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Hyatt Hotels Corporation SWOT & PESTLE Analysis

ID : 52400853| Jun 2018| 19 pages

COMPANY PROFILE -Hyatt Hotels Corporation

Business Sector :Hospitality

Operating Geography :Los Angeles, United States, Global

About Hyatt Hotels Corporation :

Founded by Jay Pritzker in 1957, Hyatt Corporation is one of the most coveted hotel chains in the world. Started with a single hotel near Los Angeles International Airport, it has more than 750 hotels under the Hyatt umbrella with a well-diversified portfolio having more than 7 product lines as of 2018. The company was listed as the 9th best U.S. Company to work for by the Fortune magazine in 2018.

Hyatt’s mission statement as per their annual report is “To deliver distinctive experiences for our guests.” Hyatt’s vision is “A world of understanding and care”.

Hyatt Hotels Corporation Revenue :


US $4.68 billion (FY ended dec 31st, 2017) – y-o-y growth of 5.7%
US $4.42 billion (FY ended dec 31st, 2016)

Ownership / Major shareholders :

Bamco Inc NY: 10.21%, Vanguard Group: 7.99%, Point72 Asset Management: 4.76%, Scopus Asset Management: 4.40%, Blackrock Inc.: 4.30%.

Competitive Analysis of Hyatt Hotels Corporation

SWOT
PESTLE
The SWOT analysis for Hyatt Hotels Corporation is presented below:
Strengths
Weaknesses
1. Properties in strategic locations
2. Strong brand portfolio and brand recognition
3. Extremely loyal customer base
4. Diverse exposure to hotel management, franchising, ownership, and development
1. Limited market share
2. Very low brand differentiation
3. Majorly dependent on US markets
Opportunities
Threats
1. Membership plans
2. Asset light business model
3. Emerging hotel markets
4. Emergence of the health-conscious consumer
1. Intense competition
2. Long-term risk from non traditional lodging options
3. Terrorism and adverse geo-political conditions
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Detailed SWOT Analysis of Hyatt Hotels Corporation

 

Strength

1. Properties in strategic locations: Most of the hotels under Hyatt Regency are located near the airports. The first-ever Hyatt Hotel was opened near Los Angeles airport, from where the chain was expanded to San Fransisco with a luxury hotel near San Fransico airport. Also, most of the full service hotels are located in the key markets which includes major business centres and famous leisure destinations, such as London, Chicago, Mexico City, New York, Paris, San Francisco, Miami, Seoul, and Zurich. Because of their strategic location, Hyatt is preferred by many professionals across the globe. Moreover, the unconsolidated hospitality ventures of Hyatt include near about 50 percent ownership interests in properties in Sao Paulo and Mumbai.

2. Strong brand portfolio and brand recognition: Established in 1957 by Hyatt Robert von Dehn and Jack Dyer Crouch, Hyatt is one of the oldest luxury hotels chains. Because of the unmatchable heritage, it is recognized by many. The brand retention and recognition are quite powerful for the brand. With 539 hotels in USA and Canada,42 in Latin America, 42 in Europe, 22 in Africa & middle east, 131 in Asia and 9 in Australia and Pacific, it is a very well known hotel chain. The brand carries a wide variety of product line under its umbrella. The product line consists of full-service lodging, select service lodging, extended stay lodging, all-inclusive resorts and timeshares catering to different needs of the customers. Such diverse product portfolio makes the brand Hyatt risk reverse to a very high extent with a comparatively lower value of beta. Also, Hyatt has consistently received top rankings, honors, and awards for administration and services from independent productions and reviews, including Condé Nast Traveler, Travel and Leisure, Forbes, AAA, and J.D. Power which makes a it a quite reliable brand.

3. Extremely loyal consumer base: Hyatt has a very loyal customer base. There are different kinds of plans that are provided by Hyatt to its customers for a higher rate of customer retention. Recently only the vice president, Jeff Zidell, in an interview said, ”The more we understand our guests, the better we can care for them and design unique experiences with them in mind”. The customer always has been the topmost priority for the Hyatt, which makes customer stick to the brand.

4. Diverse exposure to hotel management, franchising, ownership, and development: Hyatt's unmatchable experience as a multi-brand manager, franchisor, proprietor, and developer of hotels makes it a standout amongst the others. Hyatt's unique blend of managed, diversified, and claimed properties gives a broad and diverse base of incomes, benefits, and money streams and gives it flexibility to assess opportunities over the lines of business.

Weakness

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Opportunity

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Threat

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Major Competitors :


1. Marriott
2. Hilton
3. Wyndham
4. Inter-Continental Hotels
5. Choice Hotels

Major Brands :


Full service hotels and resorts: Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, Andaz, Hyatt Centric, and The Unbound Collection by Hyatt.
Wellness brands: Miraval and Exhale
Select service brands: Hyatt Place and Hyatt House.
All inclusive resort brands: Hyatt Ziva and Hyatt Zilara

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Name
Business Segment
Year
Type
Objective/Synergy Achieved
Miraval GroupWellness2017AcquisitionExpansion in health and wellness segment
Exhale EnterprisesWellness2017AcquisitionExpansion in health and wellness segment
Thompson Miami BeachHotel2016AcquisitionRebranded as The Confidante Miami Beach, and added to The Unbound Collection
Royal Palms Resort and SpaHotel2016AcquisitionAddition to The Unbound Collection by Hyatt
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Hyatt Hotels Corporation Analysis Report

1. "About Hyatt". Hyatt.com.

2. http://investors.hyatt.com/investor-relations/financial-reporting/annual-reports/default.aspx

3. "Hyatt Officially Welcomes Hyatt House to the Neighborhood". Hyattpressroom.com.

4. "Hyatt Hotels Corporation Prices Initial Public Offering". Hyattpressroom.com.

Copyrights and Disclaimer

Hyatt Hotels Corporation SWOT and PESTLE analysis has been conducted by Sonal Yadav and reviewed by senior analysts from Barakaat Consulting.

Copyright of Hyatt Hotels Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Hyatt Hotels Corporation SWOT & PESTLE Analysis
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