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Harley Davidson SWOT & PESTLE Analysis

ID : 52232353| Nov 2018

COMPANY PROFILE -Harley Davidson

Business Sector :Automobile

Operating Geography :United States, North America, Global

About Harley Davidson :

Harley Davidson was founded in 1903 operating in mainly two reportable segments – two-wheeler segment & financial services segment and. Both the divisions combined employ close to 6000 employees as of December 2016.

Harley Davidson Revenue :

USD 5.9 billion – FY 2016

Competitive Analysis of Harley Davidson

SWOT
PESTLE
The SWOT analysis for Harley Davidson is presented below:
Strengths
Weaknesses
1. Huge global footprint – business in close to 100 countries worldwide
2. Strong marketing policies maintaining a high brand image, trust and consumer loyalty
3. Integrated services to the bike consumers including parts & accessories and financing options.
1. Greater reliance on third parties for company operating and administrative activities
2. Less market share outside domestic market in international countries
3. Decrease in net income for the company by 8%
Opportunities
Threats
1. Wide gamut of trade agreements by the home government with exporting countries coupled with global and domestic economic growth1. Rising competition from local players in global markets
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Detailed SWOT Analysis of Harley Davidson

Weaknesses

1. Greater reliance on third parties for company operating and administrative activities: Harley Davidson depends on third party suppliers for pricing and delivery of services. This sometimes leads to unfavourable pricing, delay in delivery of activities as well as poor quality.of services. The company also depends on third party suppliers for raw materials which sometimes lead to poor quality and untimely delivery of raw materials. Harley Davidson has only single supplier for certain parts that leads to greater supply risks for the parts.

2. Less market share outside domestic market in international stage: Harley Davidson is unable to address the needs of the consumers in the international market effectively. In Europe, Harley Davidson holds a market share of 10.8% in 2016 as the touring and cruiser needs are less in Europe than US. In the developing markets, there is little demand of 600+ cc bikes as a percentage of total sales which reduces the chances for Harley Davidson sales.

3. Decrease in net income for the company by 8%: Harley Division reported net income of $692.2 million in 2016 down from $752.2 million in 2015. Operating income has decreased by $102.1 million compared to last year. Independent retail sales through dealers have decreased globally by 1.6% compared to last year due to lesser shipments, unfavorable exchange rates and manufacturing costs. Operating income for Harley Davidson financial services also decreased by 1.7% or $4.7 million due to higher provision of credit losses.

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Harley Davidson Analysis Report

References

1. Harley Davidson Annual report 2016

2. Top 10 Two-Wheeler Manufacturers In 2016 For India-http://www.drivespark.com/four-wheelers/2017/top-10-two-wheeler-manufacturers-india-2016/articlecontent-pf58114-020080.html

3. Bilateral Investment Treaties- https://ustr.gov/trade-agreements/bilateral-investment-treaties

4. Luxury bikes segment will expand in the next five years- http://www.sunday-guardian.com/business/luxury-bikes-segment-will-expand-in-the-next-five-years

5. Number of women riders hits all time high- https://www.revzilla.com/common-tread/number-of-women-riders-hits-all-time-high

6. Trade & Investment Framework Agreements- https://ustr.gov/trade-agreements/trade-investment-framework-agreements

Copyrights and Disclaimer

Harley Davidson SWOT and PESTLE analysis has been conducted by Anindya Sadhu and reviewed by senior analysts from Barakaat Consulting.

Copyright of Harley Davidson SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions page for usage guidelines.
Harley Davidson SWOT & PESTLE Analysis
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