Japan Display Inc. (JDI) SWOT & PESTLE Analysis

ID : 52640053| May 2021

COMPANY PROFILE -JDI

Business Sector :Display Manufacturing

Operating Geography :Japan, Asia, Global

About JDI :

Japan Display Inc., is a Japan-based display technology company, headquartered in Minato City, Tokyo, Japan. Often known as JDI, the company was formed by the merger of the small and medium-sized liquid crystal display businesses of Sony, Toshiba and Hitachi on August 31, 2011. JDI develop, design, manufacture and sell and deliver displays to the global market. The company has its base in major cities in Asia, Europe and North America. In October 2019, JDI started producing OLED displays for Apple’s smartwatch and is one of the major display suppliers to Apple’s iPhone since 2014. As of 2020, under the research and production of JDI, three types of displays, LCD, OLED and microLED operations are ongoing under it. JDI aims to fulfill its purpose while evolving as an enterprise indispensable for people worldwide. As of March 31, 2021, the company has employed 8,424 people.
JDI’s unique selling proposition lies in being the leading manufacturer of LEDs in the world. JDI’s vision as per its Annual report is “We shape our future with every movement we make. We create multisensory realities that transform into extraordinary moments you can see, hear, touch, smell, and taste.”

JDI Revenue :

Yen 636,661 million – FY ending 31st Mar 2019
Yen 717,522 million – FY ending 31st Mar 2018

Competitive Analysis of JDI

SWOT

PESTLE

The SWOT analysis of JDI is presented below:

Strengths	Weaknesses
1. Established player in display and user interface market 2. Strong performance in automotive display segment 3. Application of innovative technologies creating world class displays 4. Display Application of the Year Award - 2019	1. Consecutive losses over the last few years 2. Decrease in sales due to slowdown in the smartphone market
Opportunities	Threats
1. Demand for medium panels to boom in automotive segment 2. Growth in volume, size, and functionality of automotive display systems	1. Economic slowdown and trade war impacting performance 2. Intense industry competitiveness and rapid technological changes

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Detailed SWOT Analysis of JDI

Strength

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Weakness

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Opportunity

1. Demand for medium panels to boom in automotive segment: Medium-small sized panels manufactured mainly for smartphones and watches have seen an increase in demand in recent times. This is partly due to the quick growth of the automotive market which is making extensive use of the touch technology through AMOLED or flexible panel displays. Forecasts made within the industry presume that this trend will see a continuation in 2020 and lead to the high demand for technology like flexible, free shape laser cutting, fingerprint on display and Sound on Panel. The demand for these can be utilized by JDI who can use this opportunity to develop products along these lines and facilitate growth.

2. Growth in volume, size, and functionality of automotive display systems: The growth of the company is dependent upon an increase in content and consumer preference as opposed to a mere increase in units manufactured. The automotive production for the company is going to be stepped up with around 160 million units of Center Stack, Instrument Cluster, and Head-Up Displays being manufactured every year. However, as the average size of displays in Center Stack Displays is increasing with it going from 6.8 inches in 2016 to a forecast 7.7 inches by 2023, it is expected to assist in the growth of the company. This trend has been initiated due to the larger entry level displays in the 7.x – 8.x-inch range and growth in 12.3-inch systems in new segments. Center Stack Displays are also expected to include capacitive touchscreens from 2023, making their utility similar to smartphones. Also, with car manufacturers now using either only displays or displays along with analog components it is expected that the demand for Instrument Cluster Displays will go up significantly. Their size is even expected to go from 4.4 inches in 2016 to 5.8 inches by 2023. These trends can be utilized by JDI to boost growth.