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Hella KGaA Hueck & Co. SWOT & PESTLE Analysis

ID : 52961553| Jun 2021| 23 pages

COMPANY PROFILE -Hella KGaA Hueck & Co.

Business Sector :Automotive Parts

Operating Geography :Germany, Europe, Global

About Hella KGaA Hueck & Co. :

Hella KGaA Hueck & Co. (stylized as HELLA) is a German automotive parts producer with headquarters in Lippstadt, North Rhine-Westphalia. In 1899, Sally Windmüller founded Westfälische Metall-Industrie Aktien-Gesellschaft (WMI) to manufacture ball horns, candles, and kerosene lamps for carriages and in 1986, the word "Hella" was added to the company's name. The business creates and produces lighting and electronic components and systems for the automotive industry and takes pride in being Europe's largest trade associations for automotive parts, accessories, diagnostics, and services. Hella's key business divisions are automotive, aftermarket, and special applications. The Automotive segment develops, manufactures, and markets lighting and electronic components and systems for car manufacturers as well as other suppliers. The business designs manufactures and markets products for the individual aftermarket and garages in the Aftermarket Segment. The Special Applications Segment provides advanced lighting and electronic devices to a wide range of target groups, including construction equipment manufacturers, boat builders, municipalities, and energy suppliers. In February 2021, the company announced that it plans to sell Mando its 50% stake in the Mando HELLA Electronics (MHE) joint venture in South Korea to expand its direct business with South Korean customers and better serve them globally from its network.
Hella KGaA Hueck & Co.'s Unique Selling Point or USP lies in it being one of the leading automotive manufacturers, specialising in revolutionary lighting systems and vehicle electronics and that it has been a valuable partner to the automotive industry and aftermarket for over a century. Hella’s mission statement reads, "We strive to offer the perfect union of performance-oriented professionalism and teamwork. At HELLA, we believe that this approach is key to helping our company achieve healthy and successful long-term growth, along with an authentic awareness of values and superior performance".

Hella KGaA Hueck & Co. Revenue :


€ 5,800 million – FY ending May 2020 (y-o-y growth -14.3%)
€ 6,770 million – FY ending May 2019

Competitive Analysis of Hella KGaA Hueck & Co.

SWOT
PESTLE

The SWOT analysis for Hella KGaA Hueck & Co. is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Attractive business portfolio with a legacy of 120 years
2. Operational excellence generating stronger growth than the market
3. Superior R&D generating products according to market needs
4. High autonomy to employees making production process crisis-resilient
5. Global presence ensuring proximity of customers
1. High susceptibility of supply chain to disruptions
2. Low profitability due to large infrastructure costs
OpportunitiesThreats
1. Modern driving technologies leading to demand for new components
2. Open alliances enabling growth in focused areas quickly
3. Increasing demand for performance boosting automotive components
4. Chinese manufacturing expertise to increase production capacity
5. India strong market for two and three wheelers’ components
1. Cyber security threats make customers wary of autonomous vehicles
2. Technological ban in certain areas by regulators hampering growth
3. Covid-19 pandemic resulting in higher chances of defaulting on debt
4. Global shortage of semiconductors reducing production
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hella KGaA Hueck & Co.

Strength

1. Attractive business portfolio with a legacy of 120 years: Hella KGaA has been in the automotive parts manufacturing and retailing business for more than 120 years. Its business is divided into three major segments – Automotive, After-market and Special Applications. The company manufactures and sells products to automobile manufacturers as well as their suppliers. The Automotive segment is concerned with lighting and electronics for automobiles. The Aftermarket segment combines complex workshop equipment with independent aftermarket activities. Lastly, Special Applications segment develops software and applications which can be used in special purpose vehicles.

2. Operational excellence generating stronger growth than the market: Hella KGaA firmly believes in improving its operational excellence constantly. Its areas of improvement encompass cost, quality, production capacity, processes and human resource as well. Therefore, the company has launched many initiatives to automate operational as well as corporate functions. Robot-driven manufacturing technologies, greater automation in existing software, business-service organization for outsourcing some activities and administrative consolidation are few of the investments in this direction. The pursuit of operational excellence has enabled the company to win important orders and keep its order books healthy even during pandemic times.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

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Check Out Analysis of Other Relevant Companies

References used in Hella KGaA Hueck & Co. SWOT & PESTLE Analysis Report

1. What do Germany’s important industrial sectors really think about decarbonization? - https://www.uniper.energy/indexnetzero/?gclid=Cj0KCQjw8IaGBhCHARIsAGIRRYoIs00oHgPIBYlLXor_B4jsHDtk1rgHQAKC6g17-U-6fxD_pLQnMj8aAuIiEALw_wcB
2. Annual Report 2018-2019 - https://www.hella.com/hella-com/assets/media_global/2020.08.14_HELLA_Annual_Report_2019-2020_secured.pdf
3. Here’s how the world’s chip shortage is playing out for stocks - https://www.livemint.com/technology/tech-news/heres-how-the-world-s-chip-shortage-is-playing-out-for-stocks-11616909284496.html
4. Auto suppliers see spike in probability of default during COVID-19 pandemic - https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/auto-suppliers-see-spike-in-probability-of-default-during-covid-19-pandemic-58356791
5. High resolution radar technology for higher automotive safety - https://www.gapwaves.com/automotive-radar-antennas/?
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Hella KGaA Hueck & Co. SWOT and PESTLE Analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.

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