COMPANY PROFILE -Leoni AG
Business Sector :Automotive industry
Operating Geography :Germany, Europe, Global
About Leoni AG :
Headquartered in Nuremberg, Germany, Leoni AG is a cable and harnessing manufacturing company with branches throughout the world. Founded in 1917, it is a global provider of products and solutions for data management and energy in the automotive sector and other industries. It is a member of the mid-cap MDAX index and is listed on the Frankfurt Stock Exchange. Leoni also supplies products and services to these markets: healthcare, transportation, data communication and networks, process industry, energy and infrastructure as well as factory automation. Leoni AG operates in Europe, Asia and United States. Leoni AG has honored its top suppliers with the Supplier Award 2022 and even received the JLR Supplier Excellence Award in the same year (2022). As of early 2023 the number of employees employed with Leoni Ag is around 100,000 employees in 28 countries.
The vision statement of Leoni AG reads “Passion for intelligent energy and data solutions.” The USP or Unique Selling Point of Leoni AG lies in being the global leader and supplier of cable systems. The energy and data are the two areas in which Leoni operates with great expertise being a great support system to its customers.
Leoni AG Revenue :
€ 5.10 million - FY ending 31st Dec 2022
€ 5.20 million - FY ending 31st Dec 2021
€ 4.13 million - FY ending 31st Dec 2020
Competitive Analysis of Leoni AG
The SWOT analysis for Leoni AG is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Guaranteed high standard quality
2. Strong geographic network across the world.
3. Research and development resources and dedication towards innovation
4. Customer satisfaction is a key to their success
| 1. Negative free cash flow from continuing operations
2. High short term and long-term financial debt
|
Opportunities | Threats |
1. Sustainability programme for climate neutrality
2. Expanding operations outside China and Ukraine
3. Fundamental agreement with syndicate bank to take care of company’s finance till 2025.
4. Sale of Business Group Automotive Cable Solutions (BG AM) to Stark Corporation Public Company Limited
| 1. Rising costs of raw material and logistics lead to rise in price which affected the customers.
2. Rising and recent sharp fluctuations in price of copper
|
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Detailed SWOT Analysis of Leoni AG
Strength
1. Guaranteed high standard quality: Leoni focuses on value creation process which leads to high quality products. Raw materials, technology, methods, processes all goes through a serious process in which all these things are optimized and subjected to scrutiny. This ensures consumers receive best products and are highly satisfied with their service. Leoni only deals with suppliers who fulfill their high-quality standards. Also, employees are taught various skills so that they know the importance of quality and can work effectively and efficiently so that the chances of error are minimized. One of the main characteristics of Leoni AG is that they ensure that the idea of cost saving is not adapted on the expense of product quality. Leoni focuses on maximizing the value for the company, its customers, its investors and partners.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Leoni AG is presented below in a table followed by the detailed analysis report:
Political | Economical |
1. The war between Ukraine and Russia will disrupt supply, production and sales. | 1. High price of copper will lead to rise in price
2. Impact of COVID-19 pandemic on economy and collection of raw material
3. High inflation in USA and Europe
|
Social | Technological |
1. Reduced call offs from customer affected the sales
2. Passenger cars and light vehicles preferred by consumers
| 1. Enhancement in technology through continuous innovations |
Legal | Environmental |
1. Compliance with German Public Companies Act.
2. Threatening liquidity risk of section 322(2) sentence 3 of the German Commercial Code (HGB).
| ReWire will lead to climate protection, conservation of resource and efficiency in material and the process. |
Leoni AG SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Leoni AG
Political
1. The war between Ukraine and Russia will disrupt supply, production and sales: The Russian –Ukraine war that broke out in February 2022 poses high degree of uncertainty regarding the performance of the company. This led to financial fallout on fiscal 2022 as it could not be quantified in a reliable manner. Leoni has its operations in western locations- Stryl and Kolomyia which were severely affected by the war and a result, continues to affect the sales, supply and output of the company. Higher costs of raw material and destruction and loss of assets and disruption of international payments has affected the company negatively. This war led to related and exceptional cost of approximately €21 million.
The remaining section under "Political" is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- LEONI Kerpen GmbH
- LEONI Elocab gmbH
- Leoni Schweiz
- LEONI Elocab Ltd.
- Leoni Temco Ltd
Leoni AG SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Leoni AG SWOT & PESTLE Analysis Report
1. Annual Report - https://publications.leoni.com/fileadmin/corporate/publications/responsibility/wsd/quality_policy_wsd.pdf?1644230125
2. Ideas for the future: LEONI innovation - https://www.leoni.com/en/company/innovation/new-products-systems/
3. Ukraine Bomb Shelters Help Parts Maker Keep VW and BMW Supplied - https://www.bloomberg.com/news/articles/2022-05-10/ukraine-bomb-shelters-help-parts-maker-keep-vw-and-bmw-supplied
4. Quality management: highest standards guaranteed – for all processes - https://www.leoni.com/en/company/quality/quality-management/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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