COMPANY PROFILE -Levi Strauss and Co.
Business Sector :Fashion and Apparel Products
Operating Geography :Americas, Europe, Asia (includes Middle-East and Africa)
About Levi Strauss and Co. :
Levi Strauss and Co is one of the largest clothing apparel companies in the world. The company was founded in 1853, and is famous for its invention of jeans as clothing apparel. It is still the global leader in jeans wear, and one of the largest companies in other segments of clothing apparel. L. S. & Co. has become a global multinational since its inception, headquartered in San Francisco, California. Presently it is operating in more than 110 countries around the world. Although the company specializes in jeans, it also manufactures and distributes casual pants, jackets, shirts, tops and related accessories across age groups for men and women. Its brands include Levi's®, Dockers®, Signature by Levi Strauss & Co. and Denizen. As of early 2023, Levi’s employed over 16,600 employees globally. Levi Strauss & Co., ranked third among the top five clothing firms internationally, has been included in Fortune's annual list of the World's Most Admired Companies 2021 for the second year in a row.
L. S. & Co. believes in the philosophy of profits through principles, inculcating sustainability in every aspect of its business. It was one of the first companies in America to implement labor standards and water-saving technologies.
Levi Strauss and Co. Revenue :
US$ 6.16 billion – FY ended 27th November 2022 (year-on-year growth of 7%)
US$ 5.76 billion – FY ended 28th November 2021
Competitive Analysis of Levi Strauss and Co.
The SWOT analysis of Levi Strauss and Co is presented below:
| Strengths | Weaknesses |
1. Iconic brand with strong appeal in the youth segment
2. Wide global reach in more than 110 countries
3. Driving growth through diversification of business
4. Involved in strong collaborations and popular partner of choice
5. Established Omni-channel presence
6. Operational excellence with strong supply chain
| 1. Majorly dependent on a group of wholesale customers
2. High debt and interest payment requirement
3. Reliance on contract manufacturers
|
| Opportunities | Threats |
1. Growing denim jeans market
2. High growth in Europe and Asia markets
3. Growing Direct-to-Consumer business
4. Pursue acquisitions to supplement its strong organic growth
| 1. Intense cost and pricing pressures in global apparel industry
2. Changes in consumer lifestyle and preferences
3. Impact from global trade war and Covid-19 pandemic
|
On purchase the Levi Strauss and Co. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed SWOT Analysis of Levi Strauss and Co.
Strength
1. Iconic brand with strong appeal in the youth segment: Levi’s® as a denim brand falls between the Gap and Ralph Lauren, catering to teenagers and youth in particular. As a brand, it has the highest brand awareness among global consumers, especially in the denim bottoms product category. It is recognized as an authentic and original lifestyle brand across product categories among its consumers. The company’s brands are a major contributor towards its long-term success, which is why to remain relevant in the VUCA world the company aims to keep re-inventing its brands. Under the company’s foray of innovation lie its core fits, like its iconic 501 jeans, as well as new fits which are yet to be introduced in the market. It has become the number one jean wear brand globally, measured by total retail sales. Now with newer modifications, it is catering to different sections of consumers in the market.
2. Wide global reach in more than 110 countries: L. S. & Co has penetrated in more than 110 countries around the world. The company manages its retail operations in these countries by categorizing them in three regions- Americas, Europe and Asia (which includes Middle-east and Africa). The company develops sources and markets its products around the world, leveraging its global infrastructure to service its customers. The company has over 50,000 retail outlets worldwide, which include around 3,100 brand-dedicated stores and shop-in-shops. Different kinds of channels dominate the market in different country regions. For example, chain retailers and department stores are the dominant distribution channels for Levi’s and Dockers products in the United States. However, outside this region, specialty retailers, department stores franchised or brand-dedicated stores and shop-in-shops are primary channels of distribution. The company has also ventured into the online distribution channels, selling the products of these two brands through self and third-party operated websites.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE / PESTEL analysis of Levi Strauss and Co is presented below:
| Political | Economical |
1. Changes made to trade policy
2. Impact of Russia-Ukraine war on supply chain
| 1. Fluctuations in foreign currency
2. Dependence on consumer spending
3. Impact of Covid-19 on economy and businesses
|
| Social | Technological |
1. Responding timely to consumer demand and market conditions
2. Sustainable fashion trending amongst consumers
3. Advocating for ‘RIGHT’ social causes
| 1. Execution of e-commerce business
2. Investments in Information Technology systems
3. Machine learning-powered shipping optimization engine
|
| Legal | Environmental |
1. Cyber security, privacy and data protection risks
2. Protection of trademarks and Intellectual Property Rights
| 1. Focus on climate change and sustainability initiatives
2. Using sustainable materials in products
|
On purchase the Levi Strauss and Co. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed Pestle Analysis of Levi Strauss and Co.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Focus on climate change and sustainability initiatives: Concentrations of carbon dioxide and other greenhouse gases are rising in the atmosphere. This rise, caused by emissions from factories and motor vehicles, is becoming a major cause for climate change all over the world. Changes in weather patterns and increase in frequency and severity of natural disasters are disrupting agricultural activities in countries around the world, especially those that are completely dependent on monsoons. Climate change has thus affected the production of cotton, which is the main component of cloth. Untimely monsoons lead to either late production of cotton, or destruction of crop which affects the whole supply chain of the apparel industry. In order to mitigate the risks associated with climate change, the company has to maintain larger safety stocks of cotton. This means more costs of warehousing, translating into lower margins.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
Major Brands :
- Dockers
- Levi’s
- Signature
- Denizen
On purchase the Levi Strauss and Co. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Levi Strauss and Co. SWOT & PESTLE Analysis Report
1. Annual Report - https://s23.q4cdn.com/172692177/files/doc_financials/2021/ar/LSCo_2021-Annual-Report_V25.pdf
2. Website - https://www.levistrauss.com/
3. Denim Jeans Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Offline), By End-user (Men, Women, Children), By Region (North America, APAC, Europe, Central & South America, MEA), And Segment Forecasts, 2022 – 2030 - https://www.grandviewresearch.com/industry-analysis/denim-jeans-market
4. Ukraine war to sully clothes sales from Levi to Ralph Lauren - https://economictimes.indiatimes.com/small-biz/trade/exports/insights/ukraine-war-to-sully-clothes-sales-from-levi-to-ralph-lauren/articleshow/90091009.cms?from=mdr
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Levi Strauss and Co SWOT and PESTLE analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.
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