Interpublic Group of Companies Inc. SWOT and PESTLE Analysis

Strength

1. It is a fortune 500 company with global presence receiving many awards: Interpublic Group of companies is a global conglomerate in the advertising industry with 100+ brands around the world. IPG is one of the world’s premier global advertising and marketing services companies and is a Fortune 500 company as well. With approximately 50,200 employees and operations in all major world markets, IPG’s companies specialize in consumer advertising, communications planning, digital marketing, media buying, public relations as well as specialized communications disciplines and data management. The company’s agencies create customized marketing solutions for clients that range in scale from large global marketers to regional and local clients and the work produced for clients is specific to their unique needs. IPG’s solutions vary from project-based activity involving one agency to long-term, fully integrated campaigns created by multiple IPG agencies working together. With operations in over 100 countries, the company operates in a single region or deliver global integrated programs. IPG has been the recipient of several awards in recognition of its high-quality services by notable organizations. IPG is on the Forbes magazine list of “America’s Most Promising Companies” and on the Inc 5000 list for six years (2012-2018). The conglomerate also received rank 7 in the Inc Hire Power Awards in 2012, the Intel Innovation Award,2017 Pacesetter Award in 2016 ad 2017 among other awards. It was also named Holding Company of the Year by New York Festivals. IPG has also diversified its business from advertising & marketing to health, laser photonic and other businesses as well.

2. The group has about 100 brands under it providing a diverse portfolio and strong acquisition strategy: Interpublic is parent to some of the world’s best-known and most innovative communications specialists. IPG has three global networks: McCann World group, Foote, Cone & Belding ("FCB") and Mullen Lowe Group, which provide integrated, large-scale advertising and marketing solutions for clients. The company’s Media, Data and Technology offerings are comprised of Mediabrands' global media services, Acxiom's data and technology capabilities, Kinesso's data-driven marketing solutions, and Matterkind, an innovative media investment offering. The conglomerate also has a wide range of best-in-class global specialized communications assets as well as premier domestic integrated and global digital agencies that are industry leaders. IPG’s brand portfolio consists of companies such as afg&, Big Family Table, Black Glass, Brand Experience Design Group, bpn, Carmichael Lynch, Campbell Ewald, Casanova, Chase Design, Craft, Center for Marketing Intelligence, Chute Gerdeman and the recently acquired Acxiom, among other brands. IPG’s subsidiary companies are spanned across countries and continents, allowing it strategic entry into new markets such as Americas, Europe and Asia. The company has a strong acquisitions strategy which is reflected in the wide range of companies it has on board with it. In addition, IPG consistently review opportunities within the Company to enhance its operations through acquisitions and strategic alliances and internal programs that encourage intra-company collaboration. It also develops relationships with technology and emerging media companies that are building leading-edge marketing tools that complement its agencies' skill sets and capabilities.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

1. Cloud technology and AI are being integrated into advertising: The advertising industry is experiencing technological disruptions with the use of cloud technology and AI. The trend of “Cloud Advertising” is rising, which essentially supports the selection, transaction and delivery of ad-related data and advertising. The content and prices are determined by end-users usually through an auction mechanism matching bidders with ad impression as and when they are available. Cloud technology provides easy access to customer data, provides powerful analytics and improved nights for creativity and drives inbound marketing through social reach. AI is also being utilized and integrated by Ad agencies to script advertisements and create advertisements as well. There are already dozens of agencies using AI in advertising today, with brands using the technology to intelligently identify and segment audiences, build advertisement creatives, improve performance, test variations and optimize spend—automatically and at scale. IPG continues to enhance the technology layer within its offerings and building tech-enabled marketing solutions, informed by a holistic understanding of audiences. This will allow IPG to deliver personalized user experiences and more accountable marketing for brands and ensuring that clients’ businesses thrive in the digital economy.

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Legal

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Environmental

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