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Hero MotoCorp SWOT & PESTLE Analysis

ID : 52780953| Apr 2021| 18 pages

COMPANY PROFILE -Hero MotoCorp

Business Sector :Automobile

Operating Geography :India, Asia, Global

About Hero MotoCorp :

Hero MotoCorp is an Indian motorcycle and scooter manufacturing company. Founded by Mr. Brijmohan Lall Munjal on 19th January 1984 as Hero Cycles, Hero MotoCorp is a Largest two-wheeler selling company in the world for any particular country in terms of unit volumes sold by a single company in a calendar year, for 19 years in a row. Hero started its operation as a joint venture with Honda Motor Company, Ltd., a Japanese public multinational conglomerate. The partnership with Honda was dissolved on 16 December 2010. Hero MotoCorp has eight globally benchmarked manufacturing facilities, including six in India and one each in Colombia and Bangladesh each. In India, the facilities are namely in Dharuhera and Gurugram Haryana, Chittoor in Andhra Pradesh, Haridwar in Uttarakhand, Neemrana in Rajasthan, and at Halol in Gujrat. Neemrana and Halol plants are also known as ‘Garden Factories’ which have redefined green manufacturing. The facility in Colombia is located at Villa Rica in Cauca province (first Indian Company to start its manufacturing plant in Latin America) and at Jessore in Bangladesh, situated in the southwestern region of the country. The annual aggregate production capacity stands at 9 million units of two-wheelers. The company headquarters are situated in New Delhi, India.
As put in the annual report for FY 20, Hero Motor Corp’s strategy is “Our overarching strategy is to deliver efficient and accessible mobility solutions to the present and future generations through innovation and inclusiveness. We continue to set global benchmarks through our scale of operations and products.” Hero MotoCorp works with the vision to: “Be the future of mobility”. Hero MotoCorp’s mission statement has three aspects: 1. Create: A mobility roadmap 2. Collaborate: with partners and broader teams 3. Inspire: our stakeholders. Hero MotoCorp believes in 5 value: Passion, Courage, Respect, Responsible, Integrity.

Hero MotoCorp Revenue :


INR 29,614 Crore - FY ending 31st March 2020 (y-o-y growth -13.76%)
INR 34,342 Crore - FY ending 31st March 2019

Competitive Analysis of Hero MotoCorp

SWOT
PESTLE
The SWOT analysis for Hero MotoCorp is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Strong distribution network across India leading to huge customer base
2. World-class Research and Development capabilities
3. World’s largest manufacturer of two-wheelers with global operations
4. Debt free with a strong balance sheet
5. Fortifying base in premium motorcycle and scooter segments
6. Dedicated huge customer base and strong market share
1. Declining RoE, RoA, RoCE for the past two years
OpportunitiesThreats
1. Green energy and ongoing buzz of Electric vehicles
2. Opportunities in emerging mobility segments
3. Growing ‘youthful’ premium segment
4. Current capacity utilization is 72.5% (average) which can be increased
1. Termination of BSIV norms have impacted demand
2. Globally hit Covid-19 pandemic impacting the automobile industry
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hero MotoCorp

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Termination of BSIV norms have impacted demand: In March 2020, Government of India declared that BS IV standard vehicle henceforth won’t be allowed to run on the Indian roads. This triggered a turmoil in automobile market. All the dealers and car manufacturing companies started giving attractive discounts on available inventory of vehicles having BS IV emission norms. BS VI standards were made compulsory which made vehicles costlier hampering the demand. Things changed when Corona pandemic hit and country went into total lockdown on 25th March 2020. This relaxed the previous orders giving people some relief and time to register for BS IV vehicles at discount. The short-term turmoil it created, made auto industry stocks to crash. Hero also felt the heat of this novel compliance standard wherein it wrestled to clear its stable of old stock and push sale for new ones with increased prices.

The remaining section of “Threats” is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Passion
  • Splendor
  • Maestro
  • Pleasure
  • Glamour
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Hero MotoCorp SWOT & PESTLE Analysis Report

1. Hero MotoCorp Limited Annual Report 2019-20 – https://www.heromotocorp.com/en-in/uploads/Annual_Reports/pdf/20200717171801-pdf-207.pdf
2. Indian Emissions Regulations – https://www.araiindia.com/pdf/Indian_Emission_Regulation_Booklet.pdf
3. A GLOBAL CORPORATE. A GLOBAL BRAND.- https://www.heromotocorp.com/en-in/about-us.php
4 . Hero MotoCorp working on multiple electric Velical products – https://www.carandbike.com/news/hero-motocorp-working-on-multiple-electric-vehicle-products-2066259
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Hero MotoCorp SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/hero-motocorp/ [Accessed 27 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Hero MotoCorp SWOT and PESTLE analysis has been conducted by Utkarsha Sawant and reviewed by senior analysts from Barakaat Consulting.

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