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Hyatt Hotels Corporation SWOT & PESTLE Analysis

ID : 52400853 | Jun 2018 | 19 pages

COMPANY PROFILE - Hyatt Hotels Corporation

Business Sector : Hospitality

Operating Geography : Los Angeles, United States, Global

About Hyatt Hotels Corporation : Founded by Jay Pritzker in 1957, Hyatt Corporation is one of the most coveted hotel chains in the world. Started with a single hotel near Los Angeles International Airport, it has more than 750 hotels under the Hyatt umbrella with a well-diversified portfolio having more than 7 product lines as of 2018. The company was listed as the 9th best U.S. Company to work for by the Fortune magazine in 2018.

Hyatt’s mission statement as per their annual report is “To deliver distinctive experiences for our guests.” Hyatt’s vision is “A world of understanding and care”.

Hyatt Hotels Corporation Revenue :
US $4.68 billion (FY ended dec 31st, 2017) – y-o-y growth of 5.7%
US $4.42 billion (FY ended dec 31st, 2016)

Ownership / Major shareholders : Bamco Inc NY: 10.21%, Vanguard Group: 7.99%, Point72 Asset Management: 4.76%, Scopus Asset Management: 4.40%, Blackrock Inc.: 4.30%.

Competitive Analysis of Hyatt Hotels Corporation

The SWOT analysis for Hyatt Hotels Corporation is presented below:
Strengths
Weaknesses
1. Properties in strategic locations
2. Strong brand portfolio and brand recognition
3. Extremely loyal customer base
4. Diverse exposure to hotel management, franchising, ownership, and development
1. Limited market share
2. Very low brand differentiation
3. Majorly dependent on US markets
Opportunities
Threats
1. Membership plans
2. Asset light business model
3. Emerging hotel markets
4. Emergence of the health-conscious consumer
1. Intense competition
2. Long-term risk from non traditional lodging options
3. Terrorism and adverse geo-political conditions

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Detailed SWOT Analysis of Hyatt Hotels Corporation

 

Strength

1. Properties in strategic locations: Most of the hotels under Hyatt Regency are located near the airports. The first-ever Hyatt Hotel was opened near Los Angeles airport, from where the chain was expanded to San Fransisco with a luxury hotel near San Fransico airport. Also, most of the full service hotels are located in the key markets which includes major business centres and famous leisure destinations, such as London, Chicago, Mexico City, New York, Paris, San Francisco, Miami, Seoul, and Zurich. Because of their strategic location, Hyatt is preferred by many professionals across the globe. Moreover, the unconsolidated hospitality ventures of Hyatt include near about 50 percent ownership interests in properties in Sao Paulo and Mumbai.

2. Strong brand portfolio and brand recognition: Established in 1957 by Hyatt Robert von Dehn and Jack Dyer Crouch, Hyatt is one of the oldest luxury hotels chains. Because of the unmatchable heritage, it is recognized by many. The brand retention and recognition are quite powerful for the brand. With 539 hotels in USA and Canada,42 in Latin America, 42 in Europe, 22 in Africa & middle east, 131 in Asia and 9 in Australia and Pacific, it is a very well known hotel chain. The brand carries a wide variety of product line under its umbrella. The product line consists of full-service lodging, select service lodging, extended stay lodging, all-inclusive resorts and timeshares catering to different needs of the customers. Such diverse product portfolio makes the brand Hyatt risk reverse to a very high extent with a comparatively lower value of beta. Also, Hyatt has consistently received top rankings, honors, and awards for administration and services from independent productions and reviews, including Condé Nast Traveler, Travel and Leisure, Forbes, AAA, and J.D. Power which makes a it a quite reliable brand.

3. Extremely loyal consumer base: Hyatt has a very loyal customer base. There are different kinds of plans that are provided by Hyatt to its customers for a higher rate of customer retention. Recently only the vice president, Jeff Zidell, in an interview said, ”The more we understand our guests, the better we can care for them and design unique experiences with them in mind”. The customer always has been the topmost priority for the Hyatt, which makes customer stick to the brand.

4. Diverse exposure to hotel management, franchising, ownership, and development: Hyatt's unmatchable experience as a multi-brand manager, franchisor, proprietor, and developer of hotels makes it a standout amongst the others. Hyatt's unique blend of managed, diversified, and claimed properties gives a broad and diverse base of incomes, benefits, and money streams and gives it flexibility to assess opportunities over the lines of business.

Weakness

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Opportunity

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Threat

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The PESTLE/PESTEL analysis for Hyatt Hotels Corporation is presented below:
Political
Economical
1. Higher tax implementation
2. Impact of Brexit
3. Threat from terrorism
1. Economic growth in emerging market
2. Strong growth in US travel market
3. Threat of unstable economic growth
Social
Technological
1. Shifting consumer preferences
2. U.S. millennial most likely to take and spend more on vacations
3. Spending shift from products to experiences
1. Effortless price comparison
2. Online reviews and campaigns
3. Internet of things enters hotels
Legal
Environmental
1. Cyber security concerns1. Adverse after effects of bad Weather
2. Sustainable hospitality on the rise
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Detailed PESTLE Analysis of Hyatt Hotels Corporation

 

Political

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Economic

1. Economic growth in emerging markets: The labor market has continued to grow stronger and with it consumer spending. The fastest growing economy was Turkmenistan, at 67 percent, closely followed by Mongolia at 63 percent and Ethiopia at 61 percent. Because of such growth in the economies, they become a very lucrative market for Hyatt and alike. As the per capita income increases, so increases the spending capacity of individuals, the more they spend on luxuries, more profitable it becomes for Hospitality Corporation like Hyatt.

2. Strong growth in US travel market: The US travel market is among the main recipients of a swelling worldwide traveler pool. In the course of recent years, worldwide arrivals into the United States grew 72 percent—from 55 million to 76 million. In blend with other key development drivers, this deluge of spending drove the aggregate US market, involved six portions including airlines, lodging, car rental, cruise, rail, and travel bundling to hit a record $353 billion out of 2017.Strong five percent growth is estimated for 2018, setting the business on course to hit a record-breaking $370 billion by the end of the year.

3. Threat of unstable economic growth: The hospitality and tourism sector experienced numerous challenges as a result of the global economic crisis in the year 2008.People generally tend to cut down on the traveling cost in such times which correspondingly affects the tourism and hospitality service. Third-quarter profit fell 28 percent at Hyatt, which is considered an industry bellwether because of its big global presence and its wide range of hotel brands. So, corporations like Hyatt should become proactive and develop appropriate measures to deal with such situations. One of the solutions to this can be diversifying the business globally so as to minimize the effect of recession effected area on overall revenue.

Social

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Technological

1. Effortless price comparison: The travel booking world has been experiencing a noteworthy change, because of the technological advancements and advanced devices which made the travel consumers' voyage go on the web. Whatever triggers the particular trip choice – the purchaser will presumably incorporate an essential online segment of exploring and booking. Indeed, almost 66% of US web clients’ explored travel by means of advanced diverts in 2013, as per eMarketer. Because of increasing trend of online involvement by the consumers, it becomes essential for hotels as well to indulge in the trend and improve their market presence. Hyatt has already marked its presence on such platforms but generally the website visitors are a bit price conscious. In such circumstances, it becomes essential for Hyatt Corporation to improve services consistently in order to retain the consumer base.

2. Online reviews and campaigns: The prevalence of online networking has fundamentally changed the relationship amongst visitors and hoteliers. Through online networking, guests and potential guests can share Experiences to each other and trade data on room rates, hotel amenities, and much more. Web-based social networking additionally enables guests to rate the services and post reviews of hotels and hotel services online. These reviews hugely affect potential visitors as they do inquire about before settling on travel choices, and voyagers are doing pre-trip investigate more than ever. Hyatt is already proficiently active on the social media and the visitor’s feedbacks are taken care of within one working day.

3. Internet of Things Enters Hotels: The IoT connects a system of gadgets, home machines and vehicles utilizing implanted information generating sensors. This empowers devices to speak with each other, or be controlled remotely using a cell phone. Visitors, who are acclimated to technologically advanced solutions both at home and at work, expect comparable services from hotels. From their viewpoint, the ideal solution is to transfer the possibility of a smart home into a smart room. The capability of IoT has already been discovered by the greatest hotel players. Hilton is outlining their own innovation starting with no outside help, while Marriott has chosen to depend on the experience of their accomplices to build their solutions. Hyatt can also explore IoT technologies to improve customer experience and offer personalization services.

Legal

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Environmental

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Major Competitors :
1. Marriott
2. Hilton
3. Wyndham
4. Inter-Continental Hotels
5. Choice Hotels

Major Brands :
Full service hotels and resorts: Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, Andaz, Hyatt Centric, and The Unbound Collection by Hyatt.
Wellness brands: Miraval and Exhale
Select service brands: Hyatt Place and Hyatt House.
All inclusive resort brands: Hyatt Ziva and Hyatt Zilara

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Name
Business Segment
Year
Type
Objective/Synergy Achieved
Miraval GroupWellness2017AcquisitionExpansion in health and wellness segment
Exhale EnterprisesWellness2017AcquisitionExpansion in health and wellness segment
Thompson Miami BeachHotel2016AcquisitionRebranded as The Confidante Miami Beach, and added to The Unbound Collection
Royal Palms Resort and SpaHotel2016AcquisitionAddition to The Unbound Collection by Hyatt

Source: Company website and other reliable sources. The detailed table is available in the Complete Report.


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References used in Hyatt Hotels Corporation Analysis Report

1. "About Hyatt". Hyatt.com.

2. http://investors.hyatt.com/investor-relations/financial-reporting/annual-reports/default.aspx

3. "Hyatt Officially Welcomes Hyatt House to the Neighborhood". Hyattpressroom.com.

4. "Hyatt Hotels Corporation Prices Initial Public Offering". Hyattpressroom.com.

Copyrights and Disclaimer

Hyatt Hotels Corporation SWOT and PESTLE analysis has been conducted by Sonal Yadav and reviewed by senior analysts from Barakaat Consulting.

Copyright of Hyatt Hotels Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.