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Hapag-Lloyd SWOT & PESTLE Analysis

ID : 52906953| May 2021| 21 pages

COMPANY PROFILE -Hapag-Lloyd

Business Sector :Logistics, Container Cargo Shipping

Operating Geography :Germany, Europe, Global

About Hapag-Lloyd :

Hapag-Lloyd is a German international shipping and container transportation company headquartered in Hamburg, Germany. The company was formed through the amalgamation of two German transportation/maritime companies, Hamburg-American Line (HAPAG), and Norddeutscher Lloyd (NDL) or North German Lloyd (NGL), on 1 September 1970. In 1998, Hapag-Lloyd was acquired by Preussag AG (since 2002 called TUI AG (Hanover)), a tourism conglomerate, and became its fully owned subsidiary in 2002. The Company has around 13,200 employees and 388 offices in 129 countries and it has a container capacity of approximately 2.7 million TEU – including one of the largest and most modern fleets of reefer containers as of 2021. A total of 121 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. The company transports containerized cargo on various major trade routes around the globe having a prominent market presence and brand recognition in Latin America, Middle East, trans-Atlantic, and trans-Pacific trades, among others. In March 2021, Hapag-Lloyd opened a new office in Kenya, and EBITDA and EBIT for 2021 are expected to be significantly higher than prior-year levels.
Hapag-Lloyds’ Unique Selling Proposition or USP lies in it being the world's fifth-largest container carrier in terms of vessel capacity and largest member of the Transport High-Efficiency vessel-slot sharing alliance ("THE Alliance"). Hapag-Lloyds’ mission statement reads, "As a leading liner shipping company it is Hapag-Lloyd's current and future commitment to protect the environment, provide the highest service quality, and care for the health and safety of our employees".

Hapag-Lloyd Revenue :


$ 14.14 billion - FY ending 31st December 2019
$ 13.31 billion - FY ending 31st December 2018  

Competitive Analysis of Hapag-Lloyd

SWOT
PESTLE

The SWOT analysis for Hapag-Lloyd is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Strong container capacity of the entire Hapag Lloyd Fleet
2. Strong liquidity reserves to withstand global dynamic impact in shipping industry
3.
4. Low focus on environmental reporting:
5. Capability of reefer technology containers to transport perishable items
6. Strong partnership called ‘The Alliance’ with Singapore, Taiwan and South Korea
1. Year-on-Year increase in depreciation and amortization resulting from depreciation of ship retro fittings and amortization of rights of use from leased assets
2. Low focus on environmental reporting
OpportunitiesThreats
1. Faster recovery of industrialized countries from the COVID-19 pandemic
2. Digital transformation to drive logistics growth
3. Stable development of freight rates and lower bunker costs resulting in business development
4. Rising industrialization in the emerging economies like Latin America, Asia and Africa
1. Growing fuel costs for low Sulphur fuel
2. Industry dominated by volatile freight rates and stiff competition affecting the future forecasts
3. Trade disputes between USA and China as well as the European nations are affecting the international trade
4. Adverse impact due to global politics, fluctuating commodity prices and exchange rates
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Detailed SWOT Analysis of Hapag-Lloyd

Strength

1. Strong container capacity of the entire Hapag-Lloyd Fleet: The TEU capacity of the entire Hapag Lloyd fleet as of 30 September 2020 was 1,708,977 which is 2.3% higher than September 2019. Hapag Lloyd innovates its fleet as per the latest trend and has a very young fleet of 9.3 years. Hapag-Lloyd has an average ship size of 7,303 TEU which is 10% above the average of 10 largest container liner shipping companies. Hapag Lloyd has the expertise in managing Dry cargo containers, Reefer cargo containers and special cargo containers. Tailor made container arrangement in case of industrialized equipment is an added feature of the Hapag Lloyd cargo handling facilities.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Faster recovery of industrialized countries from the COVID-19 pandemic: UNCTAD forecasted trade to resume at 4.8% in 2021. With the rise in global economic activity the demand for shipping industry has improved with increasing global trade. With the global economy opening every country is anticipating to revive their economy as the reserves of many countries have been depleted due to the months of no work. The fastest way to improve an economy is to reopen the trade lines and improve the trading activity. Though the sea freight prices have been hiked during the current situation but still many countries consider sea freight to be the most economical way to revive their economies.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • COSCO Shipping Lines
  • Star Cruises
  • Mediterranean Shipping Company
  • Safmarine Container Lines
  • Maersk
  • CMA CGM
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References used in Hapag-Lloyd SWOT & PESTLE Analysis Report

1. Tipping the balance – Container ship subsidies https://www.ajot.com/blogs/full/ai-tipping-the-balance-container-ship-subsidies
2. Liner shipping M&A has 'destroyed $110bn of shareholder value' in 21 years, says report - https://theloadstar.co.uk/liner-shipping-ma-destroyed-110bn-shareholder-value-21-years-says-report/
3. HAPAG Annual Report - https://www.hapag-lloyd.com/content/dam/website/downloads/ir/Hapag_Lloyd_Annual_Report_2017.pdf
4. Quarterly financial report 1 Januar to 30 September 2020 - https://www.hapag-lloyd.com/content/dam/website/downloads/ir/HLAG_9M_2020_EN.pdf
5. Digital Transformation: Why the logistics industry is the next megatrend - https://www.hapag-lloyd.com/en/news-insights/insights/2019/04/digital-transformation--why-the-logistics-industry-is-the-next-m.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Hapag-Lloyd SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/hapag-llyod/ [Accessed 02 Aug, 2021].

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Hapag-Lloyd SWOT and PESTLE analysis has been conducted byShyam Kumar Kundrapu and reviewed by senior analysts from Barakaat Consulting.

and reviewed by senior analysts from Barakaat Consulting.

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