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Hostess Brands SWOT & PESTLE Analysis

ID : 521199153| Apr 2022| 19 pages

COMPANY PROFILE -Hostess Brands

Business Sector :Packaged Food

Operating Geography :United States, North America

About Hostess Brands :

Hostess Brands Inc. (Hostess) is a food processing firm that makes, sells, and distributes fresh sweet bakery items. Loaves of bread, buns, sweet rolls, snakes' cakes, snack pies, doughnuts, and other related products are among the company's offerings. The company is headquartered in Lenexa, Kansas, United States. It owns multiple bakeries in the United States that create snack cakes under the Hostess and Dolly Madison brand names, as well as Voortman Cookies Limited, a Canadian subsidiary that makes wafers and cookies under the Voortman brand name. Hostess Brands, LLC and Voortman Cookies Limited are the two primary functioning subsidiaries at the present. In June 2013, Apollo Global Management and C. Dean Metropoulos and Company launched the venture.Hostess® Twinkies®, CupCakes®, Donettes®, Ding Dongs®, Zingers®, Danishes, Honey Buns, and Coffee Cakes, as well as their exquisite Voortman® cookies and wafers, just to name a few of the renowned products that Hostess Brands creates. In March 2022, at its Investor Day, Hostess Brand will outlay he company’s strategy for delivering the attractive growth of the company and the returns of the top tier shareholders.
Hostess Brand's Unique Selling Point or USP is its significant net revenue and profitability growth, which can be found in both Sweet Baked Goods and Voortman. The power of its brands generates exceptional point-of-sale growth, resulting in record-breaking market share across several channels. The mission statement of Hostess Brand reads, "At Hostess Brands, Inc., our mission is to inspire moments of joy by putting our heart into everything we do".

Hostess Brands Revenue :


US$1016.6 million - FY ending 31st December 2020 (y-o-y growth 12%)
US$907.7 million - FY ending 31st December 2019

Competitive Analysis of Hostess Brands

SWOT
PESTLE
The SWOT analysis for Hostess Brands is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Leading Iconic Brands with great customer recognition
2. Strong social media presence
3. Consistently delivers industry-leading shareholder returns
4. Well positioned for evolving consumer behaviours
1. High legacy costs leading to financial troubles
2. Labor protests and strikes due to poor working conditions
3. Increasing penetration of private labels in SBG markets
OpportunitiesThreats
1. Advancing further with breakfast sub-category’s success
2. Strategic acquisitions to expand business portfolio
3. Utilizing forward buying strategies to minimize risk factors
4. Expanding consumer base by targeting younger customers
1. Highly competitive market based on brand recognition and loyalty
2. Volatile prices of raw materials can raise costs of production
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hostess Brands

Strength

1. Leading Iconic Brands with great customer recognition: Hostess Brands is one pf the largest packaged food companies in the United States. They mainly sell sweet baked goods. Products are primarily sold in the United States, Canada, and Europe. The brand was first popularized in 1919 with the launch of the Hostess CupCake. In 1930, they launched their most popular product, TwinkiesTM. Ever since then they have maintained their strong market position with point-of-sale increasing by over 6% from 2017 to 2020. Hostess Brands has also been growing at a faster pace than the SBG (sweet baked goods) segment. They have a high repeat rate for customers which shows that customers are satisfied with their products. Moreover in 2020, there was a 28.8% growth in new households buying Hostess Brands products with a lot of young customers ( under 35 years old). Their limited time products (Halloween, Back-to-school) also helps in keeping products relevant and engaging for consumers.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Advancing further with breakfast sub-category’s success : In 2020, Hostess Brands expanded their new breakfast segment and it was an instant success. They recorded a growth of 9.6% with the overall breakfast industry growing by $3.6 billion. This makes breakfast, the fastest growing category for Hostess Brands. Utilising this consumer demand by innovation and launch of newer products will help them retain existing customers and also acquire new ones. Hostess also launched, Breakfast-on-the-go options which are pre-packaged products in single serve packs. These are great alternatives for busy people who would otherwise skip breakfast altogether. Launching new products and altering package sizes to fit consumer needs can help Hostess expand their business in this segment even further.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Flowers Foods
  • Canada Bread
  • Allied Bakeries
  • Weston Foods
  • Finsbury Food Group
  • La Brea Bakery
  • McKee Foods
  • Harlan Bakeries

Major Brands :

  • Twinkies®,
  • HoHos®
  • Ding Dongs®
  • Voortman®,
  • Dolly Madison®,
  • Cloverhill®
  • Big Texas®
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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References used in Hostess Brands SWOT & PESTLE Analysis Report

1. Travis Leonard to Join Hostess Brands as New Chief Financial Officer - https://www.hostessbrands.com/news-releases/news-release-details/travis-leonard-join-hostess-brands-new-chief-financial-officer
2. Investor Presentation February 24, 2021 - https://www.hostessbrands.com/static-files/fc57928e-7263-47b8-8c53-790af3ea73a1
3. COVID-19 catalyzes uptick in private label snacks and baked goods - https://www.snackandbakery.com/articles/95358-covid-19-catalyzes-uptick-in-private-label-snacks-and-baked-goods
4. Hostess Brands Adds More Joy to Daily Breakfast Routines with Flavorful New Products and Convenient Pack Sizes - https://www.businesswire.com/news/home/20200619005303/en/Hostess-Brands-Adds-More-Joy-to-Daily-Breakfast-Routines-with-Flavorful-New-Products-and-Convenient-Pack-Sizes
5. Hostess Brands to Host Investor Day and Report Fourth Quarter and Full Year 2021 Earnings on March 1st, 2022 - https://www.hostessbrands.com/news-releases/news-release-details/hostess-brands-host-investor-day-and-report-fourth-quarter-and
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Hostess Brands SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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