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Graco SWOT and PESTLE Analysis

ID : 521205253| Feb 2023| 19 pages

COMPANY PROFILE -Graco

Business Sector :Manufacturing, Fluid-handling Systems and Products

Operating Geography :United States, North America, Global

About Graco :

Graco is a fluid-handling system and product manufacturer incorporated in Minneapolis, Minnesota. Russell Gray, a Minneapolis parking lot attendant, and his brother Leil Gray created Gray Company, Inc. in 1926 to manufacture and distribute Russell's air-powered grease gun. Graco Inc. provides fluid management technologies and expertise for both industrial and commercial applications. It creates, manufactures, and sells systems and equipment for moving, measuring, controlling, dispensing, and spraying fluids. The firm maintains an ambitious design and development strategy for new products and systems, which it distributes through a global network of distributors and other channels. The Contractor Equipment Division of Graco now has airless sprayers, line striping units, fine finish equipment, texture sprayers, roof painting rigs, and pressure washers (CED). Painting, anti-corrosion, fluid transfer, glueing, and sanitary applications, as well as automotive, aeronautic, body refinish, wood, building and construction, and marine, are just a few of the markets that Graco serves. The firm released the Reactor 3TM spray foam proportioner system, the newest member of the Reactor® proportioner family, on March 31, 2022.
Graco's USP lies in its being one of the leading suppliers of fluid management products and packages in the world. The mission statement of Graco reads, "to generate sustained profitable growth to benefit its customers, employees, shareholders and communities worldwide".

Graco Revenue :


$ 1987.6 million - FY ending 31st December 2021 (y-o-y growth 20.45%)
$ 1650.1 million - FY ending 31st December 2020

Competitive Analysis of Graco

SWOT
PESTLE
The SWOT analysis for Graco is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Both production and sales are spread around the globe.
2. Stock has consistently outperformed the market.
3. Strengthened market position through multiple acquisitions through the years.
4. Has a portfolio of 8+ brands spread across multiple industries
1. Lack of a diversified customer base in the contractor segment.
OpportunitiesThreats
1. All customer industries are expected to grow throughout 2022.
2. Food processing industry has a growing need for fluid handling systems.
3. More industries look to increase energy efficiency and reduce environmental footprint.
4. Geographical proximity to customers could boost sales.
1. Rising inflation will increase cost of raw materials.
2. Russia-Ukraine crisis affects global supply chain.
3. Ongoing impact of Covid-19 adversely affects business.
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Detailed SWOT Analysis of Graco

Strength

1. Both production and sales are spread around the globe: Incorporated almost a century ago in 1926, Graco Inc. is today a worldwide leader in fluid handling systems. While it is headquartered in Minnesota, US, it manufactures products in United Kingdom, Switzerland, Italy, China, Belgium and Romania. They also have subsidiaries in Australia, Japan and South Korea and Brazil. The company generates a significant portion of its sales abroad (~ 49%), namely in South America, Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC). They have customers in over 100 countries, facilities in 12 countries and over 30,000 outlets and distributors. This global presence has allowed them to establish and maintain a significant market presence. In addition to this, they also serve a multitude of markets ranging from automobile, oil and energy, electrical equipment to food and beverage and pharmaceuticals.

2. Stock has consistently outperformed the market: Graco has a Return on Equity of 26%. This is a significant improvement upon the industry ROE of 11%. It pays out approximately 33% of it’s earnings and reinvests the remaining. Even when earnings growth of Graco is compared to the industry, the company has grown more than the industry 8.7%. If five-year cumulative total shareholder return for Graco’s stock is graphed along with market indices S&P 500 and Dow Jones US Industrial Machinery Index, then we see that Graco’s stock has outperformed both the indices in the given period.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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Major Competitors :

  • Nordson Corporation
  • Snap-on Incorporated
  • Pentair plc
  • The Middleby Corporation
  • IDEX Corporation

Major Brands :

  • Gema
  • High Pressure Equipment
  • QED Environmental Systems
  • White Knight Fluid Handling
  • Sharpe
  • Smith
  • Airlessco
  • ASM
  • Rentalpro
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References used in Graco SWOT & PESTLE Analysis Report

1. Investor’s static files - https://investors.graco.com/static-files/13052da4-63c0-40c9-b1b5-c261e02c8182
2. Simply wall capital goods - https://simplywall.st/stocks/us/capital-goods/nyse-ggg/graco/news/graco-incs-nyseggg-fundamentals-look-pretty-strong-could-the
3. Fortune business insights - https://www.fortunebusinessinsights.com/industry-reports/fluid-handling-systems-market-101308
4. Plant manufacturing solutions - https://www.graco.com/gb/en/in-plant-manufacturing/solutions/food-bev-personal-care.html
5. Persistence market research - https://www.persistencemarketresearch.com/market-research/fluid-handling-system-market.asp
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Graco SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2025). Graco SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/graco/ [Accessed 23 Jan, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Graco SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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