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Google SWOT & PESTLE Analysis

ID : 52120053| Jun 2019| 21 pages


Business Sector :Internet, Hardware and Software

Operating Geography :USA, North America, Global

About Google :

Established in 1996 in America, Google Inc. is a leading multinational technology firm providing internet related products and services including online advertisement support, web search, software, hardware and cloud computing. In 2015, Google became a subsidiary of Alphabet Inc. Sundar Pichai is the current CEO of Google.

Google Revenue :

$ 136,819 million – FY ending 31st Dec, 2018 (y-o-y growth 23%)
$ 110,855 million – FY ending 31st Dec, 2017
$ 90,272 million – FY ending 31st Dec, 2016

Competitive Analysis of Google

The SWOT analysis for Google is presented below:
1. Market Leader in Search Engines
2. Dominance in online advertisement services
3. Android Mobile Operating System
4. Strong command over machine learning
5. Repository to huge amounts of data
6. Brand Power
1. Security and censorship concerns
2. Over-dependence on Ad revenues
3. Dropping ad rates
1. Investing in moonshots
2. Cloud Computing
3. Phenomenal acquisition prowess
4. Shift to online, as well as the advent of the multi-device world
1. Intense Competition as technology is rapidly revolutionizing the world
2. Patent Infringements and Law suits
3. Violation of Antitrust rules attracting penalties
4. New and existing technologies bracing up to block ads
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Detailed SWOT Analysis of Google



This section is available only in the 'Complete Report' on purchase.


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1. Investing in moonshots: Innovation is in Goggle’s DNA and this technology giant has not shied away from acquiring YouTube or Android or from rolling out Chrome. Google has always stood undeterred by criticism. Today, these have matured into major platforms for digital video and mobile devices and a safer, popular browser. For the past several years Google has launched high-risk, high-reward projects that they believe in because the Company is convinced that it is “the” fuelling factor for their long-term success. When the world dubbed them crazy for several game changing products and services that have taken the world by storm and they continue with their innovation spirit full swing. Google Glass, Lens, Assisstant, self-driving cars-Waymo are some of the examples of Goolgle’s bets on innovative moonshot projects. Morgan Stanley recently pegged an enterprise value of over $175 billion for the the Waymo autonomous vehicle unit, which is gearing up to launch a paid service soon in the U.S. That will be a remarkable leap for a mmm

2. Cloud Computing: Cloud infrastructure market is one of the most trending and lucrative businesses of the current age. Few of Google’s rivals in the cloud computing space like Microsoft and Amazon have gone really big in this space, whereas Google hasn’t really caught up. The top players in the global public cloud computing space as per revenue are Amazon with its AWS growing at 49% in Q2 of 2018 reported revenues of $6.1 billion, followed by Microsoft’s Azure platform while Google Cloud Platform lags behind both in market penetration and adoption. IBM and Alibaba are also crossing swords with these biggies fighting for competitive market share. Cloud computing is touted to be the future of computing, and Google being an innovative company must invest in growing this technology alongside market reach. Google is already providing storage space options though Google Photos and Google Drive. However, it can also make its move into enterprise market through the cloud computing paradigm.

3. Phenomenal acquisition prowess: Google can gain key competitive advantage over its rivals though acquisitions. Acquisitions empower Google to acquire new skills, technology, knowledge, patents and improve its own products and services allowing faster growth with lesser effort. Alphabet has always conceded that successful mergers and acquisitions will be the key to Google’s future growth prospects. Since 2012, Alphabet (Google until 2015) has acquired 118 companies. From 2012 to 2017, the company has averaged 1.6 acquisitions per month, which is one of the highest business acquisition rates in the world. In Jan, fiscal 2018, Alphabet Inc. acquired smartphone technology startup Redux, which specialized in turning smartphone screens into speakers. Google was apparently learnt to have been trying to integrate this spectacular technology into its smartphone Pixel. An analysis of the company's investments in 2017 revealed that it was the most active investor in that period, outdoing the capital arm of Intel and also its own best customer. Alphabet, Inc. acquired 7 of its own capital-backed startups in fiscal 2017, with Cisco second having acquired 6 of the company's previous investments. Some of these acquisitions blossom into full grown businesses like YouTube, which Google incubates and expands further. Acquisitions generally enhance the breadth and depth of Google’s portfolio, and help them leverage their strengths in engineering and other functional capabilities.

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SWOT & (2020). Google SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 15 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Google Inc. SWOT and PESTLE analysis has been conducted by Bibhu Prasad Nayak and reviewed by senior analysts from Barakaat Consulting.

Copyright of Google Inc. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Google SWOT & PESTLE Analysis
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