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Gerdau SWOT and PESTLE Analysis

ID : 521370753| Feb 2023| 21 pages

COMPANY PROFILE -Gerdau

Business Sector :Steel

Operating Geography :Brazil, South America, Global

About Gerdau :

Gerdau is a leading producer of long steel in Latin America with headquarters in Porto Alegre, Brazil. The firm currently has a steel production capacity of 26 million metric tonnes per year and supplies steel to civil building, automotive, mining, agricultural, and other industries. Gerdau was founded by a German immigrant named Johannes Heinrich Kaspar Gerdau. He relocated to Porto Alegre and began working in manufacturing, purchasing the Pontas de Paris Nail Factory in 1901, which marked his foray into the steel industry. The company's core business is converting scrap steel and iron ore into steel goods. It is Latin America's largest recycler, converting millions of metric tonnes of scrap into steel per year, demonstrating its contribution to sustainable development in the regions where it operates. It manufactures forged and cast components in long carbon steel, long special steel, flat steel, and flat steel. Industry, metallurgy, agriculture and livestock, civil construction, automobile industries, petrochemicals, railway and naval sectors, as well as orthodontic, medical, and food sectors, all use these materials and it also serves as the exclusive supplier of speciality steel to the global automotive industry. Gerdau's integrated and semi-integrated steel mills are located in 13 countries around the world. Porto Alegre, So Paulo, Tampa, Whitby, Polanco, Lima, Caracas, Bogota, Jackson, and Bangalore are among Gerdau's main offices. As of early 2022, Gerdau has 30,000 employees.

Gerdau's Unique Selling Proposition or USP lies in it being Brazil's largest steel manufacturer, as well as one of the world's leading producers of long steel and special steel. Its mills use effective and environmentally friendly production methods, such as electric arc furnace (EAF) technology, making its steel one of the most environmentally friendly choices available. Gerdau’s mission statement reads, "Gerdau is committed to protecting the environment. We are happy to share that 98% of Gerdau's steel comes from recycled scrap metals such as used cars and appliances. Steel is a sustainable material that can be continuously recycled and never has to end up in a landfill".

Gerdau Revenue :


$14.49 billion - FY ending 31st December 2021
$9.31 billion - FY ending 31st December 2020

Competitive Analysis of Gerdau

SWOT
PESTLE
The SWOT analysis for Gerdau is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Growing revenue and profits over the years reflects has strong finances
2. Company offers diversified product mix for the clients
3. Vertically integrated operations enable operational efficiency and lower costs
4. Strategic investments into startups using its own Paris Ventures firm may improve productivity of the processes
1. Production costs are affected by price volatility of raw materials
2. Lack of mining reserves to source the raw materials
3. Gerdau’s level of indebtedness can affect the ability to raise additional capital
OpportunitiesThreats
1. Rising infrastructure investment by President Bolsonaro
2. Digital transformation initiatives can improve productivity
3. Growing economy of Brazil may increase demand for steel
1. Intense competition from foreign and local players in Brazil
2. Cyclicity and seasonality of steel demand
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Gerdau

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Production costs are affected by price volatility of raw materials: Gerdau's manufacturing procedures are primarily based on the idea of mini mills, which are outfitted with electric arc furnaces that can melt ferrous scraps and produce steel products to the required specifications. The primary raw material for the production in these mills is ferrous scraps. In some plants these scraps are blended with pig iron. The proportions of scraps in the whole mixture may change according to the prices and availability in order to minimize the raw material costs. Ferroalloys and iron ore used in blast furnaces are both significant. Even though the international ferrous scrap prices suffer large influence from the US domestic market, the price of these scraps in Brazil vary from region to region and is influenced by demand and transportation costs. The company’s Brazilian mills use scrap and pig iron purchased from local suppliers. There also exists contracts with scrap generators especially for the scrap from industrial sources. Thus, Gerdau has to take this into consideration and try to hedge the risks against these fluctuations to remain profitable in the long run and compete in the market.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Intense competition from foreign and local players in Brazil: The global steel industry is competitive with respect to price, quality of products and customer service. Many factors influence the exports of steel products from Brazil. Some of these include foreign exchange policy of the Brazilian government, protectionist policies of other countries, and growth rate of the world economy. On the top of it, continuous developments in material sciences and the developing technologies lead to the improvement of products such as aluminum, ceramics, plastic, and glass, allowing them to replace steel. Fall in steel prices can also affect the profitability of the company. The global steel industry has historically suffered from excess production capacity. At present, China is the largest global steel producer. The favorable conditions present in China may significantly impact the price of steel in other markets. If Gerdau is unable to remain competitive with China and other steel-producing countries, its financial condition and results of operations may be adversely affected in the future. Thus the company has to keep on investing in technology to improve productivity and reduce costs to remain competitive in this market.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Gerdau SBQ Bars
  • Gerdau Merchant Bar
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TABLE OF CONTENTS
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References used in Gerdau SWOT & PESTLE Analysis Report

1. Annual Report - https://www.sec.gov/Archives/edgar/data/1073404/000110465921053189/tm212083d1_20f.htm#a011
2. Website - https://www2.gerdau.com/
3. How Brazilian steel, mining firms are coping with COVID-19 - https://www.bnamericas.com/en/features/how-brazilian-steel-mining-firms-are-coping-with-covid-19
4. Infographics: Urbanisation and Urban Development in Brazil - https://www.urbanet.info/urban-development-brazil/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Gerdau SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/gerdau/ [Accessed 22 Jun, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Gerdau SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

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