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Keysight Technologies SWOT & PESTLE Analysis

ID : 521268753| Jun 2022| 21 pages

COMPANY PROFILE -Keysight Technologies

Business Sector :Electronic Design Products and Services

Operating Geography :United State, North America, Global

About Keysight Technologies :

Keysight Technologies is a test and measurement equipment and software company headquartered in the United States. Before becoming an independent firm, the group that became Keysight was Hewlett-and Packard's then Agilent's electronic test and measurement divisions. Agilent and Keysight Technologies were formally separated on November 1, 2014, and Keysight became an independent company. Measurement solutions and customer support and services are the two divisions of the company. The measurement solutions segment creates the majority of revenue and sells hardware and software, such as radiofrequency, microwave, and digital solutions. Customers who have purchased Keysight products can use the customer support and services area to acquire repair and calibration services, and refurbished equipment can be resold. On June 30, 2021, the company teamed together with industry leaders at Mobile World Congress 2021 to present 5G commercialisation options. Keysight has over 14,000 employees as of 2022.

Keysight Technologies' Unique Selling Point or USP lies in its being a leading technology company that delivers advanced design and validation solutions to help accelerate innovation to connect and secure the world. The mission statement of Keysight Technologies reads, "Since our beginnings in a Silicon Valley garage, our entrepreneurial spirit and passion have been focused on one mission: helping customers accelerate innovation to connect and secure the world".

Keysight Technologies Revenue :


US$ 4,941 million – FY ending 31st October 2021(y-o-y growth 17%)
US$ 4,221 million – FY ending 31st October 2020

Competitive Analysis of Keysight Technologies

SWOT
PESTLE
The SWOT analysis for Keysight Technologies is presented below in a matrix followed by a detailed analysis:
StrengthsWeaknesses
1. Comprehensive sales channel with global reach
2. Best design capabilities due to proprietary software and hardware technology
3. Market leading solutions across wide range of industries
4. Broad portfolio of solutions addressing maximum customers’ needs
1. Unable to utilize liquidity properly
OpportunitiesThreats
1. Boom in Chinese EDA industry expected
2. Electronic Design industry growing fastest across value chain
3. New electronic design development required for programmable platforms
1. Extended shutdown of operations due to uncertainty of pandemic
2. Higher bargaining power with suppliers
3. Excessive competition restricting growth in EDA industry
4. Extreme pressure on customers impacting designs
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Keysight Technologies

Strength

1. Comprehensive sales channel with global reach: Keysight maintains a network of over 700 channel partners to maintain healthy geographic coverage. This channel partner network is also complemented by an e-commerce channel to empower the direct sales force, which has doubled in strength over the last five years as per one of the objectives of the company’s sales channel strategy. The company has acquired technical salespeople and application engineers across the world to increase its access in its operating geographies. The company’s salesforce and channel partners generate more than 75% of sales for it through direct customer interactions. The global workforce’s product portfolio, acquired by heavy investments and acquisitions, consists of majorly high-performance products which are able to get higher margins for the company. The emphasis on a quality sales force has helped the company by increasing solution sales, which can be seen in the increase in Keysight’s unfilled backlog from $ 1.4 billion in FY19 to $ 2.1 billion in FY21.

2. Best design capabilities due to proprietary software and hardware technology: Keysight Technologies delivers best products and solutions in design and measurement capabilities as they are purpose-built and customized according to customers’ engineering requirements. Its proprietary software and technologies are developed by R&D centers located in all operating geographies and manufactured mostly in their in-house fabrication centers. Keysight’s design capabilities include simulation, prototype, development and validation solutions for hardware and software for its customers. The company has differentiated itself in six platforms of measurement: radiofrequency and microwave design simulation software, network analyzers, network test, oscilloscopes, signal analyzers and signal sources. The company’s technical expertise and differentiation enables it to deliver on the first-to-market strategy.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • PathWave
  • BenchVue
  • Truevolt
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Keysight Technologies SWOT & PESTLE Analysis Report

1. Annual Report - https://s22.q4cdn.com/444849635/files/doc_financials/2020/2020-Keysight-Annual-Report.pdf
2. Keysight Technologies Inc. - https://www.marketwatch.com/investing/stock/keys/company-profile
3. EDA Grabs Bigger Slice Of Chip Market - https://semiengineering.com/will-tool-vendors-break-out-in-2019/
4. EDA Market Evolving Amid COVID - https://www.designnews.com/electronics/eda-market-evolving-amid-covid
5. Future challenges for the EDA industry: A business perspective - https://www.edn.com/future-challenges-for-the-eda-industry-a-business-perspective/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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Keysight Technologies SWOT and PESTLE analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.

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