analysis

ID : 52613653| Dec 2019| 15 pages


Business Sector :Professional Services

Operating Geography :United States, North America, Global

About Genpact :

Genpact is a professional services company that helps clients drive digital innovation and digital operations. The company is headquartered in New York, USA and is present in 30 countries across the world. The company was formed in 1997 as a business unit of General Electric. It became independent from GE in 2005 and became a publicly traded company in 2007. The company has more than 90,000 employees worldwide as per 2019 records. It has 800 clients across 70 countries and has 88 delivery centers across the world.
Genpact’s mission statement reads, “To be the best business process management and technology services company in the world”. The company tagline is ‘Transformation Happens Here’.

Genpact Revenue :

$3 billion - FY ending March 2018 (y-o-y growth 11.1%)
$2.7 billion - FY ending March 2017

Competitive Analysis of Genpact

The SWOT analysis of Genpact is presented below:
1. Global delivery model helps manage complex processes
2. Diverse service offerings for clients
3. Smart Enterprise Processes approach to improve the efficiency of clients’ business processes
4. Strong revenue growth and consistent financial performance
1. High dependency on business from clients in North America and Europe, and financial services industry
2. Presence of substantial portion of assets and operations in India
1. Rising prominence of Enterprise Mobility Management solutions
2. Strategic acquisitions for augmenting capabilities
3. Digital transformation initiatives across industries
1. High competition in a rapidly evolving global market
2. Failure to respond to changing business needs of clients and evolving technology environment
3. Conflicting legal and regulatory environments due to global operations
4. Clients holding the company liable for damages arising from cyber attacks
5. GE divestitures could have an adverse impact on revenues
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Detailed SWOT Analysis of Genpact



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1. Rising prominence of Enterprise Mobility Management solutions: Companies across the world are increasingly adopting Enterprise Mobility Management (EMM) solutions due to the rising trend of Bring Your Own Device (BYOD). The growth of mobile devices for business usage is also driving the demand for EMM solutions. The EMM market is expected to grow at a CAGR of 12.84% during 2019-2024. The largest market so far is North America but Asia-Pacific is the fastest growing market. In North America, USA accounts for 80% of the market and the high demand is driven by high rate of mobility adoption in various sectors like banking, healthcare, retail etc. Genpact acquired Endeavor Technologies in 2015 to enhance its existing mobility solution capabilities that are built upon the Lean Digital and SEP frameworks.

2. Strategic acquisitions for augmenting capabilities: Genpact continues to enhance solution capabilities through strategic acquisitions and investments in chosen service lines and industries where the company has domain knowledge. This has helped the company in acceleration of digital transformation engagements. For instance, the company acquired Rightpoint in 2019 for enhancing its capabilities of providing digital transformation solutions in the experience economy. This builds on Genpact’s acquisition of TandemSeven in 2017. To enhance supply chain solution capabilities, Genpact acquired Barkawi Management Consultants in 2018. In 2015, the acquisition of Endeavor Technologies helped the company enhance capabilities in mobility solutions.

3. Digital transformation initiatives across industries: Digital transformation helps organizations in improving their brand’s reputation, customer experience, and customer retention ratios through the implementation of the software. The overall digital transformation market globally is forecasted to be in excess of $650 billion by 2023. Companies are building a robust infrastructure due to increased demand, and there is increased adoption of new technologies and solutions, further supporting the market growth. Due to growing competition within the industries, investments in technology are further increased to gain a competitive edge in the market. Genpact with a strong digitals transformation portfolio and expertise, is well positioned to leverage the market potential.


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Check Out Analysis of Other Relevant Companies

References used in Genpact Analysis Report

1. Genpact 2018 Form 10 K -

2. Genpact Annual Report 2017 -

3. Genpact Company Website -

4. 2017 Sustainability report -

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Genpact SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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