JetBlue Airways SWOT and PESTLE Analysis

Strength

1. Distinguished by 3 competitive advantages - differentiated products and culture, competitive costs, high value geography: Irrespective of the competition in Airline industry JetBlue offers its customers three primary services of differentiated products and culture, where the products and services such as free TV on each seat, satellite radio, more leg room in coach, snacks and internet services called ‘Fly-fi’ are the most compelling ones in the market; competitive costs as compared to its competitors Southwest Airlines (LUV) and Delta Air Lines (DAL) JetBlue airways’ cost structure is lower enabling it to offer attractive fares, network growth and focus on its profitability and shareholder returns; high value geography as it operates in some of the largest air travel markets in the U.S with operations in six focus cities of New York, Fort Lauderdale- Hollywood, Boston, Orlando, San Juan and Los Angeles with a plan to grow its network with most of its 800 daily flights of operation touching at least one of these focus cities.

2. Takes pride in offering highest customer satisfaction: It wants to offer its customers a distinctive flying experience which it calls ‘JetBlue Experience’. The airline caters to the majority of travelers who have been underserved by other airlines, rather than those high-traffic business travelers or ultra-price sensitive travelers. It offers free branded snacks and non-alcoholic beverages. Its premium ‘Mint’ cabin provides lie-flat seats and private suites, other seats provide more legroom based on average fleet-wide seat pitch. Most flights have 36 channels of free DIRECTV and 100 channels of free SiriusXM satellite radio. It serves as a low-cost airline across 100 destinations in the U.S, Latin America and the Caribbean. For the safety and security of its customers it has started the ‘Customer Bill of Rights’ which covers the redress of customer grievances such as flight cancellation, rescheduling etc. Some of its awards include number one domestic airline in Travel + Leisure’s World’s Best Awards 2020 and being named Highest in Customer Satisfaction Among Low-Cost Carriers in the J.D. Power North America Airline Satisfaction Study.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Sustainability and climate leadership: JetBlue Airways focuses on recycling and reusing materials both in air and on ground. Under the onboard recycle program launched in 2013 the in-flight crewmembers’ separate bottles and cans from other waste and their ground members send them for further processing. In its partnership with Royal Waste Services in the first 7 months they composted 9590 pounds of material. JetBlue have recycled over 37,000 lbs. of uniforms, all of which were donated or reused for fabric — none went to landfills. In our support centers, crewmembers at JetBlue have donated and recycled nearly 1,000 cellphones. At the airport, crewmembers have safely recycled thousands of pounds of batteries, light bulbs, chemicals and fuel oil since 2010. It has even experimented with urban farming at JFK Airport New York by growing blue potatoes.

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