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Inter Continental Hotels Group (IHG) SWOT & PESTLE Analysis

ID : 52227053| Feb 2022| 15 pages

COMPANY PROFILE -Inter Continental Hotels Group (IHG)

Business Sector :Hotels & Hospitality

Operating Geography :United Kingdom, Global

About Inter Continental Hotels Group (IHG) :

InterContinental Hotels Group (IHG) Plc or IHG Hotels & Resorts is a multinational British hospitality company established in 1946 by Juan Trippe. It is headquartered in Denham, Buckinghamshire, England. The company’s brands are divided into 4 groups: Luxury & Lifestyle, Premium, Essentials, and Suites, and in total it has 16 brands under these collections. As of 2021, it has 6,031 open hotels, 1,791 pipeline hotels, 889,164 open rooms, and 270,274 pipeline rooms globally. With over 350,000 employees working across all its brands, the company provides its service in more than 100 countries. The company operates as a franchisor, a manager, and on an owned and leased bases. Some of its major brands include Six Senses, Regent, Kimpton, Vignette, Indigo, etc. In 2020, IHG ranked second for the Best Business Hotel Brand in Europe, and Middle East and Africa at the Business Traveller Asia Pacific awards. In January 2022, IHG announced that it is partnering with Siam Sindhorn Co., Limited to open the first Vignette Collection hotel in Bangkok.
IHG’s unique selling proposition or USP lies in being one of the world’s leading hotel companies with a diverse portfolio of differentiated brands. IHG’s purpose is, “True Hospitality for Good”, and its ambition is, “to deliver industry-leading net rooms growth.”

Inter Continental Hotels Group (IHG) Revenue :


$2,394 million – FY ending 31st December 2020
$4,627 million – FY ending 31st December 2019

Ownership / Major shareholders :


As of December 2021, the ownership distribution for the top 5 shareholders of IHG are as follows:
1) Fidelity Management & Research Co (1.17%)
2) Goldman Sachs Asset Management LP (0.23%)
3) FIAM LLC (0.22%)
4) Parametric Portfolio Associates (0.21%)
5) CIBC Private Wealth Advisors, Inc. (0.15%)

Competitive Analysis of Inter Continental Hotels Group (IHG)

SWOT
PESTLE
The SWOT/ TOWS analysis for Inter Continental Hotels Group (IHG) is presented below:
Strengths
Weaknesses
1. Asset light business model
2. Wide geographical presence with focus on priority markets
3. Customer experience & relationship focus
4. Occasion wise brand portfolio
5. Strong digital outlook and implementation
6. Strategic partnership to expand its brand portfolio
1. No economic hotel brand
2. Slipped to 3rd position worldwide
Opportunities
Threats
1. Fragmented branded hotel market
2. Increased international tourist travel
3. Technology facilitated bookings
1. Sharing Economy in Hotel Industry
2. Unprecedented events leading to market instability
3. Increased dependencies on Intermediaries
4. Impact of Covid-19 on the hotel industry
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Inter Continental Hotels Group (IHG)

 

Strength

1. Asset light business model: One of the key strengths of InterContinental Hotels Group is the asset light business model. The Company is implementing this by adopting predominantly franchise model in US, managed model in AMEA and reducing owned hotels to 8 globally. In this way it is becoming asset free, cash generative and is returning the surplus cash to shareholders post strategic investments. As of 2020, it has returned £13.6 billion of funds to shareholders.

2. Wide Geographical Presence with Focus on Priority Markets: The group has presence in 100 countries with 886,036 rooms, as of December 2020. It has 87% of total open rooms and 89% of pipeline rooms in priority markets of US, Middle East, Germany, UK, Canada, Greater China, India, Russia and CIS, Mexico and Indonesia. It has an established and strong presence in the emerging economies where spend on travel and hotel is increasing. The lifestyle brand Kimpton Hotels & Restaurants has been made global and strategically positioned as an upper middle-class lifestyle brand.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Belmond Ltd.
  • Boyd Gaming Corporation
  • Caesars Entertainment Corporation
  • Century Casinos, Inc.
  • Choice Hotels International, Inc.
  • Civeo Corporation
  • Eldorado Resorts, Inc.
  • Extended Stay America, Inc.
  • Full House Resorts, Inc.
  • GreenTree Hospitality Group Ltd.
  • Hilton Grand Vacations Inc.

Major Brands :

  • Regent
  • Intercontinental hotels and Resorts
  • Kimpton
  • Hotel INDIGO
  • Even Hotels
  • Hualuxe
  • Crowne Plaza
  • Voco
  • Holiday Inn Express
  • Holiday Inn Club Vacations
  • Holiday Inn Resort
  • Holiday Inn
  • Avid
  • Staybridge Suites
  • Candlewood Suites
  • IHG Rewards Club

Key Business Segments / Diversification :

Inter Continental Hotels Group (IHG)
Hospitality – hotels Holiday packages - resorts

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Six Senses Hotels Resorts SpasHospitality Group2019 AcquisitionThis acquisition will help IHG to reach a group of affluent guests and will allow the company to enter some well renowned destination.
Starwood Capital Group (under the Principal Hotels and De Vere brands.)Hospitality Group2018AcquisitionThe deal was worth US$ 1.1 billion. The hotels will convert to brands under the IHG umbrella, reportedly either its luxury InterContinental flag, its upper-upscale Kimpton Hotels or a new upscale conversion brand that is still under wraps. The deal should help spur expansion of the Kimpton brand in Europe, where currently there is only one hotel, in Amsterdam.
Regent Hotels and ResortsInternational luxury hospitality 2018AcquisitionThe deal is worth US$ 39 million wherein IHG bought 51% stake in Regent Hotels and Resorts. IHG will bring Regent within its own luxury hotel brand portfolio, with the aim of growing it from six hotels today to over 40 in key global gateway cities and resorts over the long term.
Toledo InternationalReal Estate2018AcquisitionLed to signing of a new property in Singapore: Holiday Inn Express Singapore Serangoon
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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References used in Inter Continental Hotels Group (IHG) SWOT & PESTLE Analysis Report

1. IHG Annual Report 2020 - https://www.ihgplc.com/-/media/ihg/annualreports/2020report/pdf/ar-report-2020/ihg_2020ar.pdf?la=en&hash=A5C4404446E2401FA5FBF7031A785904

2. IHG Annual Report 2019 - https://www.ihgplc.com/-/media/E9C5E3890A614CB9B8BDA2F2C851784F.ashx

3. IHG Annual Report 2018 - https://www.ihgplc.com/-/media/50F593528E2E447A86FDA7ED4D3DF3E2.ashx

4. IHG Investor Presentation: https://www.ihgplc.com/-/media/ihg/files/results/2020/h1-2020/presentation-to-investors.pdf

5. InterContinental Hotels sees boost in revenue as European markets recover from terrorist attacks: https://www.independent.co.uk/news/business/news/intercontinental-hotels-european-markets-terror-attacks-crown-plaza-holiday-inn-a8010571.html

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SWOT & PESTLE.com (2022). Inter Continental Hotels Group (IHG) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/inter-continental-hotels-group-ihg/ [Accessed 02 Jul, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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