Intel SWOT & PESTLE Analysis
COMPANY PROFILE -Intel
Business Sector :Information Technology, Semiconductors
Operating Geography :United States, North America
About Intel :
Intel Corporation in is an American multinational having its headquarters in Santa Clara, California. It was founded by Robert Noyce and Gordon Moore in July 1968. As of 2020, Intel is the world's second largest chip maker & microprocessor making company based on revenue, after Samsung out ranked it since 2017. It is the manufacturer of the X86 series of chips and is a prime supplier for many computer system manufacturers like Apple, Lenovo, Dell and others. Apart from the manufacture of microprocessors it also manufactures motherboard chipsets, embedded processors and graphics chipsets.Intel's business model is segmented mainly into PC centric business and data-centric business. The PC centric business Client Computing Group, while the data-centric group comprises the Data Center Group, Internet of Things Group, Non-Volatile Memory Solutions Group, Programmable Solutions Group, and all other businesses. Intel offers a broad array of technologies and products that are used as integrated solutions for a broad spectrum of markets. The company is addressing the needs of the data-centric world by providing end-to-end solutions based on technologies like edge computing, 5G network, the cloud, and the emerging fields of AI and autonomous driving. Intel's business strategy revolves around the following 5 strategic priorities viz., to make the world's best semiconductors, lead the technology revolutions, be a leading provider of an end-to-end platform for the ever-increasing data pile, be focused on operational excellence and efficiency and last but not the least, strengthen the employee base.
Intel's USP or Unique Selling Proposition sprawls in being the world's second-largest semiconductor chip manufacturer based on revenue, a world leader in designing and manufacturing quintessential products and technologies and being the originator of the x86 series of microprocessors, the processors spotted in most personal computers (PCs). Intel Corporation's mission is " to create world changing technology that enriches the lives of every person on earth.." Intel's vision statement reads "If it is smart and connected, it is best with Intel."
Intel Revenue :
USD $ 71,965 million– FY ending 28th Dec 2019 (y-o-y growth of 2%)
USD $ 70,848 million – FY ending 29th Dec 2018
Competitive Analysis of Intel
Intel is a titan of the global Information and Technology industry due to its intrinsic strengths like market leadership, brand image and value, firm focus on R&D, largest market share in the chip manufacturing sector, extensive product portfolio, compelling acquisitions and mergers, focus on innovation, strong foothold worldwide, etc. Despite all the greatest strengths, Intel suffers from inherent weaknesses like lack of diversification, high dependence on computer brands, major revenue generated from confined market, insignificant presence in the mobile market, lack of self-branded PCs and mobiles. Diversification, acquisitions, digitization, etc. create new channels for revenue source and enormous growth opportunity for Intel. For a whopping 25 years, Intel had been the world's largest semiconductor company until Samsung dethroned Intel and became the world's biggest chipmaker since 2017. Certainly, the Information & Technology industry is relentless and highly competitive. Intel faces huge threats from competitors such as Advanced Micro Devices, Inc. (AMD), NVIDIA Corporation (NVIDIA), and new entrants providing customized solutions, cloud service providers and others.
The SWOT analysis for Intel is presented below in a matrix:
| 1. First Mover Advantage 2. Monopoly and strong competitive presence in the microprocessor industry. 3. Economies of scale. 4. Strong Brand Loyalty | 1. Unable to tap the market of smartphones & tablets. 2. Dependent on large revenue from a single segment. 3. Higher retail prices as compared to competitors. |
| 1. The rise of Internet of Things. 2. Progression towards artificial intelligence. 3.Rise and rise of Big Data | 1. Increase in competition in both microprocessors and semiconductor industry: 2. Volatile nature of Microprocessors market: 3. High cost of material: 4. Product Specialisation remains a big threat |
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Detailed SWOT Analysis of Intel
Strength
1. First Mover Advantage: Intel is the first in the semiconductor industry and is the first to manufacture the X86 series of microprocessors. Robert Noyce and Gordon Moore founded Intel in July of 1968 while its major competitor AMD was not founded by Jerry Sanders and seven others till as late as May 1st, 1969. Upon launch, the users of these two processors got separated. Corporate users, SME's, schools, and universities chose the Intel processor for its superiority on applications while gamers and people on low budgets opted for AMD because of the cost advantage.
2. Monopoly and Strong competitive presence in microprocessors industry: Being the largest player in the market it creates a huge entry barrier for new competitors. Intel enjoys what Warren Buffet coined as an “Economic Moat”.
3. Economies of Scale: The cost of manufacturing an additional chip decreases considerably once a technology has been developed and the company enjoys economies of scale. Also, the price of the building components of the chip decrease thus leading to profits. Intel has a huge advantage in terms of manufacturing capabilities all around the world which is a barrier to the entry of new competition.
4. Strong brand loyalty: According to brand finance report of 2016, Intel was at 40th rank among word top brands and had acquired 7th position when it came to tech companies. According to fortune, it ranks among 46th position for most admired companies. Intel has always established itself as “brains” of the computer and always stayed away from the obvious positioning as a commodity.
Weakness
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Opportunity
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Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
1. The SWOT and PESTLE analysis report offers a quick glimpse into the internal and external factors formerly in a matrix format, followed by a detailed analysis
2. The SWOT analysis of Intel corporation provides a comprehensive analysis of the company's prevalent internal strengths and weaknesses, external opportunities and threats.
3. Comprehend the role of technology and Intel’s core competencies in shaping the Company’s business and presenting the company with a competitive advantage over its competitors
4. The PESTLE/ PESTEL/ STEEPL analysis for an insightful study into the external factors viz, political, economic, social, technological, legal and environmental and highlighting their impression on the IT and Semiconductor industry and specifically on Intel Corporation.
5. Renders holistic information about Intel’s mergers and acquisitions, strategic partnerships and alliances, capital raising, market value, market segmentation and the synergies that were achieved with them.
6. Penetrations into Intel’s business diversification, extracting its key business segments and elaborate upon its business case study
7. Cognizance of current trends and driving forces of the Information technology sector and Semiconductor industry and its influences on Intel's business and market strategy.
8. A comprehensive company analysis to gain knowledge about company information, company profile, business model, business current and future plans.
9. Understanding of Intel’s USP or unique selling proposition, mission statement, and vision statement
10. Synopsis of Intel's business model, business case study along with a peek into the company’s key performance indicators, value proposition, and success factors.
References used in Intel Analysis Report
1. Intel Annual Report 2019 - https://s21.q4cdn.com/600692695/files/doc_financials/2019/2019-Annual-Report.pdf
2. Intel Annual Report 2018 - https://s21.q4cdn.com/600692695/files/doc_financials/2018/Annual/Intel-2018-Annual-Report_INTC.pdf
3. Intel Company Profile - https://in.reuters.com/finance/stocks/company-profile/INTC.O
4. Intel Company Website - https://www.intel.in/content/www/in/en/homepage.html
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Intel SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2020). Intel SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/intel/ [Accessed 24 Nov, 2020].
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Intel SWOT and PESTLE analysis has been conducted by Sankalp Chaudhary and reviewed by senior analysts from Barakaat Consulting.
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