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Jeronimo Martins SGPS SWOT and PESTLE Analysis

ID : 52750253| Apr 2023| 19 pages

COMPANY PROFILE -Jeronimo Martins

Business Sector :Retail Chain and Food Distribution

Operating Geography :Portugal, Poland and Columbia, Europe, Global

About Jeronimo Martins :

Jeronimo Martins is a Portuguese corporate group that operates in Food Distribution and specialized retail. The company is headquartered in Lisbon, Portugal and it primarily engages in the manufacture, distribution and selling of food and various consumer goods products. Jeronimo Martins operates through five different segments: Portugal Retail, Portugal Cash & Carry, Poland Retail, Portugal Manufacturing and Others. Additionally, the company operates drugstores under the Hebe banner and numerous pharmacies under the Apteka Na Zdrowie brand name. Jeronimo Martins employs a workforce of 123,458 people across all of its locations as of early 2022. The company was founded by Jeronimo Martins in 1792. Jeronimo Martins operates within the framework of responsible business management and focuses on satisfying the needs and aspirations of its shareholders and their corresponding interests in short, medium and long terms, consequently contributing towards the development of its regions in a sustainable manner.

Jeronimo Martin’s unique selling proposition or USP lies in being the leader in the food distribution sector in Portugal. It ranks 33 among the food retailers globally and if only Europe is considered, it ranks 16th. Jeronimo Martin’s mission statement reads, “To satisfy the legitimate interests of Shareholders through a strategy focused on value creation and sustainable development.”

Jeronimo Martins Revenue :


€20889 billion- FY ending 31st December 2021 (y-o-y growth 8.3%)
€19293 million - FY ending 31st December 2020

Competitive Analysis of Jeronimo Martins

SWOT
PESTLE
The SWOT analysis of Jeronimo Martins is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Highly diversified asset portfolio
2. Leading food distribution chain in Portugal
3. Over two centuries old legacy business of food distribution
4. Jeronimo Martins showed resilience amid Covid due to potential of Biedronka
1. High dependence on one brand for lion’s share of the revenue
2. Lower margins and high debt reduces opportunities for expansion
OpportunitiesThreats
1. Investments towards store footprint expansion
2. Appealing younger consumers by boosting automation and e-commerce in business
3. Positive outlook of the health and beauty business
1. Several lawsuits may cost dearly to the company
2. High competition in the retail segment
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Jeronimo Martins

Strength

1. Highly diversified asset portfolio: Jerónimo Martins has assets in the food industry, mostly in the distribution sector, and it dominates the markets in Poland and Portugal. A network of grocery shops in Poland called Biedronka combines the best pricing on the market with a high-quality selection, a welcoming ambience within the store, and convenient locations. Hebe is a company that also does business in Poland that manages a substantial selection of goods at affordable costs as well as an in-store counselling service. The Group is a market leader in food distribution in Portugal. It runs the brands Pingo Doce and Recheio, which are leaders in their respective markets for supermarkets and cash & carry, respectively. Pingo Doce opened its first independent restaurant in 2021 and has dining facilities in 35 of its establishments. Recheio has a network of cash-and-carry stores, and it has enhanced its business model by adding a specialised food delivery service, supported by dedicated platforms, that mostly caters to HoReCa consumers. Ara does business in Bogota, the Caribbean Coast, and the Coffee-Growing Region of Colombia. It is a network of nearby grocery stores, many of which are located in residential areas, that caters to Colombian customers by providing quality products at the lowest possible prices and mixing competition with promotional possibilities in important product categories. The Group also runs two specialty chains, Hussel, a Specialized Retail chain that offers chocolates and confectionary, and Jerónimo Martins Restauraço e Serviços, which handles kiosks and coffee shops under the brand Jeronymo.

2. Leading food distribution chain in Portugal: Jeronimo Martins Group (JMG) operates majorly through two brands in Portugal, Pingo Doce and Recheio. JMG is the largest food distribution and consumer durables chain in Portugal. Pingo Doce operates in supermarkets segment with 441 stores and Recheio has 42 stores and platforms, both holding leadership positions in their segments. Pingo Dece also operates restaurants in 36 supermarkets with Take Away counters. The banner also has drugstore, clothing and shoe brands, namely, Bem-Ester, Code and Spot. Through Jeronimo Martin's Agro-Alimentor, food products derived from dairy products, livestock farming and aquaculture are provided. It leverages the group’s position in Portuguese market as both producer and supply chain service provider.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Sonae, Auchan
  • REWE Group
  • Dalian Wanda
  • Egis
  • Unibail
  • GPT Group
  • Simon
  • Scentre Group
  • JB HI-FI

Major Brands :

  • Biedronka
  • Hebe
  • Pingo Doce
  • Recheio
  • Ara
  • Jeronymo
  • Hussel
SWOT & PESTLE (combined)
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References used in Jeronimo Martins SWOT & PESTLE Analysis Report

1. Annual Report - https://www.jeronimomartins.com/wp-content/uploads/01-DOCUMENTS/Investor/Reports/AnnualReportJM2021nonESEF.pdf
2. Company Profile - https://www.jeronimomartins.com/en/about-us/who-we-are/company-profile/
3. Jerónimo Martins SGPS (ELI:JMT) Seems To Use Debt Quite Sensibly - https://simplywall.st/news/jeronimo-martins-sgps-elijmt-seems-to-use-debt-quite-sensibly/
4. ‘Still too early’ to grasp impact of Ukraine war – Jerónimo Martins - https://econews.pt/2022/03/10/jeronimo-martins-earnings-increased-48-in-2021/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Jeronimo Martins SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

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