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KUKA SWOT & PESTLE Analysis

ID : 52951053| Jun 2021| 21 pages

COMPANY PROFILE -KUKA

Business Sector :Automation

Operating Geography :Germany, Europe, Global

About KUKA :

KUKA (Keller und Knappich Augsburg) is a German company that makes factory automation robots and solutions. Since 2016, the Midea Group of China has owned the company. The company is headquartered in Augsburg, Bavaria, Germany. In 1898, Johann Josef Keller and Jacob Knappich formed the company in Augsburg, Germany, to produce low-cost domestic and municipal lighting, household appliances, and car headlights. In 1905, the production was expanded to include cutting-edge self-contained welding tools. In the automation market, KUKA Systems provides regular and customised industrial production automation solutions, including joining technologies and part handling. Before development, the technologies are thoroughly tested and the manufacturing processes are completely optimised. KUKA Systems also provides engineering and individual counselling, allowing customized/special production solution to be designed and optimised in collaboration with the client. Material processing, machine loading and unloading palletizing and depalletizing, and spot and arc welding are only a few of the applications for industrial robots. On 12 April 2021, at the digital Hannover Messe, KUKA presented the first elements of its future operating system, iiQKA.OS. The new operating system would serve as the foundation for an entire ecosystem, allowing users to access a diverse set of components, applications, apps, utilities, and equipment that are simple to set up, run, and use to improve the system.
KUKA's Unique Selling Point or USP lies in it being one of the world's leading automation specialists, providing a wide range of products and services from a single source to customers in a variety of industries: from robot components to manufacturing cells, turnkey systems, and networked production using cloud-based IT software. KUKA's mission statement reads, " To create unique solutions through the interaction of expertise in different areas".

KUKA Revenue :


Euro 2,573 million - FY ending 31st March 2020 (y-o-y growth -19.4%)
Euro 3,192 million - FY ending 31st March 2019

Competitive Analysis of KUKA

SWOT
PESTLE

The SWOT analysis for KUKA is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Continuous innovation through R&D
2. One of the world leader in robotics automation
3. Expansion through continuous acquisitions of high growth businesses
4. Highly developed marketing prowess through sports sponsorships
1. Exposure to cyclicality of business cycles is high
2. High dependence on Chinese market
OpportunitiesThreats
1. Automated logistics solutions are gaining prominence
2. Demand for healthcare alternative drive systems
3. High adaption possibility of human assisting cobots
4. Increased use of automated guided vehicles in production of automated vehicles
1. Highly competitive landscape reduces margins
2. Tendency of automotive industry to avoid high initial investments during pandemic
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of KUKA

Strength

1. Continuous innovation through R&D: Kuka invests heavily into research and development. The investment increased from Euros 160.5 million in 2019 to Euro 178 million in 2020. In 2020, Kuka filed 110 patents. It focused on developing software such as OS for simplified use of robots. The collaborative robots called cobots were another area of research for future growth. These cobots can assist humans in their operations directly and so a distance will be maintained between the workers. All these developments are to develop Industry 4.0 capabilities in the products offered. One of the results of these innovations is Covid-19 test robot. It has been installed in Bulovka hospital in Prague. It is used for the collection of nasopharyngeal swabs for the detection tests. Along with these Kuka has been working towards increasing precision and payload capacity of robots. Further the firm has taken up projects that involve the applications of AI and big data analytics in robotics.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Automated logistics solutions are gaining prominence: With increased automation in the manufacturing and services industry, there is a growing demand for robots and systems for material handling. For instance with increased complexity of service in e-commerce, companies are automating the internal logistics within the warehouses. Automotive assembly lines are using very little manual tasks and so need complete automation of flow of spare parts. Kuka caters to this intra logistics segment in the industry. The automated systems improve the material flow. Its solution called ACPaQ completely automates palletizing. For these solutions they have received the German innovation award. Similar solutions are being used to automate the pharmacy handling process. The company can continue to provide industry specific solutions in order to get benefited from this demand. As the diversification is in a highly related area, the cost of expansion will be minimal.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Fanuc
  • Comau
  • Yaskawa Electric
  • AIDA Engineering
  • Staubli International
  • ABB
  • JR Automation

Major Brands :

  • Kuka Robotics
  • Kuka Systems
  • Kuka Swisslog
  • Kuka Swisslog Healthcare
  • Kuka China
SWOT & PESTLE (combined)
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References used in KUKA SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://www.kuka.com/-/media/kuka-corporate/documents/ir/reports-and-presentations/en/annual-report/annual-report_2020.pdf?rev=eb7cd3e5634b444fbb3d8cfb00613237&hash=681FD39374F80E5E1E79E9375F82365A#page=14
2. Timo Boll and KUKA: a special partnership - https://www.kuka.com/en-in/about-kuka/brand/timo-boll
3. Robotics market - growth, trends, covid-19 impact, and forecasts (2021 - 2026) - https://www.mordorintelligence.com/industry-reports/robotics-market
4. KUKA's extraordinarily green year - https://www.kuka.com/en-se/press/news/2021/02/kuka-nordic-2020
5. Ecological responsibility - https://www.kuka.com/en-de/about-kuka/sustainability/ecological-responsibility
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). KUKA SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kuka/ [Accessed 13 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

KUKA SWOT and PESTLE Analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

Copyright of KUKA SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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