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Hasbro SWOT & PESTLE Analysis

ID : 52499353| Sep 2020| 15 pages

COMPANY PROFILE -Hasbro

Business Sector :Toys and Games, Entertainment

Operating Geography :United States, Global

About Hasbro :

Hasbro, Inc., originally named Hassenfeld Brothers, is an American toy company founded in 1923. The name was shortened to Hasbro, Inc. in 1985. It was founded by three brothers, Herman, Hillel and Henry Hassenfeld and initially sold textile remnants. They then advanced to making pencil cases and then eventually pencils. The first toy produced by them were doctor sets and modelling clay. It is currently the third largest toy maker in the world. Monopoly is one of its most popular games followed by My Little Pony and Transformers toys. As per January 2019 records, the company employs over 5400 people globally.
Hasbro’s mission statement as per their annual report is of “Creating the World’s Best Play Experiences”.

Hasbro Revenue :


US $5.20 billion – (FY ended Dec 31, 2017)
US $5.02 billion – (FY ended Dec 31, 2016)

Competitive Analysis of Hasbro

SWOT
PESTLE
The SWOT analysis for Hasbro is presented below:
Strengths
Weaknesses
1. Strong revenue growth across segments with consistent financial performance
2. Strong brand equity with broad portfolio of owned and controlled brands
3. Established footprint across global markets
4. Capabilities in animation, storytelling and digital
5. Established omni-channel retail partnerships
1. Major reliance on license agreements and franchisees
2. Allegations of poor working conditions in suppliers factories hurting the brand
3. High reliance on third party manufacturers
Opportunities
Threats
1. Capitalizing on the evolving retail landscape
2. Content driven brands to increase online engagement
3. Growth in entertainment sector to broaden addressable market
4. Usage of toys as educational tools
1. Impact on top line growth due to fluctuations in currency exchange rates
2. Increasing availability of counterfeit products
3. Threat of trade wars may impact operations
4. Increasing competition from other major toy industry players
5. Popularity of toy box subscription may impact sales
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hasbro

 

Strength

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Weakness

1. Major reliance on license agreements and franchisees: Hasbro’s select franchise and partner brands account for the substantial majority of its revenues which increases its business risk. 49% of Hasbro’s aggregate net revenues in 2017 were garnered from its seven franchise brands- LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, NERF, MY LITTLE PONY, PLAY-DOH and TRANSFORMERS. A further 24% was derived from key partner brands like DISNEY FROZEN, DISNEY PRINCESS, DREAMWORKS’ TROLLS, YO-KAI WATCH, MARVEL, STAR WARS and BEYBLADE. Hasbro is also highly dependent on Disney, and its ability to create new and exciting characters. Disney owns five of Hasbro’s nine Partner Brands, which represents over 50% of Hasbro’s Partner Brands portfolio and any termination or change in license agreement with Disney may have a major impact on Hasbro’s business.

2. Allegations of poor working conditions in suppliers’ factories hurting the brand: In 2018, there was a report released by campaign groups like Solidar Suisse, ActionAid, CiR and China Labor Watch titled “A Nightmare for Workers”. This report claimed that Chinese Factory workers were being mistreated by major toy making companies like Hasbro by forcing them into “nightmare” working conditions and bringing them in contact with poison and leukemia causing chemicals like benzene. This report was very damaging as it not only severely injured the brand image of Hasbro but also indirectly questioned the integrity of the numerous audits that Hasbro undertook in compliance with its “robust ethical sourcing requirements”.

3. High reliance on third party manufacturers: Hasbro majorly outsources production of its toy and game products through its Global Operations segment. Sourcing for its major production is done through unrelated third party manufacturers in various Far East countries, principally China, using a Hong Kong based wholly-owned subsidiary operation for quality control and order coordination purposes. Thus its sourcing strategy makes it majorly dependent on its suppliers, especially in the Far East.

Opportunity

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Threat

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Major Competitors :

Major Brands :

Major Franchise Brands - LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS
Major Partner Brands - MARVEL, including SPIDER-MAN and THE AVENGERS, STAR WARS, DISNEY PRINCESS and DISNEY FROZEN, DISNEY‘S DESCENDANTS, BEYBLADE, DREAMWORKS’ TROLLS, SESAME STREET and YO-KAI WATCH.
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References used in Hasbro SWOT & PESTLE Analysis Report

1. Hasbro Annual Report 2017: https://investor.hasbro.com/static-files/151365c7-d90c-4f88-967f-a46f52b62e6e

2. https://www.toyassociation.org/PressRoom2/News/2018-news/global-outlook-for-toys-through-2022.aspx

3. https://www.businessinsider.in/Toys-R-Us-says-millennials-not-having-kids-hurt-the-company-and-it-could-be-because-of-a-looming-demographic-time-bomb/articleshow/63369489.cms

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Hasbro SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Hasbro SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/hasbro/ [Accessed 24 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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