COMPANY PROFILE -Alphabet (Google)
Business Sector :Internet, Hardware and Software
Operating Geography :USA, North America, Global
About Alphabet (Google) :
Established in 1996 in America, Google Inc. is a leading multinational technology firm providing internet related products and services including online advertisement support, web search, software, hardware and cloud computing. In 2015, Google became a subsidiary of Alphabet Inc. Alphabet is a collection of businesses -- the biggest amongst them being Google. It also includes businesses consisting of Internet products like Access, Calico, CapitalG, GV, Nest, Verily, Waymo, and X. All non-Google businesses are collectively reported as “Other Bets.” The Google piece includes offerings like Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives. The Google segment runs advertising, sales of digital content, applications and cloud offerings, and sales of hardware products. The Other Bets piece is engaged in the sales of Internet and television services through Google Fiber, sales of Nest products and services, and licensing and research and development (R&D) services through Verily. This American multinational conglomerate, headquartered in Mountain View, California is ranked No. 11 on the Fortune 500 rankings for 2021 in terms of the largest United States corporations by total revenue.
Google’s mission statement reads “Our mission is to organize the world’s information and make it universally accessible and useful.” Google’s USP lies in being one of the world’s most innovative technology companies that has deep understanding of the relation between users’ and web content.
Alphabet (Google) Revenue :
US$ 182,527 million - FY ending 31st Dec 2020 (y-o-y growth 23%)
US$ 161,857 million - FY ending 31st Dec 2019 (y-o-y growth 17%)
US$ 136,819 million – FY ending 31st Dec 2018 (y-o-y growth 23%)
Competitive Analysis of Alphabet (Google)
The SWOT analysis for Google is presented below:
Strengths | Weaknesses |
1. Market Leader in Search Engines
2. Dominance in online advertisement services
3. Android Mobile Operating System
4. Strong command over machine learning
5. Repository to huge amounts of data
6. Company’s strong brand recognition
| 1. Security and censorship concerns
2. Overdependence on Ad revenues
3. Sharp decline in the ad revenue
|
Opportunities | Threats |
1. Investing in new innovations and R&D projects
2. Expanding market-share in cloud computing space
3. Phenomenal acquisition prowess
4. Shift to online, as well as the advent of the multi-device world
| 1. Intense Competition as technology is rapidly revolutionizing the world
2. Dominance in online advertisement services
3. Patent Infringements and 4. Law suits
Violation of Antitrust rules attracting penalties
5. New and existing technologies bracing up to block ads
6. Australia obliges to get paid for news
7. Booming Industry for fake Google reviews has ‘evaded detection’
|
On purchase the Alphabet (Google) SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed SWOT Analysis of Alphabet (Google)
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Investing in innovation and R&D projects: Innovation has been in Goggle’s DNA and this technology giant has never shied away from high-risk, high-reward projects that they believe in because the Company is convinced that it is “the” fuelling factor for their long-term success. When the world dubbed them crazy for acquiring YouTube and Android and when for rolling out Chrome, Google stood undeterred by the criticism. Today, these have matured into major platforms for digital video and mobile devices and a safer, popular browser. For the past several years Google has launched several game changing products and services that have taken the world by storm and they continue with their innovation spirit full swing. Google Glass, Lens, Assistant, self-driving cars-Waymo are some of the examples of Google’s bets on innovative moonshot projects. Morgan Stanley recently pegged an enterprise value of over $175 billion for the Waymo autonomous vehicle unit, which is gearing up to launch a paid service soon in the U.S. That will be a remarkable leap for a business that’s mostly been an expensive R&D project for a decade.
2. Expanding market-share in cloud computing space: Cloud infrastructure market is one of the most trending and lucrative businesses of the current age. Few of Google’s rivals in the cloud computing space like Microsoft and Amazon have gone really big in this space, whereas Google hasn’t really caught up. The top players in the global public cloud computing space as per revenue are Amazon with its AWS having a $46 billion annual revenue run rate as of Dec 2020, followed by Microsoft’s Azure platform while Google Cloud Platform lags both in market penetration and adoption. IBM and Alibaba are also crossing swords with these biggies fighting for competitive market share. Cloud computing is touted to be the future of computing, and Google being an innovative company must invest in growing this technology alongside market reach. Google is already providing storage space options though Google Photos and Google Drive. However, it can also make its move into enterprise market through the cloud computing paradigm.
The remaining section of ‘Opportunity’ is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Google is presented below:
Political | Economical |
1. EU’s undeclared trade war with Silicon Valley
2. Politically backed regulations in the online search market
3. Pressure to crackdown on political ads
| 1. Growth in emerging markets
2. Impact of fluctuation in currency rates
|
Social | Technological |
1. The continuing shift from offline to online
2. Higher disposable income and increase in literacy leading to growth in internet usage
3. Consumers increasingly using multiple devices for being connected
4. Growing Skepticism over technology’s role in urban planning decisions
| 1. Increase in application of technologies such as machine learning
2. Focus on excellence in digital customer experiences
3. Leveraging technological innovation to solve problems
|
Legal | Environmental |
1. Impact of new regulations such as GDPR
2. Impact of increased regulatory scrutiny as well as changes in regulatory conditions
| 1. Increasing importance of sustainable business
2. Incorporation of a climate-resilience strategy
|
On purchase the Alphabet (Google) SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Alphabet (Google)
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Impact of new regulations such as GDPR: The General Data Protection Regulation (GDPR) implemented in May 2018 has been the most thorough rewrite of data privacy laws in the last 20 years. It mandates companies to have transparent justification for securing and storing private data. Companies immediately fall under its sensor if they are required to track users online. This includes shopping, banking and every other minor reason. Consent needs to be obtained before a company can make use of private data. Due to this Google now has to ask its publishers to either obtain the required consent or absolve it from all legal risks when it tracks users online. Alphabet had seen over 86% of total revenues stemming from advertisements and with the GDPR it faces not only the discontent of its publishers but also the threat that users will refuse to share their private data. Without that crucial data Google will no longer be able to show ads centered on their interests, leading to lesser clicks and subsequently lesser revenue.
2. Impact of increased regulatory scrutiny as well as changes in regulatory conditions: The companies constantly find themselves in a constant battle between impending regulatory deadlines and non-compliance risk. The technology industry faces regulatory scrutiny and other proceedings. In 2020, Attorneys General filed an antitrust complaint against Google for violating antitrust laws related to search and search advertising. Additionally, an antitrust complaint was filed in the United States and around the world for the violation of U.S antitrust laws and state deceptive trade laws related to advertising technology. Various other regulatory agencies and governmental bodies around the world continuously review Google’s product services and their compliance with the laws and regulations. These laws and regulations have a significant effect on the business and reputation of the company resulting in penalties and fines which impacts the financial condition of the company.
Environmental
This section is available only in the 'Complete Report' on purchase.
On purchase the Alphabet (Google) SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Alphabet (Google):
-
Alphabet (Google) Porter's Five Forces Analysis |
|
-
Alphabet (Google) VRIO Analysis |
|
-
Alphabet (Google) Value Chain Analysis |
|
-
Alphabet (Google) Covid-19 Impact Analysis |
|
-
Alphabet (Google) BCG Analysis |
|
-
Alphabet (Google) Segmentation, Targeting and Positioning (STP) Analysis |
|
-
Alphabet (Google) Ansoff Matrix Analysis |
|
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
References used in Alphabet (Google) SWOT & PESTLE Analysis Report
1. Alphabet Inc. - https://abc.xyz/
2. Alphabet Inc. 10-K form 2020 - https://abc.xyz/investor/static/pdf/20210203_alphabet_10K.pdf?cache=b44182d
3. Now Australia goes after Google, Apple on browser domination - https://www.expresscomputer.in/news/now-australia-goes-after-google-apple-on-browser-domination/73812/
4. Google must face suit over Snooping on ‘Incognito’ Mode - https://www.bloombergquint.com/business/google-must-face-suit-over-snooping-on-incognito-browsing
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
Alphabet (Google) SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2023). Alphabet (Google) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/google-inc/ [Accessed 22 Mar, 2023].
In-text: (SWOT & PESTLE.com, 2023)
Copyrights and Disclaimer
Google Inc. SWOT and PESTLE analysis has been conducted by Bibhu Prasad Nayak and reviewed by senior analysts from Barakaat Consulting.
Copyright of Google Inc. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
100 USD = 0 INR