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KPN N.V. SWOT & PESTLE Analysis

ID : 52981053| Jun 2021| 15 pages

COMPANY PROFILE -Royal KPN N.V. (Koninklijke KPN)

Business Sector :Telecommunications

Operating Geography :Netherlands, Europe

About Royal KPN N.V. (Koninklijke KPN) :

Koninklijke KPN N.V., is a Dutch landline and mobile telecommunications company, originated from a government-run postal, telegraph and telephone service and is headquartered in Rotterdam, Netherlands. The company provides services to the consumer as well as business customers with its fixed and mobile networks for telephony, broadband and television. KPN services include telephone, internet services and solutions in IT services such as cloud, security and workspace. The company provides service via a number of brands, including KPN, XS4ALL and Simyo. Although the company has seen strong growth in its network, it has been able to reduce its energy consumption every year. As of 2015, the group is 100% climate neutral. In 2020, the group had 10,102 employees across its entire brands. Along with APG, KPN announced the start of fiber company “Glaspoort” in 2021. KPN was included in the CDP (Carbon Disclosure Project) A-list in 2020.
KPN’s unique selling proposition lies in being the market leader in mobile network operator in Netherlands. KPN’s mission statement reads, “KPN wants to make the Netherlands the world's best-connected country. We are doing everything within our power to connect everyone in the Netherlands to a sustainable future.”

Royal KPN N.V. (Koninklijke KPN) Revenue :


€ 5,275 million - FY ending 31st December 2020 (y-o-y growth -3.8%)
€ 5,486 million - FY ending 31st December 2019

Competitive Analysis of Royal KPN N.V. (Koninklijke KPN)

SWOT
PESTLE
The SWOT analysis for KPN N.V. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Best 5G network and leading fiber position in Netherlands
2. Strong brand reputation and market position
3. Robust liquidity position and maintaining investment-grade credit profile
4. Established provider of critical communication services to governmental bodies
5. Solid supplier base and partnerships
1. Increased capex level driven by accelerated fiber roll-out
2. Consistent cases of internal frauds and corruption
3. Rise in fixed subscription prices by KPN
OpportunitiesThreats
1. Joint venture with APG to further accelerate fiber rollout
2. Investing in building Xed and high-quality mobile infrastructure.
3. Developing a future proof, technological infrastructure
1. Not abiding by court ruling and maintaining wholesale broadband
2. Increased competition to limit market share growth
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Royal KPN N.V. (Koninklijke KPN)

Strength

1. Best 5G network and leading fiber position in Netherlands: KPN is trying to further strengthen its leading fiber position in the market by developing as the best 5G network in the country. Along with other strategies, KPN’s strategic partnership with APG will help the company to accelerate fiber rollout which will result in almost nationwide fiber coverage by 2026. The state-of-the-art fiber and 5G network together produce the most powerful network, supporting the country well into the future. Additionally, KPN has been actively participating in ‘Fieldlabs’ in partnership with various companies and organizations in different kind of sectors. These are locations where 5G is being tested in a practical trial. In the Johan Cruijff Arena, KPN joined forces with the Municipality of Amsterdam to provide outstanding connectivity for visitors during events. The company had also engaged in projects which involve providing better connectivity for the security services and apply new technologies.

2. Strong brand reputation and market position: With high-quality infrastructure and brand reputation, KPN holds a strong position in the Netherlands’ market. The brands position in the market is foreseen as a lean, high-quality connectivity provider with consumer, business and wholesale customer relations. KPN does not expect to enter into full-scale competition with scaled OTT players. It plans to provide connectivity and other services as an aggregator through right partnerships. Moreover, the Group is exploring novel ways to foster innovation in the areas of security, IoT, smart home, data-driven digital business models and IT services. KPN is planning to have an integrated IT and network infrastructure to deliver a digital platform, which will help to ease the delivery and integration of partner services, to the end-users. By the end of 2020, the Group is estimated to hold a market share of around 52% in broadband (including wholesale), 31% in TV and 37% in mobile.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Argeweb
  • Cam IT Solutions
  • Solcon
  • StartReady
  • NLDC
  • RoutIT
  • Yes Telecom
SWOT & PESTLE (combined)
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References used in Royal KPN N.V. (Koninklijke KPN) SWOT & PESTLE Analysis Report

1. 5G: the next step in mobile connection - https://www.overons.kpn/en/kpn-in-the-netherlands/our-network/5g

2. KPN Q1 2021 Press Release -https://ir.kpn.com/download/companies/koninkpnnv/Results/KPN_Q1_2021_Press_release.pdf

3. Integrated Annual Report 2019 - https://www.jaarverslag2019.kpn/content/downloads/Integrated-Annual-Report-2019-Spread-navigation.pdf

4. Fitch Affirms KPN at 'BBB'; Outlook Stable - https://www.fitchratings.com/research/corporate-finance/fitch-affirms-kpn-at-bbb-outlook-stable-15-03-2021

5. Integrated Annual Report 2020 - https://ir.kpn.com/download/companies/koninkpnnv/Results/2020_KPN_Integrated_Annual_Report.pdf

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). KPN N.V. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kpn-netherlands/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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KPN N.V. SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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