COMPANY PROFILE -Kentucky Fried Chicken (KFC)
Business Sector :Restaurant Chain
Operating Geography :United States, North America, Global
About Kentucky Fried Chicken (KFC) :
A subsidiary of the Yum! Food Brands and the second largest fast-food chain in the world, KFC is an American restaurant chain known worldwide for its 11 herbs and spices fried chicken recipe. Founded on 24 September 1952 in Kentucky, United States by Colonel Sanders and Pete Harman, it now has more than 25,000 outlets spread across 150 countries and more than 80,000 employees as of early 2023. Colonel Sanders developed the recipe from his roadside restaurant during the Great Depression and saw the potential of franchising the restaurant. It soon became even more popular than the already prominent hamburger in American fast-food cuisine. Sanders built himself an image as a colonel, and the image used of him on his advertisements became an iconic part of American history. After the ownership changed hands several times, it was finally owned and controlled by Yum! Brands, a part of the PepsiCo conglomerate. Apart from its original product, the menu of KFC has expanded to include all kinds of filets sandwiches and wraps, salads and side dishes, fries and coleslaw, desserts and soft drinks.
The mission and vision of KFC is to “sell food in a fast, friendly environment that appeals to pride conscious, health-minded consumers”. The Unique Selling Proposition of KFC is the recipe of their fried chicken, because nobody makes it like that. It is this unique taste that consumers crave and that is what has helped the brand grow exponentially.
Kentucky Fried Chicken (KFC) Revenue :
$2,793 million - FY ending 31st Dec 2021 (y-o-y growth 17%)
$2,272 million - FY ending 31st Dec 2020
Competitive Analysis of Kentucky Fried Chicken (KFC)
The SWOT analysis for KFC is presented below in a matrix format followed by a detailed analysis:
| Strengths | Weaknesses |
1. World’s second largest chicken restaurant chain in terms of sales.
2. Global presence across 145 countries with more than 25,000 restaurants
3. Trade secret of 11 herbs and spices give it competitive advantage
4. Innovative and diversified product offerings with implementation of local flavours
5. Strong presence across digital channels contributing to growth
| 1. Large dependency on franchise business (99%) model may affect operations and growth
2. Involvement in scandals can hamper the reputation of the company
|
| Opportunities | Threats |
1. Boost presence in the international markets through expansion
2. Enter into new product categories through menu diversification
3. Implementation of smart restaurants by leveraging digital media
| 1. Increase in covid cases in some part of the world can affect the operation of restaurants
2. Economic downturn can adversely impact the business of the company
3. Rising competition from local and international brands can affect the company
4. The company continues to face supply chain issues with its suppliers
|
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Detailed SWOT Analysis of Kentucky Fried Chicken (KFC)
Strength
1. World’s second largest chicken restaurant chain in terms of sales: After McDonald's, KFC is the second-largest restaurant chain in the world, with 26,934 outlets in more than 145 countries. KFC is a significant participant in the world of fast-food fried chicken with systemwide sales in the United States of more than $5.1 billion. With the introduction of the KFC app and quick pick-up online ordering in 2021, ordering KFC became quicker and simpler than before. Since 1952, well-known KFC products like its bucket meals have given families affordable dinner options. The brand continues to open new restaurants, and in 2021 KFC had net-new unit growth for the first time in 17 years.
2. Global presence across 145 countries with more than 25,000 restaurants: KFC is a well-known international chicken restaurant brand with a long history of success and innovation. It is a subsidiary of Yum! Brands, Inc. Colonel Harland Sanders, a cook who invented a mouth-watering recipe more than 75 years ago, began it all by scratching a list of top-secret herbs and spices into the back of his kitchen door. In more than 25,000 locations throughout 145 countries and territories, KFC still adheres to his recipe for success, with actual chefs’ hand-breading and freshly preparing the delicious chicken.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for KFC is presented below in a matrix format followed by a detailed analysis:
| Political | Economical |
1. Ukraine- Russia war has caused many businesses to exit Russia
2. China has reopened after withdrawing its zero-covid policy
3. US- China trade war may continue to affect US businesses
| 1. Supply chain disruption may continue to affect businesses
2. Inflation is impacting cost of businesses and consumer spendings
3. Major economies are facing slowdown and may be affected with recession in 2023
|
| Social | Technological |
1. Rise of veganism across the world may affect consumers spending on meat
2. Increasing number of consumers are looking for healthy food options
3. Consumer sentiment is an important factor to take care of for businesses.
| 1. Digitization is helping businesses to deliver an omni channel experience and boost sales
2. 3D printing is becoming a popular technique to replicate new products from old
|
| Legal | Environmental |
| 1. New food safety policies across the globe are forcing businesses to uphold their food standards. | 1. Businesses are pledging to support reuse and recycle to support circular economy.
2. Reducing greenhouse gas emissions is important for moving towards zero net emission target
|
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Detailed Pestle Analysis of Kentucky Fried Chicken (KFC)
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Businesses are pledging to support reuse and recycle to support circular economy: Achieving sustainability across their operations is a priority for all the businesses. By 2025, KFC claims, it wants all of its consumer-facing plastic packaging to be recyclable or reusable. The firm claims that this dedication helps its long-term goal of using more environmentally friendly packaging in its restaurants. The chain created a plan to achieve these objectives, which calls for partnering with worldwide franchisees and significant suppliers to find plastic substitutes in each country. According to KFC, important initiatives include an audit of current systems with franchisees to find opportunities to reduce plastic waste, working with suppliers to find sustainable packaging substitutes for products like straws, plastic bags, cutlery, and lids, and setting market-specific goals to reduce, reuse, and recycle. Many of KFC's markets are already making efforts to cut less on plastic. The chain is attempting to phase out plastic straws and cup lids at 84 of its outlets in Singapore. The chain wants to completely phase out plastic straws in France and Romania. KFC claims they are switching to alternatives for plastic cups, bowls, sporks, and straws in India as they phase out consumer plastic bags.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
On purchase the Kentucky Fried Chicken (KFC) SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Kentucky Fried Chicken (KFC) SWOT & PESTLE Analysis Report
1. Annual Report - https://s2.q4cdn.com/890585342/files/doc_financials/2021/ar/2021-annual-report.pdf
2. 5 Most Powerful Fried Chicken Chains Right Now - https://www.eatthis.com/news-most-powerful-fried-chicken-chains/
3. Website - https://global.kfc.com/
4. What is the KFC secret recipe? The Colonel uses 11 herbs and spices to create the perfect fried chicken - https://twistedfood.co.uk/articles/features/kfc-secret-recipe-colonel-herbs-spices
5. How KFC Leverages Local Flavors Worldwide Through Localization - https://blog.ititranslates.com/2019/09/24/how-kfc-leverages-local-flavors-worldwide-through-localization/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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