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Alphabet (Google) SWOT & PESTLE Analysis

ID : 52120053| Apr 2021| 21 pages

COMPANY PROFILE -Alphabet (Google)

Business Sector :Internet, Hardware and Software

Operating Geography :USA, North America, Global

About Alphabet (Google) :

Established in 1996 in America, Google Inc. is a leading multinational technology firm providing internet related products and services including online advertisement support, web search, software, hardware and cloud computing. In 2015, Google became a subsidiary of Alphabet Inc. Alphabet is a collection of businesses -- the biggest amongst them being Google. It also includes businesses consisting of Internet products like Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. All non-Google businesses are collectively reported as “Other Bets.” The Google piece includes offerings like Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives. The Google segment runs advertising, sales of digital content, applications and cloud offerings, and sales of hardware products. The Other Bets piece is engaged in the sales of Internet and television services through Google Fiber, sales of Nest products and services, and licensing and research and development (R&D) services through Verily. This American multinational conglomerate, headquartered in Mountain View, California is ranked No. 11 on the Fortune 500 rankings for 2021 in terms of the largest United States corporations by total revenue.
Google’s mission statement reads “Our mission is to organize the world’s information and make it universally accessible and useful.” Google’s USP lies in being one of the world’s most innovative technology companies that has deep understanding of the relation between users’ and web content.

Alphabet (Google) Revenue :


US$ 182,527 million - FY ending 31st Dec 2020 (y-o-y growth 23%)
US$ 161,857 million - FY ending 31st Dec 2019 (y-o-y growth 17%)
US$ 136,819 million – FY ending 31st Dec 2018 (y-o-y growth 23%)

Competitive Analysis of Alphabet (Google)

SWOT
PESTLE
The SWOT analysis for Google is presented below:
Strengths
Weaknesses
1. Market Leader in Search Engines
2. Dominance in online advertisement services
3. Android Mobile Operating System
4. Strong command over machine learning
5. Repository to huge amounts of data
6. Company’s strong brand recognition

1. Security and censorship concerns
2. Overdependence on Ad revenues
3. Sharp decline in the ad revenue

Opportunities
Threats
1. Investing in new innovations and R&D projects
2. Expanding market-share in cloud computing space
3. Phenomenal acquisition prowess
4. Shift to online, as well as the advent of the multi-device world

1. Intense Competition as technology is rapidly revolutionizing the world
2. Dominance in online advertisement services
3. Patent Infringements and 4. Law suits
Violation of Antitrust rules attracting penalties
5. New and existing technologies bracing up to block ads
6. Australia obliges to get paid for news
7. Booming Industry for fake Google reviews has ‘evaded detection’

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Alphabet (Google)

 

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

1. Investing in innovation and R&D projects: Innovation has been in Goggle’s DNA and this technology giant has never shied away from high-risk, high-reward projects that they believe in because the Company is convinced that it is “the” fuelling factor for their long-term success. When the world dubbed them crazy for acquiring YouTube and Android and when for rolling out Chrome, Google stood undeterred by the criticism. Today, these have matured into major platforms for digital video and mobile devices and a safer, popular browser. For the past several years Google has launched several game changing products and services that have taken the world by storm and they continue with their innovation spirit full swing. Google Glass, Lens, Assistant, self-driving cars-Waymo are some of the examples of Google’s bets on innovative moonshot projects. Morgan Stanley recently pegged an enterprise value of over $175 billion for the Waymo autonomous vehicle unit, which is gearing up to launch a paid service soon in the U.S. That will be a remarkable leap for a business that’s mostly been an expensive R&D project for a decade.

2. Expanding market-share in cloud computing space: Cloud infrastructure market is one of the most trending and lucrative businesses of the current age. Few of Google’s rivals in the cloud computing space like Microsoft and Amazon have gone really big in this space, whereas Google hasn’t really caught up. The top players in the global public cloud computing space as per revenue are Amazon with its AWS having a $46 billion annual revenue run rate as of Dec 2020, followed by Microsoft’s Azure platform while Google Cloud Platform lags both in market penetration and adoption. IBM and Alibaba are also crossing swords with these biggies fighting for competitive market share. Cloud computing is touted to be the future of computing, and Google being an innovative company must invest in growing this technology alongside market reach. Google is already providing storage space options though Google Photos and Google Drive. However, it can also make its move into enterprise market through the cloud computing paradigm.

The remaining section of ‘Opportunity’ is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Alphabet (Google) SWOT & PESTLE Analysis Report
1. Alphabet Inc. - https://abc.xyz/
2. Alphabet Inc. 10-K form 2020 - https://abc.xyz/investor/static/pdf/20210203_alphabet_10K.pdf?cache=b44182d
3. Now Australia goes after Google, Apple on browser domination - https://www.expresscomputer.in/news/now-australia-goes-after-google-apple-on-browser-domination/73812/
4. Google must face suit over Snooping on ‘Incognito’ Mode - https://www.bloombergquint.com/business/google-must-face-suit-over-snooping-on-incognito-browsing
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SWOT & PESTLE.com (2021). Alphabet (Google) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/google-inc/ [Accessed 01 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Google Inc. SWOT and PESTLE analysis has been conducted by Bibhu Prasad Nayak and reviewed by senior analysts from Barakaat Consulting.

Copyright of Google Inc. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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