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Kyocera Corporation SWOT and PESTLE Analysis

ID : 52756353| Feb 2023| 12 pages

COMPANY PROFILE -Kyocera Corporation

Business Sector :Electronics & Ceramics

Operating Geography :Japan, Asia, Global

About Kyocera Corporation :

Kyocera Corporation is a Japanese multinational electronic equipment and components manufacturer headquartered in Kyoto, Japan. The company primarily engages in the provision of automotive parts, semiconductor-related parts and electronic parts. Kyocera employs a dynamic workforce of 75,505 people as of 2020. The core product of the company, that is, ceramics, was utilized by its founder, Dr. Kazuo Inamori. He recognized the potential of this highly versatile material and created his brand around it. Kyocera was established in 1959 and consequently became one of the flagship companies to produce fine ceramic components. In January 2000, Mita Corporation was reorganized to become Kyocera Corporation. The company has rapidly grown into one of the world’s prominent producers of electronics and other products that utilize ceramics and its intricate electronics technology. Kyocera’s subsidiaries include Kyocera Mita, Kyocera International and AVX Corp. Kyocera is committed towards addressing CSR issues, cultivating relationships of mutual trust with stakeholders, and striving for sustainable growth while contributing to the healthy development of society. Kyocera was featured on the “Top 100 Global Innovators” lists by Clarivate Analytics. The company also received 6 Summer 2019 Awards from BLI.
Kyocera Corporation’s unique selling proposition or USP lies in being the world’s foremost manufacturers of fine-ceramic components for the information and communication industries. Its mission statement reads, “To provide our customers with the most efficient and productive office technology at the most competitive pricing in our industry and back it with a service department that is second to none.”

Kyocera Corporation Revenue :


JPY 1,599 billion – FY ended 31st March 2020 (y-o-y decrease of 1.48%)
JPY 1,623 billion – FY ended 31st March 2019

Competitive Analysis of Kyocera Corporation

SWOT
PESTLE
The SWOT analysis for Kyocera Corporation is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Strong foothold in the energy business
2. Aggressive approach to mergers and acquisitions resulting in combined competencies
3. World leader in technological innovations and R&D activities
4. Strong sales and distribution network
1. Decline in solar energy segment sales
OpportunitiesThreats
1. Development of concept car for the future with installed advanced devices
2. Revolution in mobile networks enhancing mobility
3. Development of energy-related services
4. Strong potential in rooftop PV power supply services
5. Developing Autonomous Driving with wireless network and sensing technology
6. Ceramic substrates market to grow strong over the next few years
1. Higher tariffs due to the US-China trade war affecting the production facilities
2. Impact of exchange rate fluctuations
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Detailed SWOT Analysis of Kyocera Corporation

Strength

1. Strong foothold in the energy business: Kyocera has travelled a long way from “selling goods” to “selling services”, and developing a strong foothold in the energy business over the years. The business model adopted by the company reduces the impacts of the initial investment pressure on users and power service providers, who leverage Kyocera’s exceptional credibility to develop their own long-term businesses. To make this possible, for residential uses, the company has cooperated with several electric power companies to provide clean energy using the solar panels and grid electricity supply. For the industrial usage, that is for the corporate users, Kyocera has established Kyocera EPA LLC as the leasing scheme for solar power generation systems. Furthermore, the company is involved in the introduction of new products to the energy self-consumption markets with an eye on increasing sales to boost sales by expanding product line-ups.

2. Aggressive approach to mergers and acquisitions resulting in combined competencies: Kyocera has always maintained an aggressive approach towards the mergers and acquisitions activities. The company has divided its structure into four groups, namely Industrial & Automotive Components Group, Electronic Devices Group, Document Solutions Group and Life & Environment Group. After bifurcating the Industrial & Automotive Group into two further parts, fine ceramic parts and industrial tools, Kyocera has strengthened production system and product line-up in the former and expanded the business field in the latter over the years. For the 5G base stations, the company planned to enter into a joint venture with Ube Industries in the late 2019s. As for the Electronics Devices Group, Kyocera has expanded its business into telecom and auto-related markets. For the rest two groups, the firm has acted on its plans to create comprehensive services and expand medical device business in the US.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Ricoh
  • Konica Minolta
  • NGK Insulators
  • TDK
  • Xerox

Major Brands :

  • Kyocera
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References used in Kyocera Corporation SWOT & PESTLE Analysis Report

1. Building a brighter future through Innovative Tecnological solutions - https://global.kyocera.com/tech/
2. Kyocera IR Day - https://global.kyocera.com/ir/library/pdf/191128r1209_p_e.pdf
3. JAPAN INC. TO SPEED UP CHINA EXIT IN RESPONSE TO MORE TARIFFS - http://www2.laufer.com/japan-inc.-to-speed-up-china-exit-in-response-to-more-tariffs.html
4. Kyocera reports decline in solar sales for 2019 - https://www.pv-magazine.com/2019/04/25/kyocera-reports-decline-in-solar-sales-for-2019/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Kyocera Corporation SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kyocera-corporation/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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