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Interpublic Group of Companies Inc. SWOT & PESTLE Analysis

ID : 521247853| Jun 2022| 21 pages

COMPANY PROFILE -Interpublic Group of Companies Inc.

Business Sector :Advertising, Public Relations

Operating Geography :United States, North America, Global

About Interpublic Group of Companies Inc. :

Interpublic Group of Companies Inc. (IPG) is a publicly-traded advertising firm headquartered in New York, United States. In October 1930, H.K. McCann Co. (established in 1911) and Erickson Co. (formed in 1902) amalgamated to form IPG as McCann-Erickson in New York City. Advertising, independent media purchasing, direct marketing, healthcare communications, interactive consultancy services, marketing research, promotions, experiential and sports marketing, and public relations are some of the areas in which the company operates globally. It is divided into two sections: Integrated Agency Networks (IAN) and Constituency Management Group (CMG) (CMG). The IAN fraction contains advertising and media services, as well as a wide range of global communications and marketing services. The CMG industry includes events and public relations, as well as sports and entertainment marketing, corporate and brand identity, and strategic marketing counsel. On April 20, 2022, Interpublic Group announced that it had purchased a stake in The Famous Group, a Los Angeles-based award-winning fan experience technology company.

Interpublic Group of Companies, Inc.'s USP lies in its being the global leader in modern marketing solutions and has a strong global distribution network. The vision statement of IPG reads, "Diversity is also transforming consumers. For us to compete effectively, our workforce has to reflect the world's changing demographics and more important, its changing marketplace".

Interpublic Group of Companies Inc. Revenue :


US$ 10,240 million - FY ending 31st December 2021
US$ 9,061 million - FY ending 31st December 2020

Competitive Analysis of Interpublic Group of Companies Inc.

SWOT
PESTLE
The SWOT analysis for The Interpublic Group of Companies is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. It is a Fortune 500 company with global presence receiving many awards
2. The group has about 100 brands under it providing a diverse portfolio and strong acquisition strategy
3. The group is focusing on digital capabilities and data-fueled offerings
4. IPG has now branched into the health industry
1. The company is involved in various legal proceedings
2. Decreasing liquidity ratio in last 3 quarters
3. Rise in debt in last three years with the acquisition of Acxiom
4. Events and sports marketing was a source of negative growth for the company

Opportunities
Threats
1. Digital and social media advertising is the new avenue for marketing
2. Mobile advertising witnessing exponential growth
3. Continue strategic acquisitions of companies to expand geographical footprints
1. Marketing spending by clients decreased during pandemic
2. Marketing, Advertising and PR is an extremely competitive industry
3. There is stiff competition for ad talent in the industry
4. IPG’s business is seasonal in nature
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Interpublic Group of Companies Inc.

Strength

1. It is a fortune 500 company with global presence receiving many awards: Interpublic Group of companies is a global conglomerate in the advertising industry with 100+ brands around the world. IPG is one of the world’s premier global advertising and marketing services companies and is a Fortune 500 company as well. With approximately 50,200 employees and operations in all major world markets, IPG’s companies specialize in consumer advertising, communications planning, digital marketing, media buying, public relations as well as specialized communications disciplines and data management. The company’s agencies create customized marketing solutions for clients that range in scale from large global marketers to regional and local clients and the work produced for clients is specific to their unique needs. IPG’s solutions vary from project-based activity involving one agency to long-term, fully integrated campaigns created by multiple IPG agencies working together. With operations in over 100 countries, the company operates in a single region or deliver global integrated programs. IPG has been the recipient of several awards in recognition of its high-quality services by notable organizations. IPG is on the Forbes magazine list of “America’s Most Promising Companies” and on the Inc 5000 list for six years (2012-2018). The conglomerate also received rank 7 in the Inc Hire Power Awards in 2012, the Intel Innovation Award,2017 Pacesetter Award in 2016 ad 2017 among other awards. It was also named Holding Company of the Year by New York Festivals. IPG has also diversified its business from advertising & marketing to health, laser photonic and other businesses as well.

2. The group has about 100 brands under it providing a diverse portfolio and strong acquisition strategy: Interpublic is parent to some of the world’s best-known and most innovative communications specialists. IPG has three global networks: McCann World group, Foote, Cone & Belding ("FCB") and Mullen Lowe Group, which provide integrated, large-scale advertising and marketing solutions for clients. The company’s Media, Data and Technology offerings are comprised of Mediabrands' global media services, Acxiom's data and technology capabilities, Kinesso's data-driven marketing solutions, and Matterkind, an innovative media investment offering. The conglomerate also has a wide range of best-in-class global specialized communications assets as well as premier domestic integrated and global digital agencies that are industry leaders. IPG’s brand portfolio consists of companies such as afg&, Big Family Table, Black Glass, Brand Experience Design Group, bpn, Carmichael Lynch, Campbell Ewald, Casanova, Chase Design, Craft, Center for Marketing Intelligence, Chute Gerdeman and the recently acquired Acxiom, among other brands. IPG’s subsidiary companies are spanned across countries and continents, allowing it strategic entry into new markets such as Americas, Europe and Asia. The company has a strong acquisitions strategy which is reflected in the wide range of companies it has on board with it. In addition, IPG consistently review opportunities within the Company to enhance its operations through acquisitions and strategic alliances and internal programs that encourage intra-company collaboration. It also develops relationships with technology and emerging media companies that are building leading-edge marketing tools that complement its agencies' skill sets and capabilities.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Weber Shandwick
  • McCann
  • R/GA
  • Golin
  • Media hub
  • The Martin Agency
  • Universal McCann
  • Mullen Lowe U.S.
  • Deutsch
  • Acxiom
  • Octagon
  • MRM//McCann
  • HG Group LLC
  • Campbell Ewald
  • Hill Holliday
  • Huge
  • IPG DXTRA group
  • Future Brand
  • Mullen Lowe Lintas Group
  • Rogers & Cowan
  • Jack Morton Worldwide
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Interpublic Group of Companies Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://investors.interpublic.com/static-files/fe06e837-8a29-4c04-bf64-5db714ac0006
2. IPG follows ad network rivals with return to growth as clients boost spend - https://www.thedrum.com/news/2021/04/28/ipg-follows-ad-network-rivals-with-return-growth-clients-boost-spend
3. Better together: McCann and FCB health chiefs talk strategy and strengths in creating IPG Health - https://www.fiercepharma.com/marketing/better-together-mccann-and-fcb-health-chiefs-talk-strategy-and-strengths-creating-ipg
4. The Brexit ad break: Impact on advertising industry - https://brandequity.economictimes.indiatimes.com/news/advertising/the-brexit-ad-break-impact-on-advertising-industry/71807299
5. Cloud Advertising - https://www.gartner.com/en/information-technology/glossary/cloud-advertising#:~:text=Cloud%20advertising%20are%20cloud%2Dbased,impressions%20as%20they%20become%20available.
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Interpublic Group of Companies Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/interpublic-group-of-companies/ [Accessed 30 Jun, 2022].

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Interpublic Group of Companies Inc. SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.

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