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Greggs plc SWOT & PESTLE Analysis

ID : 52994253| Jul 2021| 18 pages

COMPANY PROFILE -Greggs plc

Business Sector :Food, Bakery chain

Operating Geography :United Kingdom, Europe

About Greggs plc :

Greggs plc is a British bakery chain headquartered in Newcastle upon Tyne, United Kingdom. It mainly deals in savoury products such as bakes, sandwiches, sausage rolls and sweet items including vanilla slices and doughnuts. John Gregg founded the company as a Tyneside bakery in 1939. In 1951, the firm opened its first ever shop in Gosforth, Newcastle upon Tyne. Major expansions began after the firm was taken over by the founder's brother and son after his death, which included the acquisitions of other bakeries such as Glasgow-based Rutherglen in 1972, Leeds-based Thurston's in 1974, Bowketts the Bakers in Kent, Broomfields the Bakers, London, Tooks the Bakers (East Anglia) and Price's (Manchester) in 1976. The chain owned over 2,000 outlets and nine regional bakeries in 2019. The company also sells some of its products through the supermarket chain in Iceland – such as pastries, bakes and melts. The company's best-selling product is undoubtedly the sausage roll, which sells over two million units weekly. In March 2021, Greggs has been recognized for its leadership on farm animal welfare by the ninth annual Business Benchmark on Farm Animal Welfare, backed by Compassion in World Farming and World Animal Protection.
The Unique Selling Proposition or USP of Greggs plc lies in it being a specialist in savoury products such as sausage rolls, bakes, sandwiches and sweet items including vanilla slices and doughnuts. The vision statement of Greggs plc reads, "Our vision... is to become the customers’ favourite for food-on-the-go."

Greggs plc Revenue :


GBP 811 million - FY ending 31st December 2020 (y-o-y growth -30.53%)
GBP 1,168 million - FY ending 31st December 2019

Competitive Analysis of Greggs plc

SWOT
PESTLE

The SWOT analysis for Greggs plc is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Social media backed brand transformation made Greggs a leading ‘food-on-the-go’ choice
2. Strong trading performance led to speedy recovery from pandemic blows
3. Delivering great customer experience through product offerings and digitization
4. Competitive supply chain bringing in efficiency
1. Vertical integration elevated internal supply chain costs
2. Dependency on third party supplier services raised risk of interruption
3. Under capacitated to serve high demand for vegan sausage rolls
OpportunitiesThreats
1. UK’s strong R&D capabilities create automation opportunities for food & drink manufacturers
2. Post-pandemic innovative delivery partnership can help expand customer base
3. Health wellness and nutritious food trends are rising in UK
1. Frequent criticism from food standard campaigners and QA periodically, for faltering on pork quality
2. High competition in sausage roll market in UK
3. Increased public focus on allergens, create complexity for business operations
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Detailed SWOT Analysis of Greggs plc

Strength

1. Social media backed brand transformation made Greggs a leading ‘food-on-the-go’ choice: Greggs started brand transformation in 2018, transitioning from being a food store chain to marketing itself on social media and mobile apps, increasing stores to spread its wings across UK and expanding menu to include on-the-go options; Greggs has positioned itself as a leading food-on-the-go brand. The newly added food ranges helped grow total sales by 7.2%. The social media publicity of newly launched popular vegan sausage roll added another 9.6% sales growth. Greggs also launched Vegan steak bake in Q1 2020 which was awarded as Best vegan pasty by PETA. The British bakery chain in 2020, entered into a partnership with JustEat to deliver food from 600 of its stores during the pandemic which could be ordered via its online app. This strategy helped reach additional 700k customers in 220 cities with 1.4 million orders fulfilled in one quarter, besides creating brand awareness.

2. Strong trading performance led to speedy recovery from pandemic blows: Greggs plc has been successful in repositioning itself as a leading food-on-the-go brand, clocking an exceptional performance in like-for-like trading of 11.1% in FY19 and of 8.2% in FY21 despite being hit by pandemic. The company opened its store chain, in FY20, which accelerated the supply chain while operating at half the capacity and company also opened new stores during this period. Post re-opening, Greggs observed positive trading performance in April 2021. The strong trading performance along with competitors not opening their stores, allowed Greggs to take full benefit of its capacity to drive higher sales. This reflected in the all-time high valuation in its stock price with E/V sales increased by 2.1 times and P/E by 28.7x. With 2,101 open shops in FY21 Greggs managed to maintain leading UK food-on-the-go brand title.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Grupo Bimbo
  • Flowers Foods
  • Aryzta
  • Warburtons
  • Allied Bakeries
  • Alpha
  • Aunt Millie's
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References used in Greggs plc SWOT & PESTLE Analysis Report

1. "Greggs - Robust trading performance - earnings upgrade - https://www.edisongroup.com/publication/robust-trading-performance-earnings-upgrade/24150/
2. GREGGS PLC Annual Report & Accounts 2020 - https://corporate.greggs.co.uk/sites/default/files/Greggs_ARA_2020_1.pdf
3. 2020 PRELIMINARY RESULTS - https://corporate.greggs.co.uk/sites/default/files/Greggs%20-%20Prelim%20Results%20Presentation%202021%20FINAL.pdf
4. Greggs struggles to keep up with demand for vegan sausage rolls - https://www.theguardian.com/business/2019/jan/09/greggs-unveils-extra-profit-vegan-sausage-roll
5. London restaurants commit to cutting food waste - https://www.bighospitality.co.uk/Article/2019/05/14/London-restaurants-commit-to-cutting-food-waste
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Greggs plc SWOT and PESTLE Analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.

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