Jollibee Foods Corporation (JFC) is a multi-brand restaurant conglomerate headquartered in the Philippines. Jollibee, Greenwich, Chowking, Red Ribbon, MangInasal, Burger King, Hong Zhuang Yuan, The Coffee and Tea Leaf and Dunkin's Donuts are among the brands handled by the company. Burgers, spaghetti, chicken, sandwiches, beverages, soup, pork, noodles, salads, pastas, steaks, hotdogs and desserts are available at the company's restaurants. It also operates and manages restaurants under Highlands Coffee, Pho 24, SuperFoods, Hard Rock Café, Jinja and 12 Hotpot. In addition to dining, the establishments offer take-away and delivery services. JFC also offers online ordering through its websites and mobile ordering features. The company operates 5,800 stores worldwide, with locations in the Philippines, Singapore, Indonesia, Hong Kong, the U.S, Europe and U.K, Middle East, Vietnam, Canada. Jollibee's global network expanded further with the opening of 338 stores across all brands and regions. This global fast-food giant is all set to kick off 2022 with the launch of 3 new international stores in Scotland, Kuala Lumpur and Vietnam.
The USP of Jollibee lies in it being one of the largest fast-food companies in Philippines. In keeping with its mission of serving great tasting food and spreading the joy of eating to everyone, the Jollibee Group has grown brands that provide delightful dining experiences to its customers around the world.
Business Sector
Fast Food Industry
Operating Geography
Philippines, Asia, Global
Revenue
PHP 154 billion - FY ending December 31st, 2021
PHP 129 billion - FY ending December 31st, 2020
SWOT
SWOT Matrix for JFC
Strength
Weakness
Strong market presence allows Jollibee to serve a larger number of customers while increasing overall profitability
Built-in manufacturing and logistics capabilities allows Jollibee to efficiently meet the needs of its customer base.
Elevated and innovative customer service using latest technology
Strict adherence of highest standards of food quality, service and cleanliness
Product variety, new product launch and unique taste
Lack of automation used in Jollibee's kitchen procedures
Opportunity
Threat
Strategic Collaborations and initiatives
Due to work from home, there is growth in the consumption of ready meals, meal kits, home delivery and time saving packaged meals
Consistent focus on store network expansion and strategic acquisition
Increase in the consumers craving for comfort food during the pandemic.
Consumer trends such as mindful eating, plant-based eating and increase spend on health and wellness can affect the company's business
Intense competition from various quick service restaurants and other restaurant chains
Stricter regulations and food safety laws
Labor shortage and higher pay demand
Detailed SWOT Analysis of JFC
The detailed SWOT analysis for Jollibee Foods Corporation is presented below:
Strength
Built-in manufacturing and logistics capabilities allows Jollibee to efficiently meet the needs of its customer base: JFC has commissaries or manufacturing plants all over the world to support the continued expansion of its retail chain. The company's key manufacturing facilities are located in Mandaue City, Cebu, and its central site is located in Canlubang, Laguna. Vismin Foods Corporation (VFC) is based in Mandaue City, Cebu, and serves the Visayas and Mindanao regions. VFC makes its own bread, sauce, pie, and frozen patty products. Zenith Foods Corporation (ZFC), JFC's wholly-owned subsidiary, operates the Laguna commissary, which is the largest and most advanced in the Philippines. The plant produces marinated Chicken Joy, breads, sauces, dry blended goods, frozen patties and pies, hotdogs, and other meat products. Furthermore, the company's subsidiaries run their own commissaries to produce their respective specialty products. Greenwich operates its own commissary to produce pizza and pasta, while Chinese dishes are produced at Chowking's commissary, cakes and pastries at Red Ribbon's commissary, grilled chicken and Filipino food items at MangInasal commissary, and products for Burger King and Chinese food items for Yonghe King, Hong Zhuang Yuan in China. JWS Logistics handles the company's logistics operations (JWSL). JWSL provides services such as supply planning, warehousing, distribution, customer support, and order management in addition to delivering goods to JFC stores. JWSL has distribution centers in a number of strategic locations. The largest distribution centre, located in Paranaque City's Barangay Marcelo Green, serves as a major hub for Metro Manila and South Luzon. The company's in-house manufacturing and logistics capabilities allow it to efficiently meet the needs of its customer base.
The remaning points in this section is available only in the "Complete Report" on purchase.
Weakness
This section is available only in the "Complete Report" on purchase.
Opportunity
Consistent focus on store network expansion and strategic acquisition: Over the next five to seven years, Jollibee Foods anticipates opening 500 Jollibee locations in the US market alone. Through a joint venture, Jollibee Foods Corp. is also enlarging its global reach with the aim of establishing and running at least 120 stores in West Malaysia, including the nation's capital Kuala Lumpur. For Jollibee's venture in Malaysia, its Singapore-based subsidiary Golden Plate Pte. Ltd. signed a joint agreement with Beeworks Investment Pte. Ltd. The agreement calls for an initial $8 million investment in the establishment of a company in Malaysia. Through its wholly-owned subsidiary Jollibee Worldwide, Pte. Ltd., Jollibee intends to acquire a 51 percent stake in Milkshop International Co. Ltd., the company behind the Taiwanese bubble tea brand Milksha, for an estimated price of $12.8 million. By expanding the Milksha brand internationally, JFC hopes to join the global bubble tea craze.
The remaning points in this section is available only in the "Complete Report" on purchase.
Threat
This section is available only in the "Complete Report" on purchase.
PESTLE
PESTLE Matrix for JFC
Political
Economic
Increasing labor costs and labor shortages will impact the operational costs.
Covid 19 pandemic has led to tighter food safety and quality regulations faced by companies.
U.K. government calls for taxes on sugar and salt in food production and a 30% cut in meat consumption, which could be a challenge if implemented.
The US FDA is seeking a nearly 8% increase in the health and food safety budget, increasing regulatory measures.
An increase in the prices of key ingredients such as chicken will put pressure on profitability
Food inflation in the Philippines increased, but GDP expanded
Social
Technological
Consumer preference of mindful eating, plant-based meat, and rising dietary concerns over fast food.
Increasing consumer willingness to spend more on better nutrition and wellness
Changing consumer behavior of buying fast food in the U.S. due to pandemic
Digitization of procurement to increase efficiency and adequate supplier management
Effective utilization of innovative delivery capability to reach consumers in high-density metro areas quickly
Enhancing customer experience with the launching of self-order kiosks
Artificial Intelligence and robotics adopted in the restaurant industry
Legal
ENVIRONMENTAL
U.K. restricts promotion of unhealthy foods due to concerns over child obesity which may affect food business.
Stricter food safety measures implemented by China on domestic and foreign producers
Rising concerns for animal welfare, meat reduction, and climate mitigation
Heavy focus on sustainable food packaging by regulators and growing consumer awareness to packaging waste
Detailed PESTLE Analysis of JFC
The detailed PESTLE analysis for Jollibee Foods Corporation is presented below:
POLITICAL
Increasing labor costsand labor shortages will impact the operational costs: Labor costs have been rising due to labor shortages. Restaurant and fast-food workers are demanding an increase in their minimum wage of up to 15$. Due to the pandemic, restaurants and fast-food chains are unable to keep locations staffed and have to compete for workers with providing bonuses and other facilities. The quit rate reached 5.6% in April for the foodservice sector in the U.S. and this rate is an all-time high for this sector. Labor shortage led to delayed or cancelled orders and thereby decreased customer satisfaction. In case labor shortage continues then Jollibee will be forced to increase labor wages in order to attract workers which will impact its operational costs.
The remaning points in this section is available only in the "Complete Report" on purchase.
ECONOMIC
This section is available only in the "Complete Report" on purchase.
SOCIAL
This section is available only in the "Complete Report" on purchase.
TECHNOLOGICAL
This section is available only in the "Complete Report" on purchase.
LEGAL
This section is available only in the "Complete Report" on purchase.
ENVIRONMENTAL
This section is available only in the "Complete Report" on purchase.
More Info
Major Competitors
McDonalds,
KFC,
Subway,
Domino's Pizza,
Papa John's Pizza,
EtilerMarmaris,
Chipotle,
Taco Bell,
Wendy's
Major Brands
Jollibee
Chowking
Greenwich
Red Ribbon
Yong He King
Hong Zhuang Yuan
MangInasal
Burger King
SuperFoods
Highlands Coffee
Smashburger
12 Hotpot
Pho24
Dunkin' Donuts
The Coffee & Tea Leaf
Table of Contents
Company Overview
1.1 About the Company
1.2 Business Sector
1.3 Operating Geography
1.4 Revenue
SWOT Analysis
2.1 SWOT Table/ SWOT Matrix
2.2 SWOT Overview
2.3 Detailed SWOT Analysis
2.4 Strength, Weakness, Opportunity and Threat
PESTLE Analysis
3.1 PESTLE Table/ PESTLE Matrix
3.2 PESTLE Overview
3.3 Detailed PESTLE Analysis
3.4 Political, Economic, Social, Technological, Legal and Environmental
You can use the following in your reference section to
give credit to the source. For different referencing
styles and detailed guidelines, please
click here
List: Brands operated by Jollibee Foods Corp. - https://www.philstar.com/business/2019/07/24/1937490/list-brands-operated-jollibee-foods-corp
Our Business - https://www.jollibee.com.ph/about-us/the-commisary/
Jollibee continues to level up customer experience with roll-out of self-order kiosks nationwide - https://businessmirror.com.ph/2019/11/18/jollibee-continues-to-level-up-customer-experience-with-roll-out-of-self-order-kiosks-nationwide/
The detailed complete set of references are available on request in the 'Complete report' on puchase.
Jollibee Foods Corporation SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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