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Leoni AG SWOT and PESTLE Analysis

ID : 521625753| Feb 2023| 21 pages

COMPANY PROFILE -Leoni AG

Business Sector :Automotive industry

Operating Geography :Germany, Europe, Global

About Leoni AG :

Headquartered in Nuremberg, Germany, Leoni AG is a cable and harnessing manufacturing company with branches throughout the world. Founded in 1917, it is a global provider of products and solutions for data management and energy in the automotive sector and other industries. It is a member of the mid-cap MDAX index and is listed on the Frankfurt Stock Exchange. Leoni also supplies products and services to these markets: healthcare, transportation, data communication and networks, process industry, energy and infrastructure as well as factory automation. Leoni AG operates in Europe, Asia and United States. Leoni AG has honored its top suppliers with the Supplier Award 2022 and even received the JLR Supplier Excellence Award in the same year (2022). As of early 2023 the number of employees employed with Leoni Ag is around 100,000 employees in 28 countries.

The vision statement of Leoni AG reads “Passion for intelligent energy and data solutions.” The USP or Unique Selling Point of Leoni AG lies in being the global leader and supplier of cable systems. The energy and data are the two areas in which Leoni operates with great expertise being a great support system to its customers.

Leoni AG Revenue :


€ 5.10 million - FY ending 31st Dec 2022
€ 5.20 million - FY ending 31st Dec 2021
€ 4.13 million - FY ending 31st Dec 2020

Competitive Analysis of Leoni AG

SWOT
PESTLE
The SWOT analysis for Leoni AG is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Guaranteed high standard quality
2. Strong geographic network across the world.
3. Research and development resources and dedication towards innovation
4. Customer satisfaction is a key to their success
1. Negative free cash flow from continuing operations
2. High short term and long-term financial debt
OpportunitiesThreats
1. Sustainability programme for climate neutrality
2. Expanding operations outside China and Ukraine
3. Fundamental agreement with syndicate bank to take care of company’s finance till 2025.
4. Sale of Business Group Automotive Cable Solutions (BG AM) to Stark Corporation Public Company Limited
1. Rising costs of raw material and logistics lead to rise in price which affected the customers.
2. Rising and recent sharp fluctuations in price of copper
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Detailed SWOT Analysis of Leoni AG

Strength

1. Guaranteed high standard quality: Leoni focuses on value creation process which leads to high quality products. Raw materials, technology, methods, processes all goes through a serious process in which all these things are optimized and subjected to scrutiny. This ensures consumers receive best products and are highly satisfied with their service. Leoni only deals with suppliers who fulfill their high-quality standards. Also, employees are taught various skills so that they know the importance of quality and can work effectively and efficiently so that the chances of error are minimized. One of the main characteristics of Leoni AG is that they ensure that the idea of cost saving is not adapted on the expense of product quality. Leoni focuses on maximizing the value for the company, its customers, its investors and partners.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • LEONI Kerpen GmbH
  • LEONI Elocab gmbH
  • Leoni Schweiz
  • LEONI Elocab Ltd.
  • Leoni Temco Ltd
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References used in Leoni AG SWOT & PESTLE Analysis Report

1. Annual Report - https://publications.leoni.com/fileadmin/corporate/publications/responsibility/wsd/quality_policy_wsd.pdf?1644230125
2. Ideas for the future: LEONI innovation - https://www.leoni.com/en/company/innovation/new-products-systems/
3. Ukraine Bomb Shelters Help Parts Maker Keep VW and BMW Supplied - https://www.bloomberg.com/news/articles/2022-05-10/ukraine-bomb-shelters-help-parts-maker-keep-vw-and-bmw-supplied
4. Quality management: highest standards guaranteed – for all processes - https://www.leoni.com/en/company/quality/quality-management/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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