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JetBlue Airways SWOT and PESTLE Analysis

ID : 52378453| Feb 2023| 21 pages

COMPANY PROFILE -JetBlue Airways Corporation

Business Sector :Aviation

Operating Geography :United States, North America, Global

About JetBlue Airways Corporation :

JetBlue Airways Corporation, stylized as JetBlue, is an American low-cost carrier in the United States. Its mission is to provide premium service in every aspect of its customer’s air travel experience. It is New York’s Hometown Airline and a leading carrier in Fort Lauderdale- Hollywood, Boston, Orlando, San Juan and Los Angeles serving more than 38 million customers per year with a fleet of 240 aircrafts; with an average of 1000 flights daily in more than 100 cities in the Caribbean, Latin America and the U.S as of 2021. Its main base is at John F. Kennedy International Airport and maintains corporate offices in Cottonwood Heights, Utah and Orlando, Florida. JetBlue was founded in Delaware in August 1998, with its headquarters located in Forest Hills, Queens. David Neeleman launched the company in August 1999 as "NewAir." JetBlue does not belong to any of the three major airline alliances, although it has codeshare agreements with 21 airlines, including Oneworld, SkyTeam, and Star Alliance members. It has more than 20000 crew members as of early 2022 and has its headquarters in Long Island City, NY.

The USP of JetBlue lies in it being the 7th largest airline in the United States. JetBlue’s mission is “to bring humanity back to air travel.”

JetBlue Airways Corporation Revenue :


$6,037 million – FY ending 31st December, 2021
$2,957 million – FY ending 31st December, 2020

Competitive Analysis of JetBlue Airways Corporation

SWOT
PESTLE
The SWOT analysis for Jet Blue is presented below:
Strengths
Weaknesses
1. Distinguished by 3 competitive advantages: differentiated products and culture, competitive costs, high value geography
2. Takes pride in offering highest customer satisfaction
3. New and efficient aircrafts in its fleet
4. Sustainability and climate leadership
5. TrueBlue loyalty program and partnerships
1. Offers only few international destinations
2. High debt levels resulting in downgrade of ratings
Opportunities
Threats
1. Expanding into new and existing markets
2. Goodwill for a domestic player
3. Strategic mergers and acquisitions with prominent airlines
1. Earnings affected by volatility in fuel prices
2. Fluctuations due to seasonality, weather and other factors
3. Impact of Covid-19 pandemic on JetBlue and the aviation industry
4. Highly competitive aviation industry owing to price competition
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of JetBlue Airways Corporation

Strength

1. Distinguished by 3 competitive advantages - differentiated products and culture, competitive costs, high value geography: Irrespective of the competition in Airline industry JetBlue offers its customers three primary services of differentiated products and culture, where the products and services such as free TV on each seat, satellite radio, more leg room in coach, snacks and internet services called ‘Fly-fi’ are the most compelling ones in the market; competitive costs as compared to its competitors Southwest Airlines (LUV) and Delta Air Lines (DAL) JetBlue airways’ cost structure is lower enabling it to offer attractive fares, network growth and focus on its profitability and shareholder returns; high value geography as it operates in some of the largest air travel markets in the U.S with operations in six focus cities of New York, Fort Lauderdale- Hollywood, Boston, Orlando, San Juan and Los Angeles with a plan to grow its network with most of its 800 daily flights of operation touching at least one of these focus cities.

2. Takes pride in offering highest customer satisfaction: It wants to offer its customers a distinctive flying experience which it calls ‘JetBlue Experience’. The airline caters to the majority of travelers who have been underserved by other airlines, rather than those high-traffic business travelers or ultra-price sensitive travelers. It offers free branded snacks and non-alcoholic beverages. Its premium ‘Mint’ cabin provides lie-flat seats and private suites, other seats provide more legroom based on average fleet-wide seat pitch. Most flights have 36 channels of free DIRECTV and 100 channels of free SiriusXM satellite radio. It serves as a low-cost airline across 100 destinations in the U.S, Latin America and the Caribbean. For the safety and security of its customers it has started the ‘Customer Bill of Rights’ which covers the redress of customer grievances such as flight cancellation, rescheduling etc. Some of its awards include number one domestic airline in Travel + Leisure’s World’s Best Awards 2020 and being named Highest in Customer Satisfaction Among Low-Cost Carriers in the J.D. Power North America Airline Satisfaction Study.

The remaining section under "Strength" is available only in the complete report on purchase.

Weakness

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Opportunity

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Threat

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References used in JetBlue Airways Corporation SWOT & PESTLE Analysis Report

1. Annual report - http://mediaroom.jetblue.com/~/media/Files/J/Jetblue-IR-V2/Annual-Reports/jblu019-jetblue-airways-2021-annual-report-web.pdf
2. A Closer Look At JetBlue's Strategy - https://www.forbes.com/sites/greatspeculations/2015/10/15/a-closer-look-at-jetblues-strategy/#351c4bf13795
3. Website - https://www.jetblue.com/
4. JetBlue and Qatar Airways Announce Plans to Expand Existing Global Partnership - http://mediaroom.jetblue.com/investor-relations/press-releases/2022/03-24-2022-160031814
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