Infineon Technologies SWOT and PESTLE Analysis
COMPANY PROFILE -Infineon Technologies
Business Sector :Information Technology, Semiconductor
Operating Geography :Germany, Europe, Global
About Infineon Technologies :
Infineon Technologies AG is a world leader in semiconductor solutions. It is a German company founded in 1999 after the operations of its parent company Siemens AG were spun off. It has its headquarters in Neubiberg, Germany. Its semiconductor solutions make life easier, safer and greener by solving the technological, economic and social challenges that the world continues to face. Its technology helps in achieving more and consuming less and moreover is accessible to everyone. With smart functions like speech recognition, gesture control, 3D applications it makes items like smartphone apps, speakers more convenient and easier to use by consumers. Its major products include microcontrollers, communication ICs, power electronics, diodes, etc. As of early 2020, it employs around 41,400 employees worldwide. Its operations are well organized in four segments: Automotive, Industrial Power Control, Power & Sensor systems and Digital Security Solutions.
Infineon’s mission statement reads “We make life easier, safer and greener”. Its vision statement is “We are the link between the real and digital world”. Its values are “We commit. We partner. We innovate. We perform.”
Infineon Technologies Revenue :
€8,029 million – FY ending 30th September 2019
€7,599 million – FY ending 30th September 2018
Competitive Analysis of Infineon Technologies
1. Acclaimed for its focus on quality products and services 2. Offers a wide range of technology products and applications 3. Global leader in semiconductor solutions 4. Acquisition of Cypress strengthening company’s position 5. Strong focus on research and development | 1. Dependence on South East Asian manufacturing sites 2. Dependence on few individual suppliers with no alternative sources |
1. Support for change in energy policies and consideration of climate change issues 2. Market access and activities in China 3. Growth in semiconductor content in vehicles and mobile applications | 1. Huge competition in the operating industry 2. Impact of COVID-19 outbreak on business 3. Increasingly dynamic technology market |
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Detailed SWOT Analysis of Infineon Technologies
Strength
1. Acclaimed for its focus on quality products and services: Infineon is focused on giving best quality products and services to its customers. The company believes that quality is not something which is added. Rather it has to be built-in. Quality remains its competitive advantage and is an integral part of the whole product lifecycle at Infineon. This is well recognized by the consumers and the industry as well and Infineon has been honored with various awards. In 2019, it received the Inspur Excellent Supplier Award, Continental Supplier of the Year, Toyota Honor Quality Award and Hyundai Kia Motors Company Supplier of the Year. Fiscal 2018 also saw Infineon receiving various awards like Excellent Quality Award by Huawei and LD-Harvest and Honor Quality Award by Toyota.
2. Offers a wide range of technology products and applications: Infineon is well known for its vast portfolio which links the real and digital world. Its offerings could be broadly classified into 4 categories that it acts towards: sense, compute, actuate and connectivity. Some of its products are coin cell-powered devices, battery-powered devices, power supplies, industrial IoT, smart home solutions, consumer IoT, 5G, automotive solutions and many more. Infineon leads by having the industry’s broadest product portfolio which covers the entire range of auto applications. Its sensors are of various types like magnetic, pressure, radar, current etc. Similarly, different memory products like NOR Flash, SRAM, F-RAM etc., are also provided. The power segment also boasts of a vast suite of products like MOSFETs, IGBTs, driver ICs, power ICs etc.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- Micron Technology
- Texas Instruments
- NXP Semiconductors
- Mitsubishi Electric
- ON Semiconductor
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TABLE OF CONTENTS
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References used in Infineon Technologies SWOT & PESTLE Analysis Report
1. Customer quality awards - https://www.infineon.com/cms/en/about-infineon/company/quality/#awards
2. Annaul Report 2019 Infineon Technologies AG -
https://www.infineon.com/dgdl/Annual+Report+2019.pdf?fileId=5546d4616e8d476e016e9958480f0029
3. Meet demographic and social change - https://www.infineon.com/cms/en/discoveries/demographic-social-change/
4. Infineon lifts provision against legal dispute, knocking shares - https://www.reuters.com/article/us-infineon-technol-results/infineon-lifts-provision-against-legal-dispute-knocking-shares-idUSKCN1NH0NF
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Infineon Technologies SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
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