COMPANY PROFILE -Graphic Packaging Holding Company
Business Sector :Packaging
Operating Geography :United States, North America, Global
About Graphic Packaging Holding Company :
Graphic Packaging Holding Company provides customers with paper-based packing solutions for products like food, beverages, food and other product companies. The business was established in 1994 and is headquartered in Atlanta, Georgia, United States. 25000 employees have been working worldwide. The company manufactures folding and paperboard cartons for a variety of well-known consumer goods, particularly packaged foods and beverages. They also make an effort to use nearly all of the wood that enters the mills that make virgin paperboard, either to make paperboard or to use the biomass to generate electricity. The business operates on a global basis and is known to be one of the largest producers of folding cartons and paper-based foodservice products in the United States, and it also holds leading market positions in solid bleached sulfate paperboard, coated unbleached kraft paperboard and coated-recycled paperboard. Many of the most well-known brands and businesses in the world are among the company's clients. In 2022, Graphic Packaging announced that it will be showing advanced packaging equipment, material and innovative packaging that will put more impact on the retail shelf, drive consumer preference and improve its functionality at every point.
The USP of Graphic Packaging Holding Company is that it is a pioneer in the design and manufacture of commercial product packaging and the provision of recyclable and renewable materials. The mission statement of the company states, "Inspired Packaging. A World of Difference".
Graphic Packaging Holding Company Revenue :
$ 7,156 million - FY ending 31st December 2021 (y-o-y growth 9%)
$ 6,560 million - FY ending 31st December 2020
Competitive Analysis of Graphic Packaging Holding Company
The SWOT analysis for Graphic Packaging Holding is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Ten acquisitions in the past five years have helped the company to expand into new geographies and product categories.
2. Award winning packaging portfolio in many categories.
3. Leading market producer in product categories like CUK, SBS, CRB.
4. Clients include large companies like PepsiCo, The Coca-Cola company, Kellogg company, McDonald, L’Oréal, Johnson & Johnson etc.
5. Large patent portfolio with patent rights to 2700 patents and 600 pending patents.
| 1. The company has a high debt which affects its cash flow and flexibility.
2. Slow growth in the profit level can be a concern for the company.
|
| Opportunities | Threats |
1. Expand operations into new geographies through partnerships and acquisitions.
2. Drive growth in the sustainable packaging solutions.
| 1. Supply chain disruptions can affect the availability of raw materials
2. Labor shortages can affect the production of the company
3. Changes in the consumer preferences can affect the sales of certain products.
4. Ban or regulations on certain products can affect the sales.
|
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Detailed SWOT Analysis of Graphic Packaging Holding Company
Strength
1. Ten acquisitions in the past five years have helped the company to expand into new geographies and product categories: Acquisition has been a major part of the growth strategy of Graphic Packaging Holding company. The company expands its product portfolio and geographic presence through acquisitions. As an important part of this strategy the company has acquired around 10 businesses in the past five years. The acquired businesses are present across Europe and USA. The acquisition portfolio of the company includes Americraft Carton inc, AR packaging group, Quad/graphics Inc., Grief etc. Americraft company is the largest prodcuer of folding carton converter in North America. The acquisition involved seven plants across North America. AR packaging group is the second largest consumer packaging group in Europe. The acquisition involved 30 operating plants in across 13 countries. This acquisition helped the company in expanding its operations in Europe. This strengthens the presence of the company in both Europe and North America. The company will continue its acquisition to grow and increase its presence in new regions.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Graphic Packaging Holding is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. Ukraine-Russia war has forced global businesses to stop operations in Russia
2. Increased pressure on the global supply chain and raw materials availability due to political turmoil
| 1. Inflation is driving up cost of raw materials
2. Energy prices are increasing due to cut down of Russian oil and gas supplies
3. Manufacturing industries are grappling with labour shortages
|
| Social | Technological |
| 1. Brands are using promotional packaging to identify with their customers. | 1. Manufacturing industries are adopting automation of operations to tackle labour shortage and increase efficiency
2. Keel clip technology is being adopted by companies to use recyclable cardboard instead of plastic fasteners
|
| Legal | Environmental |
1. Many countries are changing the packaging regulations around the globe
2. US states are imposing ban on single use plastics under the Environment protection bill
3. Patent infringement is a major issue that product companies face
| 1. Reuse, Recycle and Reduce are the key to reducing waste from the environment
2. Increasing number of brands are adopting sustainable packaging
|
Graphic Packaging Holding SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Graphic Packaging Holding Company
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. Inflation is driving up cost of raw materials: Inflation is at an all-time high in the US markets. The inflation rate is at around 8% in 2022 which is the highest in the past 40 years. The inflation situation which was persistent in the US markets since 2021 has been further worsened by the Ukraine-Russia war. Inflation is driving the prices of commodities like fuel, metals, food, spices etc. The rise in the prices of the commodities is affecting the businesses in which these materials are used as raw materials. Due to the increase in the raw material prices the cost is being passed on to the consumers. Graphic packaging holding company depends on various raw materials and inputs to manufacture its products. Among the raw materials it depends on paper pulps, resins etc to manufacture its products. An increase in the raw material prices will affect the product costs of the company. The product costs will go up and the company may have to pass the cost to its customers or it will affect the profit margin of the company.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Americraft Carton Inc.
- Graphic Packaging International Ltd
- Gravure Packaging Inc.
- GPI holdings Inc.
- Kalamazoo Valley Group partnership
Graphic Packaging Holding SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Graphic Packaging Holding Company SWOT & PESTLE Analysis Report
1. Annual Report - https://s23.q4cdn.com/180757317/files/doc_financials/2021/interactive/assets/pdf/Graphic%20Packaging_2021AR.pdf
2. Global supply chain crisis flares up again where it all began - https://economictimes.indiatimes.com/small-biz/trade/exports/insights/global-supply-chain-crisis-flares-up-again-where-it-all-began/articleshow/91088821.cms
3. Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain - https://som.yale.edu/story/2022/over-600-companies-have-curtailed-operations-russia-some-remain
4. Inflation is at a 40-year high. The Fed announced these aggressive moves to fight it - https://www.usatoday.com/story/money/2022/05/04/fed-interest-rate-raised-combat-inflation/9634030002/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Graphic Packaging Holding Company SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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