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Kyivstar SWOT and PESTLE Analysis

ID : 521075953| Feb 2023| 18 pages

COMPANY PROFILE -Kyivstar

Business Sector :Telecommunications

Operating Geography :Ukraine, Europe, Global

About Kyivstar :

Kyivstar is a Ukrainian telecommunications firm that offers communication and data transfer services using a variety of fixed and mobile technologies, including 3G and 4G. (LTE). The Company was established and registered in Ukraine in 1994 and has been providing mobile communications services since 1997 and is headquartered in Kyiv, Ukraine. Kyivstar is a subsidiary of VEON, one of the world’s largest integrated telecommunications companies, headquartered in the Netherlands and listed on the NASDAQ and Euronext stock exchanges. The "Kyivstar" mobile network serves all of Ukraine's cities and towns, as well as over 28 thousand rural communities, all major national and regional highways, and the bulk of the country's sea and river coasts. The company now serves 85 per cent of the country's population with 4G coverage, with a target of reaching 90 per cent by 2021. In May 2021, the company announced that it will open TV services to subscribers of all operators
Kyivstar's USP is that it is Ukraine's largest mobile operator as well as one of the country's leading internet providers of broadband access ("Home Internet" service). The mission statement of Kyivstar reads, "to open new opportunities for Ukraine and change people's lives for the better"

Kyivstar Revenue :


Hryvnia 25,042 million - FY ending 31st December 2020 (y-o-y growth 12.42%)
Hryvnia 22,275 million - FY ending 31st December 2019

Competitive Analysis of Kyivstar

SWOT
PESTLE
The SWOT analysis for Kyivstar is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. First mover in advanced technologies
2. Largest telecommunication operator in Ukraine
3. Owns infrastructure that forms important link between Europe and Asia
4. High share of foreign capital investments
1. Low penetration in rural areas
2. Lack of stability in subscriber base
OpportunitiesThreats
1. Telecom services in high demand for internet
2. Growth of digital payments
3. Acceleration of 4G network through partnerships
4. Rising smartphone user penetration
1. Huge competition from numerous providers
2. Low regulatory barriers leading to illegal providers
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Detailed SWOT Analysis of Kyivstar

Strength

1. First mover in advanced technologies: Kyivstar is known to be the flagship company to provide best telecommunication services in the European market. For instance, it was the first company to bring in SMS, WAP based internet, and affordable tariff plans to the customers. Kyivstar is one of the first companies to upgrade the switched network for 4G connectivity in Ukraine. The company was among the first to start activating remote workplaces for businesses in Ukraine. They also offered office software for these businesses. Kyivstar’s smart money application changed the way payments are done in Ukraine. The application provides 3,000 financial services to the customers. These achievements indicate the investments of the company in innovative technologies. The payoffs for most of these investments will happen in around ten years. This strategy has made Kyivstar a leader in telecommunication.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Telecom services in high demand for internet: Telecom services are majorly shouldering responsibility for providing internet services to mobile devices in Ukraine. Unlike fixed connections mobile networks exists in all the villages, towns, and cities of Ukraine. Out of the 23 million internet users in Ukraine, 66% use smartphones for internet and 22% use only smartphone for internet access. This gives a chance to service providers like Kyivstar to expand services. The introduction of 4G in 2018 is one of the key drivers for shift of internet usage through mobile services. For instance, in only 2 months of 2019 the internet usage has been more than the whole year consumption in 2014. Kyivstar has been able to expand the 4G services to 124,000 customers. Any new revolution in internet technologies will need mobile connectivity of devices. For instance, 5G, AI and edge computing are said to be the future drivers of telecom services. The demand for internet will directly increase the demand for telecom services.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Kyivstar TV
  • FitStar
  • Kyivstar Football
  • My Kyivstar
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References used in Kyivstar SWOT & PESTLE Analysis Report

1. Kyivstar is No. 1 Mobile Operator and One of The Best Brands in Ukraine - https://kyivstar.ua/en/about/about/kyivstar_today
2. Kyivstar services helped over 2,600 companies to switch their businesses online - https://kyivstar.ua/en/mm/news-and-promotions/kyivstar-services-helped-over-2600-companies-switch-their-businesses-online
3. LEADING TELECOM OPERATOR OF UKRAINE KYIVSTAR PLANS TO INCREASE CONTRACT SUBSCRIBER BASE BY 20% - HTTPS://OPEN4BUSINESS.COM.UA/LEADING-TELECOM-OPERATOR-OF-UKRAINE-KYIVSTAR-PLANS-TO-INCREASE-CONTRACT-SUBSCRIBER-BASE-BY-20/
4. Kyivstar's Smart Money Wins 'Best Fintech Service' at Leaders in Fintech and Digital Banking Awards - https://www.prnewswire.com/news-releases/kyivstars-smart-money-wins-best-fintech-service-at-leaders-in-fintech-and-digital-banking-awards-301296492.html
5. Vodafone teams up with Kyivstar - https://www.broadbandtvnews.com/2020/07/13/vodafone-teams-up-with-kyivstar/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Kyivstar SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Kyivstar SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kyivstar/ [Accessed 18 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Kyivstar SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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