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George Weston Ltd. SWOT and PESTLE Analysis

ID : 521053953| Feb 2023| 18 pages

COMPANY PROFILE -George Weston Ltd.

Business Sector :Retail, Real Estate and Consumer Goods

Operating Geography :Canada, North America, Global

About George Weston Ltd. :

George Weston Limited is a Canadian public company headquartered in Toronto, Canada. The firm was established by George Weston in 1882. The company operates through its three reportable operating segments, Loblaw Companies Limited, Choice Properties Real Estate Investment Trust and Weston Foods. Loblaw is Canada's food and pharmacy leader with a network of corporate and independently operated stores in communities across the country. Choice Properties REIT is a large and diversified real estate investor, manager, and developer with a portfolio of over 700 properties. Choice Properties' portfolio includes retail properties primarily leased to necessity-based tenants, as well as commercial, office, and residential assets located in desirable markets, as well as a robust development pipeline. Weston Foods manufactures bread, rolls, cupcakes, doughnuts, biscuits, cakes, pies, cones and wafers, artisan baked goods, and more for massive national consumers in two divisions: food service and retail. Wonder, Ace Bakery, Country Harvest, All but Gluten, and D'Italiano are some of the company's brands. Weston operates more than 50 facilities throughout Canada, with employees working in manufacturing, distribution, and corporate environments. On 23 March the company declared its plan to concentrate on its Retail and Real Estate businesses as it begins the process of selling Weston Foods.

George Weston Limited's Unique Selling Point or USP lies in its ownership of Loblaw Companies Limited, which is Canada's largest food and drug retailer, as well as its position as one of Canada's leading bakers, selling a diverse range of fresh and frozen goods to the North American market. George Weston Limited's vision statement reads, "George Weston seeks to create economic value for investors through active management of its portfolio companies, utilizing its extraordinary people, the culture of excellence and access to capital".

George Weston Ltd. Revenue :


CAD 54,705 million - FY ending 31st December 2020
CAD 50,109 million - FY ending 31st December 2019

Competitive Analysis of George Weston Ltd.

SWOT
PESTLE
The SWOT analysis for George Weston is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Present in three key business of Retail, real estate and Consumer goods that compliment and synergize each other
2. Market leader of Canadian retail marketplace with more than 10% share
3. Has 33 different chains of markets, 2609 stores and a number of reputable brands
4. Performed well even in the pandemic with increasing revenue
5. Strong balance sheet and increasing dividend returns with good financial rating of BBB stable.
1. Unable to globalize, its revenues are overly dependent on its operations in Canada.
2. Slow vaccine rollout in Canada delaying the normal economic operation
OpportunitiesThreats
1. The Loblaw division’s technological acceptance, digital offerings and omni channel push will benefit it in the increasing digitalized industry
2. Consolidation and concentration of retail market.
3. Demand in food, groceries and pharmacy segment has increased since pandemic.
1. Covid has helped the e commerce industry and online retail to thrive.
2. Us based retail giants slowly increasing their market share in Canada.
3. The Canadian retail market has stagnated and is very competitive.
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Detailed SWOT Analysis of George Weston Ltd.

Strength

1. Present in three key business of Retail, real estate and Consumer goods that compliment and synergize each other: The three business of George Weston complement each other and help the company achieve both forward integration and backward integration in its operations. The stores that house many of the labels of George Weston, be it Atlantic super store, Dominion stores etc. are rented by the real-estate business of George Weston. By employing this kind of integration in the different businesses of George Welton the company is able to avoid unnecessary risk and liability. This also gives the company more control over the operations and helps achieve operational efficiencies. George Weston also has a number of private labels that it can sell preferentially in its numerous super stores and marts. This level of integration can help create synergistic effects for the company as a whole.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. The Loblaw division’s technological acceptance, digital offerings and omni channel push will benefit it in the increasing digitalized industry: George Weston has been increasing the use of technology in all its divisions and in its operations. This approach is aligning it towards the future and helping it run its large-scale operations. Loblaw one of the major divisions of George Weston has now increased its online grocery pickup to cover about three fourth of the Canadian population. It is making use of digital tools and AI to make operations more efficient, for example the digital tools can find products that are going to expire and give discounts accordingly so that they are sold and consumed before expiry. Loblaw also has a very promising loyalty program similar to that of Amazon Prime (PC Optimum), giving its members special privileges. The management investment in technology and the belief that the future of retail is omni channel, is helping it stay ahead of the curve. George Weston has also invested in digital payments system which is expected to grow rapidly in the post covid era. George Western Foods is also pushing for increased technological assistance with the help of digital tool Snap Logic to automate and optimize business operations.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • President's Choice
  • Life Brand
  • no name
  • Farmers Market
  • Choice Properties REIT
  • Weston Foods
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References used in George Weston Ltd. SWOT & PESTLE Analysis Report

1. Canada's Changing Retail Market - Consumer Trends Update - Summer 2013 - Office of Consumer Affairs - https://www.ic.gc.ca/eic/site/Oca-bc.nsf/eng/ca02856.html

2. Canada’s top 100 retailers - Retail Council of Canada - https://www.retailcouncil.org/community/store-operations/canadas-top-100-retailers/

3. 2020 Annual Report - https://www.weston.ca/en/pdf_en/gwl_2020ar_en.pdf

4. George Weston Limited Reports Third Quarter 2020 Results(2) - https://www.newswire.ca/news-releases/george-weston-limited-reports-third-quarter-2020-results-2--896775900.html

5. Behind The Relatively Slow Vaccine Rollout In Canada: NPR - https://www.npr.org/2021/04/15/987787702/behind-the-relatively-slow-vaccine-rollout-in-canada

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). George Weston Ltd. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/george-weston/ [Accessed 05 Dec, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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George Weston Ltd. SWOT and PESTLE analysis has been conducted by Mukesh Anand and reviewed by senior analysts from Barakaat Consulting.

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