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Krones AG SWOT & PESTLE Analysis

ID : 521020453| Aug 2021| 16 pages

COMPANY PROFILE -Krones AG

Business Sector :Industrial Machinery

Operating Geography :Germany, Europe, Global

About Krones AG :

Krones AG is a manufacturer of packaging and bottling machines. The company was founded by Hermann Kronseder in 1951. It is headquartered at Neutraubling near Regensburg, Germany. The company initially began as a manufacturing unit of labellers. It gradually evolved into a firm designing and producing lines for filling drinks and beverages into plastic bottles, glass bottles or aluminium cans. Some products manufactured by Krones include, stretch blow-moulding machines to manufacture polyethylene terephthalate (PET) bottles, plus fillers, bottle washers, pasteurisers, etc. These products are accompanied by material flow systems and process technology which aid production of drinks and beverages at breweries, dairies etc. The company operates through four main segments namely- Plastics engineering, Filling and packing technology, Process engineering, IT solutions and material handling systems. As of 2021, the company has a total of 16,500 employees. Krones has a strong international network with approximately 100 sites located in different parts of the globe.

Krones’ Unique Selling Proposition or USP lies in its service of providing customized solutions for intralogistics and digitalization used for filling and packaging technology. The company hires a special team of experts to help them achieve the same. Its Lifecycle Service helps encourage stable relations between the company and their customers. The company’s mission is to share their client’s values and in turn create something valuable together. Krones was awarded the German Packaging Award in 2020 in the sustainability category. It also received the WorldStar Award in 2018 for its drop-shaped lightweight bottle.

Krones AG Revenue :


Euro 3,323 million - FY ending 31st December 2020 (y-o-y growth -16.07%)
Euro 3,959 million - FY ending 31st December 2019

Competitive Analysis of Krones AG

SWOT
PESTLE
The SWOT analysis for Krones AG is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Expert in line filling and packaging machinery manufacturing
2. Well positioned global production units within customer proximity
3. Leading industry digitization
4. Robust capital structure and strong liquidity reserve position
1. Highly dependent on beverage packaging industry developments
2. Exposed to financial default risk and currency fluctuation risk
OpportunitiesThreats
1. Urbanization fuels long-term demand for packaged foods and beverage
2. Global food and beverage packaging industry is expected to grow exponentially
3. Paper-based carton packaging demands in the next decade will increase manufacturing opportunities
1. Highly competitive operating market with undercutting costs create price risk
2. Rising plastic ban could hamper beverage packaging lines manufacturing
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Krones AG

Strength

1. Expert in line filling and packaging machinery manufacturing: Krones’ specialized industrial line machinery range has allowed them to have line expertise. The filling and packaging lines in the food & beverage industry consist of various machines such as inspectors, blowers, fillers, and packers. Each machine performs its task independently. However, to attain the best results, integration is a necessity. Krones has developed complete mastery in coordinating these machines. The company’s technology and know-how have led them to build efficient lines, monitor, and control the flow. Being the leading supplier of packaging equipment enables Krones to explore new opportunities in the beverage market. For example, Krones has recently developed an aseptic line for tea beverages. The aseptic line aids in filling and packaging sensitive products. It has received positive responses from Vietnamese dairy groups.

2. Well positioned global production units within customer proximity: Krones has expanded its reach from Germany to the rest of the world. It has set up production facilities worldwide. Most of these are close to its customers from the beverage industry to gain a competitive advantage. As of 2020, Krones operates across 100 global locations serving its customers within the proximity, quickly. The company has manufacturing facilities with a worldwide supply chain. It has manufacturing plants in China that cater to several Asian customers. The production units in Germany cover remaining customers in the west. Krones also has production units in Hungary and African regions. Along with production facilities, Krones has also built service centers close to its customers’ locations.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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Major Competitors :

Major Brands :

  • KIC Krones GmbH
  • KOSME S.R.L.
  • System Logistics Spa
  • Gernep GmbH
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References used in Krones AG SWOT & PESTLE Analysis Report

1. Focus on Strengths – Krones - https://www.krones.com/en/company/investor-relations/gb-2020-focus-on-strenghts.php

2. Krones Group Annual Report 2020 Focus on Strength - https://www.krones.com/media/downloads/GB_2020_Konzern_e.pdf

3. Krones Group Annual Report 2020 - https://www.krones.com/media/downloads/KGB_2020_e_Lagebericht.pdf

4. Sunny Delight Beverages to invest $70 million to upgrade N.A. manufacturing operations - https://www.reliableplant.com/Read/27841/Sunny-Delight-invest-manufacturing

5. Booming Plastics Industry Faces Backlash as Data About Environmental Harm Grows - https://insideclimatenews.org/news/24012020/plastics-marine-oceans-climate-change-oil-gas-carbon-emissions/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Krones AG SWOT and PESTLE analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.

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