COMPANY PROFILE -JCDecaux Group
Business Sector :Mass Media Advertising
Operating Geography :France, Europe, Global
About JCDecaux Group :
JCDecaux Group is an international corporation based in Neuilly-sur-Seine, France, that specialises in bus stop advertising, billboards, public bicycle rental, and street furniture. Jean-Claude Decaux established the business in Lyon, France, in 1964. It has grown rapidly over the years, mainly through purchases of smaller advertising firms in many nations. JCDecaux creates, installs, and maintains a variety of free or low-cost services for cities, residents, and visitors, such as bus shelters, self-service bicycle schemes, passenger information panels, and mobile charging stations. These services are funded by adverts placed in high-traffic areas, giving brands maximum exposure. The company has a contract to manage retail malls in various countries and has franchises in more than 300 subways, trains, trolleys, and bus stations, as well as 150 airports. The company has operations in more than 75 countries on five continents. JCDecaux generates 77.9% of its annual income from outside the United States. JCDecaux, a partner of Justdiggit and a non-profit organisation dedicated to regreening Africa, provided free digital screens and posting displays in 13 African and 7 European nations in June, 2021.
JCDecaux's unique selling point, or USP, is that it is the world's largest outdoor advertising company, with over 960,000 advertising panels in over 80 countries. The mission statement of the JCDecaux reads, "JCDecaux wants to improve the outdoor experience and make cities more attractive, intelligent, responsible and more connected and engaging".
JCDecaux Group Revenue :
Euro 2,100 million - FY ending 31st December 2020 (y-o-y growth -39.79%)
Euro 3,488 million - FY ending 31st December 2019
Competitive Analysis of JCDecaux Group
The SWOT analysis for JCDecaux Group is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Leader in advertising market across 80 countries
2. Overall performance is higher than the average of the media sector
3. Diverse portfolio of advertising solutions
4. The street furniture series is highly successful and is attracting major brands | 1. Weak financial performance
2. Exposed to liquidity and interest rate fluctuation risks |
| Opportunities | Threats |
1. Exponential rise in demand for outdoor digital advertising
2. Spending on online Out of home (OOH) advertising is growing
3. Beijing winter Olympics 2022 create opportunity for advertising in China | 1. Disruption in transportation can affect revenues
2. Digital billboards face cyber security issues and hacking threats
3. New regulations focus on reducing advertising assets in cities
4. Advertising model highly susceptible to economic fluctuations |
JCDecaux Group SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of JCDecaux Group
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Exponential rise in demand for digital outdoor advertising: Increasing media consumption led by OTT platforms and retail sector, has led to the implementation of several social and digital advertising strategies. A resultant increase in demand was witnessed in digital outdoor advertising solutions. It includes out-of-home advertising, digital billboard advertising, screens setup that can provide high resolution images, etc. Many retail brands are using effective marketing tools with storytelling, creative and data driven ads. For instance, ice cream brands often advertise their products on digital billboards placed around bus stops, pedestrian walks, and in malls. Some advertisers are exploring options of providing ads on smaller screen in busy public places. Digital technology is facilitating advertisers to utilize 4k quality advertising screens. These can hold user’s attention for longer duration. Outdoor advertising at airports has steadily increased. 27% of the total revenue share in 2019 from all outdoor advertising rose from outdoor advertising at airports.
2. Spending on online Out of home (OOH) advertising is growing: Digital out of home advertising is expected to increase by 19.2% towards the tail end of fiscal 2021. Spending on the same is expected to reach $3.84 billion by 2023. The major business to business customers for OOH is 3fe-commerce and digital content providers. The contextual, story based, and curated to local trends advertisement are able to create several engagements with their audiences. According to a study conducted by PJ Solomon, 67% customers recall ads from OOH, which is the highest in advertising industry. Netflix has doubled its spending on OOH advertising in 2019. It acquired multiple billboards in the US Hollywood region, and invested $300 million in regency outdoor advertising in 2018. Amazon has started using OOH advertising to promote its music content and advertise its Echo devices. In 2019 it spent $721 million on OOH advertising. This form of advertising continues to grow, and more companies are tapping the value created by it. Thus, OOH advertising companies are bound to witness a dramatic increase in demand.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for JCDecaux Group is presented below in a table followed by the detailed analysis report.
| Political | Economical |
| 1. European countries updated rules for political billboard ads | 1. Surge in US economic growth post mass vaccination could help businesses thrive |
| Social | Technological |
1. Social media-based advertising continues to rise
2. Consumers are highly influenced by Digital billboard ads | 1. Digital Billboard allows integration of Artficial Intelligence (AI) and big data into advertising
2. Cost and resource efficient Programmatic advertising helps reduce cost |
| Legal | Environmental |
1. GDPR and CCPA data protection act create impediments for digital advertising
2. New billboard regulations ban tobacco advertising in Germany | 1. Advertising industry is focused on achieving Carbon neutrality
2. Energy efficient digital billboard adoption is increasing in advertising industry |
JCDecaux Group SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of JCDecaux Group
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. GDPR and CCPA data protection act create impediments for digital advertising: Digital advertising is accompanied by use of market research, personalization, and targeted advertisement to generate more value from ads. In order to curb the rising data extortion and fraudulent activities, data regulations such as the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) have been enforced. GDPR has introduced transparency and concepts of consent for ad industry in the EU. It requires advertisers to provide consent to consumers for the use of their confidential data. Advertisers could previously harvest data such as IP addresses, locations, monitor user’s behavior in shopping etc.; and use this to target advertisement in online and digital interactive billboard. With the enforcement of GDPR the customers will be able to deny harvesting of such data, making targeted advertising weaker. JCDecaux interactive screens are Android based. It provides scalable opportunities to retailers, such as websites browsing, curated content and targeted information. These digital screens are obliged to comply with regulations like GDPR and CCPA, and thus reduce their effectiveness.
The remaining section under "Legal" is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Facebook
- Times OOH
- SmarTone
- OUTFRONT Media
- Lamar Advertising
- Havas
- Focus Media Holding
Major Brands :
- JCDecaux Mobilier Urbain
- Sopact
- Semup
- DPE Decaux Publicité Exterieurs
- Cyclocity
JCDecaux Group SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of JCDecaux Group:
-
| JCDecaux Group Porter's Five Forces Analysis |
|
-
| JCDecaux Group VRIO Analysis |
|
-
| JCDecaux Group Value Chain Analysis |
|
-
| JCDecaux Group Covid-19 Impact Analysis |
|
-
| JCDecaux Group BCG Analysis |
|
-
| JCDecaux Group Segmentation, Targeting and Positioning (STP) Analysis |
|
-
| JCDecaux Group Ansoff Matrix Analysis |
|
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
References used in JCDecaux Group SWOT & PESTLE Analysis Report
1. Who we are | JCDecaux Group - https://www.jcdecaux.com/talent/who-we-are#ndeg1-worldwide
2. FIRST QUARTER 2021: BUSINESS HIGHLIGHTS - https://www.jcdecaux.com/jcdecaux/download-file?url=public%3A//assets/document/2021/05/18-05-21q12021informationtrimestrielleuk.pdf
3. What is Jc Decaux Return On Equity? JCDXF | Macroaxis - https://www.macroaxis.com/invest/ratio/JCDXF/Return-On-Equity
4. Business report FY 2020 - https://www.jcdecaux.com/jcdecaux/download-file?url=public%3A//assets/document/2021/03/11-03-21fy2020-rapportannuelfy2020uk.pdf
5. Building Western Tourism: An Asia perspective | JCDecaux - https://www.jcdecaux.com/fr/blog/building-western-tourism-eastern-perspective
The detailed complete set of references are available on request in the 'Complete report' on purchase.
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
JCDecaux Group SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2024). JCDecaux Group SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/jcdecaux/ [Accessed 25 Apr, 2024].
In-text: (SWOT & PESTLE.com, 2024)
Copyrights and Disclaimer
JCDecaux Group SWOT and PESTLE analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.
Copyright of JCDecaux Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
Safe and secure payments
