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Liberty Global SWOT and PESTLE Analysis

ID : 52138753| Feb 2023| 15 pages

COMPANY PROFILE -Liberty Global

Business Sector :Telecom and Mass Media

Operating Geography :North America, United States, Global

About Liberty Global :

It is an American International telecommunications and Television Company formed in 2005 by the merger of international arm of Liberty Media and UGC. It is headquartered in Denver, USA. It has 47,000 employees.

Liberty Global Revenue :

US $20 Billion (FY 2016)

Competitive Analysis of Liberty Global

SWOT
PESTLE
The SWOT Analysis for Liberty Global is presented below:
Strengths
Weaknesses
1. Commitment towards improving customer experience
2. Largest player in Europe
3. Healthy financial statement with high growth rate
4. Strong operating performance in Europe
5. Great improvement in video performance		1. Limited Presence in few countries of Europe and Latin America
2. Less telephony addition (less RGU) in most of the European countries
Opportunities
Threats
1. Business acquisition – to become market leader in America
2. Expand their reach to other developing countries with less competition
3. Focus on future – 4G mobile communication		1. Intense Competition
2. Government Rules and Policies
3. Impact of Trump administration policies
4. Disturbances in weather conditions or natural calamities
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Detailed SWOT Analysis of Liberty Global

 

Strength

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Weakness

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Opportunity

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Threat

1. Intense Competition: There has been a rise in the competitors of Liberty Global in the recent years with some of the major names being EutelSat Communications, SES SA and Kabel Deutschland Holding AG. These companies are giving a tough competition to Liberty Global and might eat into their market share in the future.

2. Government Rules and Policies: Telecommunications and media business is majorly dependent on the government rules and regulations. With change in the governments and political events such as Brexit, the regulatory policies including rules and regulations can also change which might be a challenge for the Liberty Global.

3. Impact of Trump administration policies: Donald Trump has announced that the minimum salary to get the H1-B visa has been more than doubled to $130,000. The company would not be able to hire workers at a cheap rate from the Asian and other countries and therefore they might have to pay more salary to the employees leading to the overall increase in the cost to Liberty Global.

4. Disturbance in weather conditions or natural calamities: Heavy rainfall or a natural calamity can surely produce a fault in the wiring and can also disturb the networks in a region. Therefore, this can be a major threat for the company as different countries are prone to different calamities such as thunderstorms or flooding due to rain and they might have to repair the wirings and cables in such cases leading to a lot of loss for Liberty Global.

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