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Lacoste SWOT and PESTLE Analysis

ID : 521403053| Feb 2023| 21 pages

COMPANY PROFILE -Lacoste

Business Sector :Lifestyle & Retail

Operating Geography :France, Europe, Global

About Lacoste :

Headquartered in Troyes, France, Lacoste is a French company founded by a tennis player Rene Lacoste in 1933. The company has a green alligator logo which deals in clothing, sportswear, leather goods, footwear, eyewear, towels, watches and perfume. Lacoste brand earned its popularity when almost all the tennis player wore this brand t-shirt on the court. Lacoste licenses its trademark to various companies like the Pentland Group who has worldwide license to produce Lacoste footwear, Coty Inc. who owns the license to produce fragrance and Cemalac has the license to produce Lacoste bags and small leather goods. Tennis player Novak Djokovic has been named the brand ambassador and “the new crocodile” for Lacoste. As of early 2022, Lacoste had more than 10001 employees approximately in more than 100 countries.

The vision statement of Lacoste group is “One Brand, One Team, One Voice, for a controlled growth based on operational excellence, customer satisfaction and talent development.” The mission statement of Lacoste Group is “To make Lacoste a unique casual luxury brand embodying elegance such as Frenchness. This requires a high level of quality and professionalism within areas such as creation, style, manufacturing and retail.” The USP or the Unique Selling Point of Lacoste lies in giving a unique experience of fashion to the clients throughout the world regardless of the distribution network. This inspiring brand sells two of its product in every one second across the world.

Lacoste Revenue :


Euro 2 billion - FY ending 31st March 2021 (y-o-y growth 2%)
Euro 6,536 million - FY ending 31st March 2020

Competitive Analysis of Lacoste

SWOT
PESTLE
The SWOT analysis for Lacoste is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide distribution channel as it has 15000 outlets in more than 90 countries
2. Lacoste has a diverse product portfolio with many classifications.
3. Company is using sustainable model for
producing its products
4. Strong implementation of online marketing strategies
1. Company produces generic products which can be easily imitated.
2. Highly priced as compared to its competitors.
OpportunitiesThreats
1. Huge increase in demand for Lacoste products in APAC region
2. Surge in demand for eco-friendly and sustainable product provides a great opportunity for company as it uses natural cotton fiber.
3. Demand for activewear is increasing in
Australia.
4. Fashion world is entering into metaverse
1. Competition with other lifestyle brands like Nike, ZARA, H&M etc. is increasing day by day.
2. Increase in number of counterfeit products
produced by fake brands
3. Hacking of the Lacoste Discord to adversely impact the company
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Lacoste

Strength

1. Wide distribution channel as it has 15000 outlets in more than 90 countries: As of 2021, Lacoste has 8500 employees, 32 online stores, 1100 stores, & 15000 outlets across 90 countries which indicates how wide distribution channel Lacoste has. Also, company has its production set up near target customer base which in turn helps in reducing logistics cost and hence helps in increasing profitability of the company. Wide distribution channel helps company to increase its distribution efficiency. Having more distribution channel means access to more customer which helps in increasing revenue and in turn profitability of the company.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies

References used in Lacoste SWOT & PESTLE Analysis Report

1. Sustainable development report - https://corporate.lacoste.com/home-sustainable-developpment-report/
2. Lacoste: A Winning Brand Strategy - https://www.launchmetrics.com/resources/blog/lacoste-brand-strategy
3. EXCLUSIVE: US apparel industry prepares for impact of Ukraine-Russia war - https://www.just-style.com/special-focus/ukraine-crisis/exclusive-us-apparel-industry-prepares-for-impact-of-ukraine-russia-war/
4. Inflation and war stoking civil unrest across the globe, shows research - https://www.business-standard.com/article/international/inflation-and-war-stoking-civil-unrest- across-the-globe-shows-research-122090200184_1.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Lacoste SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/lacoste/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Lacoste SWOT and PESTLE Analysis
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