COMPANY PROFILE -Alphabet (Google)
Business Sector :Internet, Hardware and Software
Operating Geography :USA, North America, Global
About Alphabet (Google) :
Established in 1996 in America, Google Inc. is a leading multinational technology firm providing internet related products and services including online advertisement support, web search, software, hardware and cloud computing. In 2015, Google became a subsidiary of Alphabet Inc. Alphabet is a collection of businesses -- the biggest amongst them being Google. It also includes businesses consisting of Internet products like Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. All non-Google businesses are collectively reported as “Other Bets.” The Google piece includes offerings like Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives. The Google segment runs advertising, sales of digital content, applications and cloud offerings, and sales of hardware products. The Other Bets piece is engaged in the sales of Internet and television services through Google Fiber, sales of Nest products and services, and licensing and research and development (R&D) services through Verily. This American multinational conglomerate, headquartered in Mountain View, California is ranked No. 11 on the Fortune 500 rankings for 2021 in terms of the largest United States corporations by total revenue. In March 2022, Google LLC announced that it has signed a definitive deal to acquire Mandiant, Inc., a pioneer in dynamic cyber security and response, for $23.00 per share in an all-cash transaction worth roughly $5.4 billion. Mandiant will join Google Cloud upon completion of the transaction.
Google’s USP lies in being one of the world’s most innovative technology companies that has deep understanding of the relation between users’ and web content. Google’s mission statement reads “Our mission is to organize the world’s information and make it universally accessible and useful.”
Alphabet (Google) Revenue :
US$ 257,637 million - FY ending 31st Dec 2021 (y-o-y growth 41%)
US$ 182,527 million - FY ending 31st Dec 2020 (y-o-y growth 23%)
US$ 161,857 million - FY ending 31st Dec 2019
Competitive Analysis of Alphabet (Google)
The SWOT analysis for Google is presented below:
| Strengths | Weaknesses |
1. Market Leader in Search Engines
2. Dominance in online advertisement services
3. Android Mobile Operating System
4. Strong command over machine learning
5. Repository to huge amounts of data
6. Company’s strong brand recognition
| 1. Security and censorship concerns
2. Overdependence on Ad revenues
3. Sharp decline in the Ad revenue
|
| Opportunities | Threats |
1. Investing in new innovations and R&D projects
2. Expanding market-share in cloud computing space
3. Phenomenal acquisition prowess
4. Shift to online, as well as the advent of the multi-device world
| 1. Intense Competition as technology is rapidly revolutionizing the world
2. Dominance in online advertisement services
3. Patent Infringements and Law suits
4. Violation of Antitrust rules attracting penalties
5. New and existing technologies bracing up to block ads
6. Australia obliges to get paid for news
7. Booming Industry for fake reviews has ‘evaded detection’
|
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Detailed SWOT Analysis of Alphabet (Google)
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Investing in innovation and R&D projects: Goggle's DNA is one of innovation, and the company has never shied away from high-risk, high-reward ventures that they believe in because it is "the" fueling factor for their long-term success. When the world labelled them insane for acquiring YouTube and Android, as well as for releasing Chrome, Google was unaffected. These have now evolved into key platforms for digital media and mobile devices, as well as a safer, more popular browser. Google has released several game-changing products and services that have taken the globe by storm in recent years, and they continue to innovate at full throttle. Google Glass, Lens, Assistant, and self-driving cars-Waymo are some of Google's unique moonshot technologies. Morgan Stanley has assigned a value of more than $175 billion to Waymo's autonomous car company, which is preparing to offer a commercial service in the United States soon. That will be a significant step forward for a company that has spent the last decade primarily on costly R&D projects.
2. Expanding market-share in cloud computing space: Cloud infrastructure market is one of the most trending and lucrative businesses of the current age. Few of Google’s rivals in the cloud computing space like Microsoft and Amazon have gone really big in this space, whereas Google hasn’t really caught up. The top players in the global public cloud computing space as per revenue are Amazon with its AWS having a $46 billion annual revenue run rate as of Dec 2020, followed by Microsoft’s Azure platform while Google Cloud Platform lags both in market penetration and adoption. IBM and Alibaba are also crossing swords with these biggies fighting for competitive market share. Cloud computing is touted to be the future of computing, and Google being an innovative company must invest in growing this technology alongside market reach. Google is already providing storage space options though Google Photos and Google Drive. However, it can also make its move into enterprise market through the cloud computing paradigm.
The remaining section of ‘Opportunity’ is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Google is presented below:
| Political | Economical |
1. EU’s undeclared trade war with Silicon Valley
2. Politically backed regulations in the online search market
3. Pressure to crackdown on political ads
| 1. Growth in emerging markets
2. Impact of fluctuation in currency rates
|
| Social | Technological |
1. The continuing shift from offline to online
2. Higher disposable income and increase in literacy leading to growth in internet usage
3. Consumers increasingly using multiple devices for being connected
4. Growing skepticism over technology’s role in urban planning decisions
| 1. Increase in application of technologies such as machine learning
2. Focus on excellence in digital customer experiences
3. Leveraging technological innovation to solve problems
|
| Legal | Environmental |
1. Impact of new regulations such as GDPR
2. Impact of increased regulatory scrutiny as well as changes in regulatory conditions
| 1. Increasing importance of sustainable business
2. Incorporation of a climate-resilience strategy
|
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Detailed Pestle Analysis of Alphabet (Google)
Political
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Economic
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Social
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Technological
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Legal
1. Impact of new regulations such as GDPR: The General Data Protection Regulation (GDPR) implemented in May 2018 has been the most thorough rewrite of data privacy laws in the last 20 years. It mandates companies to have transparent justification for securing and storing private data. Companies immediately fall under its sensor if they are required to track users online. This includes shopping, banking and every other minor reason. Consent needs to be obtained before a company can make use of private data. Due to this Google now has to ask its publishers to either obtain the required consent or absolve it from all legal risks when it tracks users online. Alphabet had seen over 86% of total revenues stemming from advertisements and with the GDPR it faces not only the discontent of its publishers but also the threat that users will refuse to share their private data. Without that crucial data Google will no longer be able to show ads centered on their interests, leading to lesser clicks and subsequently lesser revenue.
The remaining section under "Legal" is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Alphabet (Google) SWOT & PESTLE Analysis Report
1. Annual Report - https://abc.xyz/investor/static/pdf/20220202_alphabet_10K.pdf?cache=fc81690
2. Google Announces Intent to Acquire Mandiant - https://abc.xyz/investor/news/releases/2022/0308/
3. Google - https://en.wikipedia.org/wiki/Google
4. Newsroom - https://abc.xyz/investor/#news
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Google Inc. SWOT and PESTLE analysis has been conducted by Bibhu Prasad Nayak and reviewed by senior analysts from Barakaat Consulting.
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