HubSpot SWOT and PESTLE Analysis

Strength

1. All round solution to manage marketing, sales and service under a single roof: HubSpot provides the leading cloud-based marketing and customer assistance platform known as Growth Platform. It provides all round alternatives to channelize and grow in marketing, sales and service under the umbrella of Growth Platform through subdivided platforms, namely, Marketing Hub, Sales Hub and Service Hub respectively. All the above platforms converge into HubSpot CRM for a centralized approach towards various activities; moreover, all the above applications are deeply integrated with each other. Apart from them, HubSpot understands the requirement of content creation and management, for which it has a CMS platform, where developers and marketers can integrate their understanding of the customer approach and develop and design it's components like websites, SEO optimization, website analytics, multi-language content creation etc. In simple terms HubSpot automates all the repetitive tasks of a business. It can control emails and campaigns to invoicing, assist salesman to accountant, takes care of the needs of all the entities involved in the business right from the owner of the business to its customers for every single product or service. 2. Global leader in implementing an inbound experience in marketing and sales: HubSpot is the World leader in inbound marketing. This business model helps in targeting mid-market businesses by engaging them efficiently hence presenting the company with an edge over its rivals. HubSpot’s inbound marketing team attracts new leads via various channels including industry leading blogs, free tools, large social media following, high search engine rankings, personalized website and email content. With inbound leads generated by marketing efforts of sales representatives, Inbound Direct sales generates a major chunk of revenue. Besides direct sales team, a worldwide network of Solutions Partners, utilizing HubSpot platform for both own business and on commission basis refer a large base of customers to HubSpot. From sales to inbound marketing to CRM HubSpot is clearly the cream of the crop. The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Political

This section is available only in the 'Complete Report' on purchase.

Economic

This section is available only in the 'Complete Report' on purchase.

Social

This section is available only in the 'Complete Report' on purchase.

Technological

This section is available only in the 'Complete Report' on purchase.

Legal

This section is available only in the 'Complete Report' on purchase.

Environmental

1. Digital marketing inclines towards environmental sustainability goals: Digital marketing is on a high with rising penetration across the globe. A Facebook account for any growing enterprise has become a compulsory to gain customer attraction as minimum effort of digital presence. It also brings harmony for the environment. Usage of digital mediums reduces paper usage, inhibits transportation, reduces office wastes and reduces fuel usage, which ultimately reduces carbon footprint for organisations. Automation networks like HubSpot induces digital marketing and remote working. Remote working reduces the environmental disruption urban transportation stress and office wastes. Through usage of such cloud-based platforms companies would also reach their environmental sustainability goals earlier by reducing carbon footprints and move to become a carbon neutral enterprise.