Legrand SWOT & PESTLE Analysis
COMPANY PROFILE -Legrand
Business Sector :Electrical Solutions
Operating Geography :France, Europe, Global
About Legrand :
Legrand is a France-based Industrial group that primarily specializes in the operation and distribution of products and systems for electrical installations and information networks. Legrand is the ‘global specialist’ in electrical and digital infrastructures. The group is ethically based in Limoges in the Limousin region with a workforce of approximately 39000 employees as of 2020 in over 90 countries. Legrand offers an intricate range of more than 300,000 product solutions and systems that meet innovative and sustainable standards. The company was founded in 1904 by Frederic Legrand and Emilie Betoule, which later evolved to Legrand & Co in 1926.
Legrand’s growth, is based on its history of innovation, subsequent launches of value-added products, and pioneer in targeting and acquiring small or medium sized companies that are beneficial for the Group’s business whilst enjoying leading positions on the markets. The company implements growth strategies which are the prime drivers for its success as they incorporate technologies that expand with evolving times. The company has secured several awards to its name, namely the Electronic House Product of the Year Award 2017 among others.
Legrand’s unique selling proposition or USP lies in being the worldwide leader in the design, manufacture and distribution of low-voltage fittings and accessories. Legrand’s mission statement reads, “To provide the foundation for amazing AV experiences through innovative solutions and exceptional service that solve our customers’ AV integration and technology challenges.”
Legrand Revenue :
EUR 6,622.3 million – for the year 2019 (Growth 10.42%)
EUR 5,997.2 million – for the year 2018
Competitive Analysis of Legrand
| Strengths | Weaknesses |
| 1. Growing through acquisition and mergers 2. Strong presence across global markets in electrical and digital building infrastructure. 3. Huge market and broad portfolio of products. 4. Consistent financial performance for over a decade 5. Delivering innovative products to its customer base | 1. In the era of e-commerce, Legrand needs to shift sales gear |
| Opportunities | Threats |
| 1. IoT driving growth in digital infrastructure 2. Vital opportunity in making smart cities or digitally enabled infrastructure 3. Exploring rural market through sustainable energy 4. Growth potential in new economies | 1. Increasing competition in power solutions sector 2. Worldwide economic slowdown and financial crisis will impact revenue 3. Cybersecurity threats to digital infrastructure systems and associated networks |
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Detailed SWOT Analysis of Legrand
Strength
1. Growing through acquisition and mergers: Legrand has adopted a two strategies, firstly, expansion through innovation in its products which they refer as internal growth and secondly, acquisitions of leading companies targeted for enlarging market share referred as external growth. Both these strategies have worked favorably for Legrand. Over the time, Legrand has mastered the art of pursuing acquisitions. Legrand has acquired 173 companies since 1953. The French electrical solutions baron successfully integrated and acquired 10 leading companies in 6 different countries between 2018 and 2019. Legrand announced acquisition of Focal Point, a US based company which deals in architectural lightning solution for commercial buildings in February 2020. Acquisition history speaks volumes for Legrand’s growth and the commendable increase in market share worldwide.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
1. In the era of e-commerce, Legrand needs to shift sales gear: Although Legrand has been successful in recording higher sales every year as compared to previous one, extending its products over e-commerce has not been done. Leading e-commerce websites have products of Legrand’s competitors listed, some even offer discounts. These e-commerce listings comes with multiple benefits like visibility of Legrand products to new customers through search engine optimizations, facilitate location of products quickly, customers can comprehend all its features and offerings before making a purchase and lastly it will reduce distribution cost to a very large extent. Legrand can definitely turn this weakness around into opportunity and then strength. SWOT & PESTLE.com’s research on various e-commerce websites like Amazon.com, Alibaba.com, ebay.com etc. shows that Legrand has fewer product listings as compared to its competitor Schneider Electric.
Opportunity
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Threats
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Major Competitors :
- Schneider Electric
- Havells
- ABB
- Siemens
- General Electronics
Major Brands :
- Ekinox3
- Axolute
- Britzy
- Myrius
- Mylinc
- Lyncus
- DMX3
- DPX3
- Alpivar & Alpican
- Zucchini
- Arteor IOT
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Check Out Analysis of Other Relevant Companies
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Legrand Analysis Report
1. Integrates With Standard Electrical Installations For Efficient Energy Distribution - https://www.legrand.co.in/brand
2. Innovation and simplicity: design at Legrand - https://www.legrandgroup.com/en/group/design-legrand
3. Acquisitions—alongside innovation—are one of Legrand's two growth drivers - https://www.legrandgroup.com/en/group/strategy/acquisitions
4. Universal registration document - https://www.legrandgroup.com/sites/default/files/Documents_PDF_Legrand/Finance/2020/autres/Legrand-URD_2019_1589441384.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Legrand SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2020). Legrand SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/legrand/ [Accessed 09 Jul, 2020].
In-text: (SWOT & PESTLE.com, 2020)
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Legrand SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.
Copyright of Legrand SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
