H.B. Fuller SWOT and PESTLE Analysis
ID : 52930553| Feb 2023| 21 pages
COMPANY PROFILE -H.B. Fuller
Business Sector :Specialist Chemicals, Adhesive
Operating Geography :United States, North America, Global
About H.B. Fuller :
H.B. Fuller Company is a major American adhesives manufacturer that exports industrial adhesives all over the world. The company is headquartered in Minnesota, United States. In 1887, Harvey Benjamin Fuller started the business as a one-man wallpaper paste shop. Through its reliable, responsive technical service, the company creates lasting, rewarding connections with customers in the packaging, hygiene, electronic and assembly materials, automotive, paper converting, woodworking, construction, general assembly and consumer goods industries. Advanced hot melt, cyanoacrylate, water-based, urethane, epoxy, solvent-based, solventless, and tile-setting adhesive technologies, as well as mastics, coatings, and sealants are provided by the industry's top chemists and technicians. Gums and adhesives for envelopes, business forms, and packaging products, as well as converted paper and paperboard products, are all available from H.B. Fuller. Hot melts and primers from the company are often used in graphic arts applications; this range of products offers a variety of speciality pieces for bookbinding, backbone priming, book assembly, and hardcover lamination. On April 6, 2021, H.B. Fuller announced two new compostable adhesive solutions under its globally recognised FlextraTM Evolution brand, that offer many distinct benefits in terms of sustainability goals and manufacturer benefits.H.B. Fuller's Unique Selling Point or USP lies in it being one of the world's leading manufacturers of adhesives, coatings, sealants, and speciality chemicals and its business is built on long-term, deep customer relationships, and its outstanding customer service is a true competitive advantage. H.B. Fuller's mission statement reads, "Our mission is to be a leading worldwide formulator, manufacturer and marketer of technology-driven speciality chemical products and relate d services and solutions. We are committed to the balanced interests of our customers, employees, shareholders and communities".
H.B. Fuller Revenue :
USD 2,790.3 million - FY ending 31st December 2020 (y-o-y growth -3.69%)
USD 2,897.0 million - FY ending 31st December 2019
Competitive Analysis of H.B. Fuller
SWOT
PESTLE
The SWOT analysis for H.B. Fuller is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. Global leader with huge, diversified portfolio of adhesive products 2. Specialized manufacturing units with center of excellence 3. Consistent strong financial performance | 1. H.B. Fuller have been facing penalties from state gov for safety violations 2. Unable to drive business for its non-adhesive divisions |
| Opportunities | Threats |
| 1. Hotmelt adhesive demand is expected to surge in next 5 years 2. Methyl Methacrylate adhesive (MMA) market is expected to rise due to innovation & fast paced globalization. 3. Packaging industry in India is expected to grow at CAGR 26%; Make in India can help in expansion | 1. International business operations face issue of currency fluctuation 2. Middle eastern conflicts could impact chemical and adhesive manufacturing and transportation. 3. Pandemic has disrupted raw material supply chains for adhesive and sealants industry. 4. Adhesive industry is facing issue of low-quality counterfeit products in emerging markets |
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Detailed SWOT Analysis of H.B. Fuller
Strength
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Weakness
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Opportunity
1. Hotmelt adhesive demand is expected to surge in next 5 years: The hotmelt adhesive market is expected to grow with a CAGR of 6.1% for a period of 2020 to 2030, with packaging industry being the largest segment for hotmelt applications. This has been attributed to growing consumer disposable income and spending in packaging and automotive industry. Purchase of packaged food as well as beverage has been on rise. Increased spending by developing nations on healthcare infrastructure has given boost to pharmaceuticals, who procure hotmelt in large quantity for the packaging needs. This trend will be observed in emerging economies such as India, Indonesia which are growing at faster rates with increased public spending and per capita income. Adhesive industry will be able to take maximum benefit of this opportunity in the upcoming decade.
2. Methyl Methacrylate adhesive (MMA) market is expected to rise due to innovation & fast paced globalization: The Methyl Methacrylate Adhesive (MMA) market is expected to see sustainable growing CAGR for the forthcoming years, owing to innovations and globalization. The Methyl Methacrylate is an acrylic adhesive consisting of resin and hardener, it is used to join metals, plastics, and composite materials. The basic property of MMA is that it provides toughness as well as flexibility and is comparatively easy to use than other similar adhesives. It has a wide variety of application in automotive, marine, aerospace and transportation industry. With increasing demand and jobs in adhesive industry, it is expected that adhesive industry will benefit from this opportunity and will observe a study growth for forthcoming years.
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Threat
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Major Competitors :
- Axalta
- Ferro
- Nitto Denko
- Arkema
- LORD Corporation
- Bostik
- Greenwell Energy Solutions
Major Brands :
- Advantra®
- CILBOND®
- Rubber to metal bonding agents
- Polyurethane to substrate bonding agents
- Friction Bonding Agents
- Clarity®
- Clean Melt®
- Conforma
- Cyberbond
- EternaBond
- Transportation Roof and Seam Tapes
- Fast 2K
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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H.B. Fuller BCG Analysis -
H.B. Fuller Segmentation, Targeting and Positioning (STP) Analysis -
H.B. Fuller Ansoff Matrix Analysis
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References used in H.B. Fuller SWOT & PESTLE Analysis Report
1. Markets and Applications | H.B. Fuller - https://www.hbfuller.com/en/north-america/products-and-technologies/markets-and-applications
2. Global Technology Centers of Excellence for H.B. Fuller - https://www.hbfuller.com/en/north-america/innovation-and-expertise/technology-centers-of-excellence
3. HB Fuller Quarterly and Annual Revenue - https://craft.co/hb-fuller-co/revenue
4. H.B. Fuller - Financials - Annual Reports - https://investors.hbfuller.com/financials/annual-reports/default.aspx
5. H.B. Fuller (FUL) to Divest Non-Adhesive Business to Tiarco - https://in.finance.yahoo.com/news/h-b-fuller-ful-divest-120112921.html
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H.B. Fuller SWOT and PESTLE analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.
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H.B. Fuller SWOT and PESTLE Analysis
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