Japan Display Inc. (JDI) SWOT & PESTLE Analysis
COMPANY PROFILE -JDI
Business Sector :Display Manufacturing
Operating Geography :Japan, Asia, Global
About JDI :
Founded in 2011, JDI integrates the small and medium-sized display divisions of Sony, Toshiba, Hitachi, and Panasonic, and was once the world ’s largest manufacturer of small and medium-sized displays. By fully capitalizing on its advanced technological capabilities to address needs and resolve issues in rapidly changing markets, development capabilities to innovate and create new markets, production knowhow, and other management resources, JDI aims to fulfill its purpose while evolving as an enterprise indispensable for people worldwide.JDI’s vision as per its Annual report is “We shape our future with every movement we make. We create multisensory realities that transform into extraordinary moments you can see, hear, touch, smell, and taste.”
JDI Revenue :
Yen 636,661 million – FY ending 31st Mar 2019
Yen 717,522 million – FY ending 31st Mar 2018
Competitive Analysis of JDI
| 1. Established player in display and user interface market 2. Strong performance in automotive display segment 3. Application of innovative technologies creating world class displays 4. Display Application of the Year Award - 2019 | 1. Consecutive losses over the last few years 2. Decrease in sales due to slowdown in the smartphone market |
| 1. Demand for medium panels to boom in automotive segment 2. Growth in volume, size, and functionality of automotive display systems | 1. Economic slowdown and trade war impacting performance 2. Intense industry competitiveness and rapid technological changes |
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Detailed SWOT Analysis of JDI
Strength
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Weakness
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Opportunity
1. Demand for medium panels to boom in automotive segment: Medium-small sized panels manufactured mainly for smartphones and watches have seen an increase in demand in recent times. This is partly due to the quick growth of the automotive market which is making extensive use of the touch technology through AMOLED or flexible panel displays. Forecasts made within the industry presume that this trend will see a continuation in 2020 and lead to the high demand for technology like flexible, free shape laser cutting, fingerprint on display and Sound on Panel. The demand for these can be utilized by JDI who can use this opportunity to develop products along these lines and facilitate growth.
2. Growth in volume, size, and functionality of automotive display systems: The growth of the company is dependent upon an increase in content and consumer preference as opposed to a mere increase in units manufactured. The automotive production for the company is going to be stepped up with around 160 million units of Center Stack, Instrument Cluster, and Head-Up Displays being manufactured every year. However, as the average size of displays in Center Stack Displays is increasing with it going from 6.8 inches in 2016 to a forecast 7.7 inches by 2023, it is expected to assist in the growth of the company. This trend has been initiated due to the larger entry level displays in the 7.x – 8.x-inch range and growth in 12.3-inch systems in new segments. Center Stack Displays are also expected to include capacitive touchscreens from 2023, making their utility similar to smartphones. Also, with car manufacturers now using either only displays or displays along with analog components it is expected that the demand for Instrument Cluster Displays will go up significantly. Their size is even expected to go from 4.4 inches in 2016 to 5.8 inches by 2023. These trends can be utilized by JDI to boost growth.
Threat
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Key Business Segments / Diversification :
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SWOT & PESTLE.com (2020). Japan Display Inc. (JDI) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/japan-display-inc-jdi/ [Accessed 06 Apr, 2020].
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JDI SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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