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Hindalco Industries SWOT & PESTLE Analysis

ID : 52924653| May 2021| 21 pages

COMPANY PROFILE -Hindalco Industries Limited

Business Sector :Metals, Non-Ferrous

Operating Geography :India, Asia, Global

About Hindalco Industries Limited :

Hindalco Industries Limited is an Indian aluminium and copper manufacturing company and a subsidiary of The Aditya Birla Group. It is headquartered in Mumbai, Maharashtra, India. In 1958, Aditya Birla Group set up The Hindustan Aluminium Corporation Limited which was later restructured and retitled as Hindalco in 1989. It started its manufacturing in Renukoot in Uttar Pradesh building 20 thousand metric tons per year of alumina. In 2007, Hindalco acquired Novelis making the integrated equity the world's largest rolled aluminium producer. The company's aluminium mass-producing units contain the full value chain from bauxite mining, alumina refining, captive power generation, coal mining, and aluminium smelting to downstream value addition of aluminium rolling, extruding, and foil making. In 2020, during the challenging time of the pandemic, Hindalco continued to serve its customers in essential industries. The company's aluminium is used to produce components of life saving ventilators, components of X-ray, and CT scans machines, Personal Protection Equipment (PPE), Covid testing booths, kits and sanitizer stands. Hindalco has received a Gold award for 'Chapter Convention on Quality Concepts' by Quality Circle Forum of India. Hindalco has also received several awards for its safety management plan. The company leverages the talent of 40,000 employees as of early 2021.
Hindalco Industries Limited's Unique Selling Proposition or USP lies in it being one of Asia's largest producer of primary aluminium. Hindalco Industries’s mission statement reads, "To relentlessly pursue the creation of superior shareholder value, by exceeding customer expectation profitably, unleashing employee potential, while being a responsible corporate citizen, adhering to our values".

Hindalco Industries Limited Revenue :


₹ 1,18,144 Crore – FY ending 31st March, 2020 (Growth -9.49%)
₹ 1,30,542 Crore – FY ending 31st March, 2019 (Growth 12.72%)
₹ 1,15,809 Crore – FY ending 31st March, 2018

Competitive Analysis of Hindalco Industries Limited

SWOT
PESTLE
The SWOT analysis for Hindalco is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Diversified business across both upstream and downstream segments
2. Strong business model with better outcomes every year
3. Global presence of manufacturing units and operations
4. Key Performance Indicators (KPI) depicts the success story
1. Increasing operational cost is impacting profit margin
2. Upstream business linked to global Aluminium Price volatility
OpportunitiesThreats
1. Aluminum consumption is less in the domestic market compared to the global average
2. Increasing market share as automobile industry is replacing steel with aluminum
3. Copper has positive demand forecast
4. Expansion in domestic market through government’s initiative
1. Global economy slowdown and pandemic is leading to uncertainty
2. Vulnerable to government backed competitor and its performance over years
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hindalco Industries Limited

Strength

1. Diversified business across both the upstream and downstream segments: Hindalco Industries Ltd., headquartered in Mumbai, India, is a subsidiary of Aditya Birla Group engaged in manufacturing of aluminum and copper products. It was founded in 1958 and features on the Forbes Global 2000 list. Hindalco has become the largest producer of primary aluminum in Asia and is the global leader in aluminum rolling. In order to expand its business and earnings, it has started to focus more on downstream alumina manufacturing. This has increased the company’s wallet share as aluminum automotive body sheets has seen surging demand. Moreover, the expanding food packaging industry is also providing growth potential. Similarly, Hindalco is also focusing on copper downstream expansion through products like roofers, copper rods, copper rotors for automotive industry etc. This will help build a strong relation with more customers through value added products.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Aluminum consumption is quite less in the domestic market compared to the global average: Aluminum is the second largest non-ferrous metal after steel in the global market. The annual consumption of aluminum for the world is 88 million tonnes. Aluminum has some unique features like conductivity, durability, light weighted etc. making it the metal of the future. Light weight makes it an efficient metal to be used in aviation, shipping, defense and automotive industry. Per capita global average of aluminum consumption is 11Kg, however India’s per capita average consumption is 2.5 Kg. Aluminum industry has a very large headroom in the domestic market with government initiatives like investment in infrastructure, defense, space projects, Make in India projects, smart cities etc. The role of aluminum production and products will be most important in India’s economic growth.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Geradu
  • Rusal
  • Alcoa
  • Granges
  • Norsk Hydro
  • Amag

Major Brands :

  • Hindalco Extrusions
  • Maxloader
  • Eternia
  • Everlast
  • Freshwrap
  • Superwrap
  • Birla Balwan
SWOT & PESTLE (combined)
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References used in Hindalco Industries Limited SWOT & PESTLE Analysis Report

1. Kumar Mangalam Birla says US-China trade war to hit Hindalco's India biz - https://www.business-standard.com/article/companies/kumar-mangalam-birla-says-us-china-trade-war-to-hit-hindalco-s-india-biz-118092100978_1.html

2. Hindalco Annual Report 2019 - http://www.hindalco.com/upload/pdf/hindalco-annual-report-2019.pdf

3. Why the aluminium industry is having a hard time - https://www.business-standard.com/article/opinion/why-the-aluminium-industry-is-having-a-hard-time-119083100824_1.html

4. We're importing coal now and I'm worried about rising costs: Hindalco MD - https://www.business-standard.com/article/companies/we-re-importing-coal-now-and-i-m-worried-about-rising-costs-hindalco-md-118110400128_1.html

5. Need for an aluminium policy in India - https://niti.gov.in/writereaddata/files/document_publication/niti_aluminum_upload.pdf

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Hindalco Industries SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/hindalco/ [Accessed 13 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Hindalco Industries SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

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