Juniper Networks SWOT & PESTLE Analysis

Strength

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Weakness

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Opportunity

1. Emerging technologies with large Total addressable market (TAM): The changing technology trends bring with itself a lot of opportunities for the company. As the Cloud is expected to account for more than 83% of total data centre traffic by 2019 and cloud security solutions market is expected to reach around 22% by 2022, this will provide a ground for Juniper Networks to bring in new products. Juniper has a total of $48 billion opportunity in total addressable market. Switching market is a total of ~$27 billion opportunity and 4% CAGR out of which Juniper has just about 4% market share. Routing market is a total of ~$12 billion opportunity and 3% CAGR out of which Juniper has about 16% market share. Security market is a total of ~$8 billion opportunity and 6% CAGR out of which Juniper has just about 4% market share. The new technologies will not only provide a number of opportunities to expand in different geographies but will also allow it to practice differentiated pricing strategies in new markets and attract customers through new value-added propositions.

2. Acquisition of wireless device maker - Mist Systems: In March 2019, Juniper enrolled into an agreement to buy advanced wireless-gear-maker Mist Systems for $405 million which can be a game-changing opportunity for Juniper’s wireless business. The company also dependents on agreements with partners like Aerohive and Aruba to deliver wireless tech. Mist's artificial-intelligence-based wireless platform makes Wi-Fi more predictable, reliable and measurable. Juniper needs a strong wireless technology to adequately compete against other enterprise networking players such as Cisco, HP/Aruba, Extreme and Fortinet.

3. Opportunities in Enterprise and Telco segment: Juniper is constantly progressing in the strategic enterprise sector nevertheless Telecom/cable segment exhibits a long-term opportunity in the revenue growth. Year over year growth from 2016 to 2017 was observed in the enterprise's segment due to healthy demand for enterprise switching portfolio and with a release of a series of new enterprise switches and security products in the market. Year over year decline from 2016 to 2017 in growth and revenue was subdued by improvements in the security business. According to industry research data in Juniper’s annual report, Juniper ranks first with global service providers and hence will continue to remain well positioned in the service provider market. A strong market position and large customer base will also benefit Juniper in the Telco sector. In 2018 Juniper announced its new MX Series 5G Universal Routing Platform together with several software innovations to accommodate the required programmability, performance and flexibility for agile service deployment in the cloud economy.

Threat

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Political

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Economic

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Social

1. Urbanization increasing demand for networks and communication: With urbanization, the demand of resources by people is continuously increasing. Also with changing technology trends globally, people want to have best of network connects as well. 5G is new demand and not all the geographies have access to it. By 2020, urban population is expected to grow at 66% and with this the purchasing power of consumers and disposable income at hand is much more than it used to be before. This will increase the demand for telecom and IT infrastructure. Juniper Networks can leverage the trend and can market to sectors such as telecom and IT infrastructure that have great demand for networks and communication and are willing to buy Juniper’s product and solution.

2. Initiatives in STEM education: STEM education provides expertise in the field of science, technology, engineering, and mathematics that can be deployed with real-world applications. For an organization to create critical thinkers and next-gen innovators it is quintessential to render STEM education for its employees and enhance their scientific literacy. The 2017-2018 trends like 3D Printing, IoT (Internet of Things), Artificial intelligence, machine learning, virtual assistant, gaming, etc. highly influence STEM education and are crucial for STEM practitioners across the globe. Juniper Network has taken a lot of initiatives to help women and girls in the STEM field. By building the STEM Education Pipeline Juniper is focusing on increasing the number of qualified female technical talent. Juniper's internship program is focused on increasing internship conversion rates for female interns. Juniper maintains programs for scholarships to help interns and women majoring in STEM at Juniper Networks. The Juniper Networks’ Foundation renders donations to nonprofit organizations whose purpose is to establish the STEM education pipeline. Juniper has partnered with TechWomen, an initiative of the U.S. Department of State, that aims at empowering, correlating and encouraging women leaders in STEM globally.

Technological

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Legal

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Environmental

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