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Leonardo S.p.A SWOT & PESTLE Analysis

ID : 52757953| Dec 2020| 11 pages

COMPANY PROFILE -Leonardo S.p.A

Business Sector :Aerospace and Defense

Operating Geography :Italy, Europe, Global

About Leonardo S.p.A :

Leonardo S.p.A is a multinational company based in Italy. Its headquarters are located in Rome. Founded in 1948, it was formerly known as Finmeccanica and adopted its current name in 2007 after the famous inventor Leonardo Da Vinci. It has a consolidated industrial presence in Italy, the United Kingdom, Poland and the United States with 180 sites across the globe. The company is primarily involved in aerospace, defense and security. The Company operates in seven business sectors, such as Helicopters, Defense and Security, Electronics, Aeronautics, Space, Defense Systems and Other Activities. In addition, the Company operates through subsidiaries and joint ventures, including DRS Technologies Group (defense products, services and integrated support), Telespazio Group (providers of satellite services), Thales Alenia Space Group (satellite services and space manufacture), MBDA Group (missile systems), GIE ATR (regional aircraft) and Sistemi Dinamici SpA.
It is partially owned by the Italian government which holds approximately 30.2% of the company's shares and is its largest shareholder. Leonardo currently holds position amongst the top ten of the industry. Its operations are divided into five primary segments - Helicopters, Aircraft, Aerostructures, Electronics and Cybersecurity. Services like unmanned systems and satellite systems are also provided.
The company employs 46000 employees across 150 countries as of 2020. Leonardo features on the Borsa Italiana and is also a part of the FTSE MIB and Dow Jones Sustainability Indices. Leonardo S.p.A believes “Our identity is a universe steeped in people, values and aspirations. Our Purpose and Mission are the perfect synthesis of these elements, conveying the deepest sense of who we are, what we do and what we want to become. Leonardo’s mission is “To be the international Aerospace, Defense and Security company that best enables its customers’ success, by thinking creatively and working with passion.”

Leonardo S.p.A Revenue :


EUR 13,784 million – FY ended 31st December 2019 (y-o-y increase of 12.6%)
EUR 12,240 million – FY ended 31st December 2018

Competitive Analysis of Leonardo S.p.A

SWOT
PESTLE
The SWOT analysis for Leonardo S.p.A is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Significant international market presence
2. Leadership positions in priority sectors
3. Involved in the creation of innovative and cutting-edge technologies and products
4. Strong and comprehensive product range
5. Diversified order backlog across business units
6. Strengthening position in the US domestic market
1. False accounting and corruption charges leading to damage in reputation
2. Company banned in Indian markets due to allegations of bribery
OpportunitiesThreats
1. Promoting diversity in order intake through internationalisation
2. Delivering long-term sustainable growth by prioritizing customer support & training and army modernisation
3. Strong overall defence sector market potential over the next decade
4. Significant R&D investments to drive growth and innovation
1. Growing levels of competition in the civil sector
2. Uncertainties related to the US elections
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Leonardo S.p.A

Strength

1. Significant international market presence: Owing to its operations in multiple business segments located across various geographies, Leonardo has strong global industrial footprint. In the helicopter segment, the company operates in four domestic markets, Italy, UK, USA and Poland, with approximately 150 countries using its products, systems and services. Most of the contribution to Leonardo’s fleet distribution in the global market comes from Europe and the Americas. In addition to this, the US domestic market has been observing significant growth and the Company is planning to carry out product specific and commercial action, focused for the US civil customers. With the help of its international footprint, Leonardo strives to deliver long-term sustainable growth driven by high quality products and solutions and accelerated order intakes.

2. Significant international market presence: Owing to its operations in multiple business segments located across various geographies, Leonardo has strong global industrial footprint. In the helicopter segment, the company operates in four domestic markets, Italy, UK, USA and Poland, with approximately 150 countries using its products, systems and services. Most of the contribution to Leonardo’s fleet distribution in the global market comes from Europe and the Americas. In addition to this, the US domestic market has been observing significant growth and the Company is planning to carry out product specific and commercial action, focused for the US civil customers. With the help of its international footprint, Leonardo strives to deliver long-term sustainable growth driven by high quality products and solutions and accelerated order intakes.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Lockheed Martin
  • Thales Defense &amp
  • Security
  • Avio Aero
  • Boeing
  • Northrop Grumman
  • BAE Systems
  • Safran
  • Spirit AeroSystems

Major Brands :

  • Leonardo
  • Vitrociset
  • FATA Logistic Systems
  • Telespazio
  • Thales Alenia Space
  • MBDA
  • ATR
  • Elettronica
  • Avio
  • Larimart
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Leonardo S.p.A SWOT & PESTLE Analysis Report

1. Leonardo Investor Day Focus on US - https://www.leonardocompany.com/documents/20142/0/Leonardo+Investor+Day.pdf?t=1581438660902
2. Innovation is vitally important to Leonardo. We base our competitiveness on creating cutting-edge technologies and products.- https://www.leonardocompany.com/en/innovation/leonardo-and-innovation
3. FY 2019 Results Presentation - https://www.leonardocompany.com/documents/20142/0/ Leonardo+Presentation+-+FY2019+Results+-+sito+v2.pdf/ddd21f6e-8315-a6f9-396b-e0aec14ff043?t=1584519886703
4. Environment - https://www.leonardocompany.com/en/about-us/sustainability/environment
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Leonardo S.p.A SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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