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Hindustan Unilever Limited (HUL) SWOT and PESTLE Analysis

ID : 521632053| Mar 2023| 21 pages

COMPANY PROFILE -Hindustan Unilever Limited (HUL)

Business Sector :Fast Moving Consumer Goods (FMCG)

Operating Geography :India, Asia, Global

About Hindustan Unilever Limited (HUL) :

Hindustan Unilever Limited (HUL) is one of the largest Fast Moving Consumer Goods (FMCG) companies in India. It was established in 1933 as Lever Brothers India Limited and later renamed as HUL in 1956. The company is a subsidiary of Unilever, a British-Dutch multinational corporation. HUL has a diverse portfolio of products that includes household and personal care items such as soaps, detergents, shampoos, skin care products, toothpastes, and deodorants, among others. Some of the well-known brands under HUL's umbrella include Dove, Lipton, Pepsodent, Surf Excel, Lux, Lifebuoy, and Knorr, to name a few. HUL has a strong distribution network that covers over 2.5 million direct retail outlets and a total reach of 9 million retail outlets across the country, which helps the company reach its target customers effectively. The company operates in different segments such as Home Care, Personal Care, Foods, and Refreshments, and has a workforce of over 21,000 employees as over early 2023. HUL is committed to sustainability and has taken several initiatives in this direction, such as reducing its carbon footprint, water conservation, and waste management. The company has also been actively involved in community development programs aimed at improving the lives of people in the surrounding areas.

Hindustan Unilever Limited’s USP is that it is a leader in the Indian FMCG sector and is known for its quality products and innovative marketing strategies. With a rich heritage and a strong commitment to sustainability, HUL is poised for continued growth and success in the years to come.

Hindustan Unilever Limited (HUL) Revenue :


INR 50,336 crores - FY ending 31st March 2022 (y-o-y growth 11.04%)
INR 45,331 crores - FY ending 31st March 2021

Competitive Analysis of Hindustan Unilever Limited (HUL)

SWOT
PESTLE
The SWOT analysis for Hindustan Unilever Ltd. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide range and portfolio of brands with resilient products
2. Recent acquisitions have helped in expanding products across brands
3. Strong presence across both online and offline channels
4. One of the leading FMCG players with significant market share in the country
5. Strong innovation capability through use of technology and insights
6. Constant growth in revenue across the years
1. Company has lost market share across some of its category and brands
2. Problems with the offline distributors has troubled the company from time to time.
OpportunitiesThreats
1. Drive growth in the untapped rural markets
2. Increase sales portion through e-commerce
3. Expand into new product offerings and brand categories
4. Leverage new technologies to build an efficient consumer ecosystem
1. Macroeconomic conditions may affect the demand for the company’s products.
2. Disruptions in supply chain can affect the availability of raw materials.
3. Increase in competition from new D2C brands and existing firms may affect growth.
4. Legal troubles may affect the brand image of the company.
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Detailed SWOT Analysis of Hindustan Unilever Limited (HUL)

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Drive growth in the untapped rural markets: Despite difficulties brought on by the pandemic, HUL, the largest fast-moving consumer products company, demonstrated strong development during the Covid-19 period and generated a volume rise of nearly 9% in Q1 of FY22. The corporation claims that rural markets were largely responsible for the industry's rise. All three of the company's divisions—home care, beauty and personal care, and food and beverage saw double-digit growth, some of it even from a higher base. The rural market is mostly untapped and has enormous growth potential. FMCG companies are now able to directly target rural consumers due to the surge in e-commerce usage. HUL is tapping into the needs of rural India through the use of data and insights. The company is predicting its next wave of growth from the rural markets.

2. Increase sales portion through e-commerce: Hindustan Unilever (HUL) claims that 25% of the company's overall demand is now coming from the digital channel. The business sells 60 billion products and digitally reaches 9 million retailers. Demand from digital channels such as e-commerce and its business-to-business app Shikhar, which retailers may use to place orders, showed an increase in FY22 standing at 20%. The business reported that demand from modern trade, pharma, and cosmetics had increased by two-fold, and e-commerce sales had increased by fourfold. HUL claims to be developing a portfolio to cater to consumers' needs on digital channels. For instance, it introduced five digital-first businesses in the premium beauty industry. With the increase in the number of internet users, HUL is focusing on improving its digital sales by creating an omnichannel experience for the consumers. HUL is targeting to reach sales of 100 crores through its D2C brands.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Surf Excel
  • Lux
  • Lifebuoy
  • Lakme
  • Horlicks
  • Kwality Wall’s
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References used in Hindustan Unilever Limited (HUL) SWOT & PESTLE Analysis Report

1. Annual Report - https://www.hul.co.in/files/92ui5egz/production/727594cb56b5e4d90a1647014bf515a6f7c12a7a.pdf
2. Hindustan Unilever to acquire 19.8% in Nutritionalab for ₹70 crore - https://www.livemint.com/companies/news/hindustan-unilever-to-acquire-19-8-in-nutritionalab-for-rs-70-crore-11670504892470.html
3. Volume drops point to stress, inflation making it worse, says HUL MD Sanjiv Mehta - https://m.economictimes.com/news/economy/indicators/volume-drops-point-to-stress-inflation-making-it-worse-says-hul-md-sanjiv-mehta/articleshow/93015148.cms
4. How right wing is turning out to be HUL’s biggest nightmare on social media - https://bestmediainfo.com/2019/03/how-right-wing-is-turning-out-to-be-hul-s-biggest-nightmare-on-social-media
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Hindustan Unilever Limited (HUL) SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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