COMPANY PROFILE -iQIYI
Business Sector :Media
Operating Geography :People’s Republic of China, Asia, Global
About iQIYI :
iQIYI is a Chinese online streaming platform that offers a variety of video content, including licensed television shows, movies, original content, and live broadcasting. The company is based in Beijing, China, and was founded in 2010 by Chinese technology giant Baidu. iQIYI's business model is based on a combination of subscription-based and advertising-based revenue streams. Users can choose to pay for access to premium content, or they can view content for free with advertisements. The platform also offers paid memberships that provide additional perks, such as early access to new content and ad-free viewing. In addition to streaming video content, iQIYI has also ventured into other areas, such as online literature and virtual reality. The company has partnerships with major studios in China and around the world to provide a diverse range of content to its users. iQIYI has faced some challenges in recent years, including increased competition in the Chinese online streaming market and regulatory pressures from the Chinese government. However, the company has millions of users and a strong presence in the Chinese entertainment industry. As of early 2023, the company employed around 5,000 people.
The USP of iQIYI is that it is one of the leading online streaming platforms in China. iQIYI’s mission statement reads, “Make Dreams Inspired and Joy at Your Fingertips”. Its vision is ‘To Be a Great Tech-based Entertainment Company.’
iQIYI Revenue :
CNY 28,997,548 - FY ending 31st December 2022 (y-o-y fall 5.09%)
CNY 30,554,359 - FY ending 31st December 2021
Competitive Analysis of iQIYI
The SWOT analysis for iQIYI Inc. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Market leading entertainment company in China with advanced AI functioning.
2. iQIYI boasts of its diversified monetization model and production of blockbuster content.
3. Revenue through membership services continues to rise on a quarterly basis in lieu of premium content being launched.
4. Operating income margin has been consistently expanding since past five quarters reported, previously up from net loss incurred. | 1. iQIYI has incurred losses and might as well in the future.
2. Baidu’s controlling ownership of 53% of iQIYI proves to be a threat
3. Licensing and other operational costs are huge in the entertainment industry
|
| Opportunities | Threats |
1. Strategic mergers with short form video companies can raise revenue without producing additional content.
2. Focusing on original content production strategy can help iQIYI sustain its growth
3. Well diversified content across various languages facilitated by rise in demand for Korean and Chinese languages content. | 1. Leading Competitor Netflix has huge markets globally and continues to broaden its subscriber base.
2. Declining revenues from advertising services in alongside the grim position of the advertisement industry
3. High production cost of self-made content
4. Competition from short-video players |
iQIYI SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of iQIYI
Strength
1. iQIYI boasts of its diversified monetization model and production of blockbuster content: iQIYI is a leading online entertainment video services provider in China. The latest propaganda hit of China “The Knockout” has pulled out iQIYI from recurring losses since past few quarters. As the company is based in the entertainment industry, it is practical to look at the quarterly trends of the company rather than annual because of the uncertainty of the industry. iQIYI boasts of 50 in-house studios spearheading their original content production. The company is also home to many blockbusters shows titled The Lost Tomb, The Thunder, Love Between Fairy and Devil, Wild Bloom. The diversified monetization model is one of its kind. iQIYI derives its revenue through membership services, online advertising services and a suite of other monetization methods. With a wide and effective user base, as well as innovative and successful advertising solutions, iQIYI has led the way in China in the large-scale paid content subscription industry. In the fourth quarter of 2022, there were more than 10 million additional subscribers to iQIYI.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for iQIYI Inc. is presented below in a table followed by the detailed analysis report:
| Political | Economic |
| 1. China’s white paper revolution is causing political instability in China. | 1. Amid inflation and rising cost of living, people are rethinking online subscriptions. |
| Social | Technological |
1. Increased crackdown on Chinese celebrities and celebrity scandals can hamper iQIYI revenue and reputation.
2. Households in lower-tier cities are more willing to spend on entertainment
| 1. iQIYI has entered into an agreement with Baidu to enable AI based content experience on its own platform.
2. All immersive entertainment is the way to go forward.
|
| Legal | Environmental |
1. The Personal Information Protection Law makes iQIYI business subject to complexities
2. Stringent government regulations regarding video content
3. iQIYI has been subjected to legalities as recent as being the screen mirroring issue.
| 1. Focus on optimising operations via green technology to reduce carbon footprint. |
iQIYI SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of iQIYI
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. Amid inflation and rising cost of living, people are rethinking online subscriptions: Inflation is ever rising and has a significant impact on the subscription streaming businesses globally. Consumers want to pay as little as possible for streaming videos and movies as subscriptions add to the already high living costs. Thus, increasing subscription fees is not a feasible solution either for the consumers or for the businesses to raise revenue. With increasing fees, consumers tend to rethink their subscriptions. A recent study, OTT is for Everyone figured out that many viewers (67%) prefer to watch free, ad-supported content. In comparison, only 23% prefer to pay for an ad-free experience. Bundling can prove to be cost effective for both the parties but another issue rises regarding diversity and options that the consumers demand. Consumers want to have value for their fees being paid. Platforms need to come up with feasible ideas to not lose out on their subscribers and tap potential market share by introducing credit point options with which a little amount of the fees can be reimbursed. More such ways can be developed which keep the consumers feel that they have value for their money and the companies do not incur extra operational costs.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- iQIYI Motion Pictures
- Chengdu Skymoons Technology Co., Ltd.
- Beijing iQIYI New Media Science and Technology Co., Ltd.
- Skymoons Inc.
- Beijing QIYI Century Science & Technology Co., Ltd
- PPStream, Inc.
- Shanghai iQIYI Culture Media Co., Ltd
iQIYI SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| iQIYI Segmentation, Targeting and Positioning (STP) Analysis |
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| iQIYI Ansoff Matrix Analysis |
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References used in iQIYI SWOT & PESTLE Analysis Report
1. iQIYI Continues to Support Revenue Sharing Model with Revenue for Shining for One Thing Reaching RMB 100 Million - https://www.prnewswire.com/news-releases/iqiyi-continues-to-support-revenue-sharing-model-with-revenue-for-shining-for-one-thing-reaching-rmb-100-million-301626920.html
2. China’s iQiyi Bets Big on Artificial Intelligence to Help Pandemic-Hit Production Sector - https://variety.com/2022/digital/asia/iqiyi-artifical-intelligence-ai-production-1235453756/
3. Why are protesters in China holding white pieces of paper as an act of defiance? - https://indianexpress.com/article/explained/explained-global/protestors-in-china-white-pieces-of-paper-an-act-of-defiance-8299820/
4. Why Beijing’s crackdown on the Chinese entertainment industry matters to global brands - https://daxueconsulting.com/crackdown-chinese-entertainment-industry/
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iQIYI SWOT and PESTLE analysis has been conducted by by Rashim Verma and reviewed by senior analysts from Barakaat Consulting.
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