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HubSpot SWOT and PESTLE Analysis

ID : 52768953| May 2023| 20 pages

COMPANY PROFILE -HubSpot

Business Sector :Information Technology- Cloud Computing and Software

Operating Geography :United States, North America, Global

About HubSpot :

HubSpot operates as an American developer and marketer of software products. They primarily engage in the provision of cloud-based, inbound marketing software that helps businesses in marketing their product online. Its diverse portfolio includes social media publishing and management, blogging, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS (net promoter score), email marketing, SEO, marketing automation, website content management, search engine optimization and reporting and management. The company is headquartered in Cambridge, Massachusetts and it employs a dynamic workforce of 5,895 full-time employees and 135,442+ customers from over 120 countries as of early 2022. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. The company’s primary focus was “inbound”- the idea that people do not want to be harassed or interrupted by salesmen but want to be helped. In simpler terms, customer satisfaction was brought to the forefront of their business strategies. HubSpot offers its services through various segments such as Marketing Hub, Sales Hub, Service Hub and a powerful free CRM. HubSpot received multiple Customer Review Awards, Including #2 Best Global Seller for 2022 by G2.

HubSpot’s unique selling proposition or USP lies in being a leading growth platform for businesses. HubSpot’s mission statement reads, “There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day.”

HubSpot Revenue :


$1.3 billion - FY ending 31st December 2021 (y-o-y growth of +47%)
$883 million - FY ending 31st December 2020

Competitive Analysis of HubSpot

SWOT
PESTLE
The SWOT analysis of HubSpot is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. All round solution to manage marketing, sales and service under a single roof
2. Global leader in implementing an inbound experience in marketing and sales
3. Global outreach and high growth product line up
4. Well diversified customer portfolio
5. Extendable and open architecture of Growth Platform with powerful Network effects
6. Subscription and freemium based business model make HubSpot feasible for everyone
7. Large and growing solutions partner program
1. Lack of patents makes HubSpot features susceptible to duplication
2. Surmounting losses and increasing debts, weakening finances
3. Lack of company-owned data centers
4. Subscription based business model makes HubSpot revenue generation highly performance dependent
OpportunitiesThreats
1. With flexible pricing and free CRM software HubSpot can target small sized enterprises
2. Grow as open platform for app developers
3. Expansion into international market to provide new growth opportunities
1. High dependence on Growth Platform indicates lack of diversification of services
2. Multiple alternatives from competitors eating into market share
3. Develop disparate point applications to cater to specific needs of clients
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of HubSpot

Strength

1. All round solution to manage marketing, sales and service under a single roof: HubSpot provides the leading cloud-based marketing and customer assistance platform known as Growth Platform. It provides all round alternatives to channelize and grow in marketing, sales and service under the umbrella of Growth Platform through subdivided platforms, namely, Marketing Hub, Sales Hub and Service Hub respectively. All the above platforms converge into HubSpot CRM for a centralized approach towards various activities; moreover, all the above applications are deeply integrated with each other. Apart from them, HubSpot understands the requirement of content creation and management, for which it has a CMS platform, where developers and marketers can integrate their understanding of the customer approach and develop and design it's components like websites, SEO optimization, website analytics, multi-language content creation etc. In simple terms HubSpot automates all the repetitive tasks of a business. It can control emails and campaigns to invoicing, assist salesman to accountant, takes care of the needs of all the entities involved in the business right from the owner of the business to its customers for every single product or service. 2. Global leader in implementing an inbound experience in marketing and sales: HubSpot is the World leader in inbound marketing. This business model helps in targeting mid-market businesses by engaging them efficiently hence presenting the company with an edge over its rivals. HubSpot’s inbound marketing team attracts new leads via various channels including industry leading blogs, free tools, large social media following, high search engine rankings, personalized website and email content. With inbound leads generated by marketing efforts of sales representatives, Inbound Direct sales generates a major chunk of revenue. Besides direct sales team, a worldwide network of Solutions Partners, utilizing HubSpot platform for both own business and on commission basis refer a large base of customers to HubSpot. From sales to inbound marketing to CRM HubSpot is clearly the cream of the crop. The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Marketo
  • Salesforce Pardot
  • Act on
  • Keap
  • Hoot Suite
  • Mall Chimp
  • Active Campaign
SWOT & PESTLE (combined)
Complete Report
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in HubSpot SWOT & PESTLE Analysis Report

1. HubSpot company website - https://www.HubSpot.com/
2. HubSpot About Us - https://www.HubSpot.com/our-story
3. HubSpot Annual report 2021 - https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_HUBS_2021.pdf
4. HubSpot integration ecosystem - https://blog.HubSpot.com/marketing/HubSpot-integrations-ecosystem-2019
5. HubSpot's response to COVID - https://www.HubSpot.com/en-us/coronavirus-response
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). HubSpot SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/hubspot/ [Accessed 13 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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HubSpot SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

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