Liberty Media SWOT & PESTLE Analysis
COMPANY PROFILE -Liberty Media Corporation
Business Sector :Media and Entertainment
Operating Geography :North America
About Liberty Media Corporation :
Liberty Media Corporation is an American mass media company which owns interest in a broad range of media, communications & entertainment businesses. Those businesses are attributed to three tracking stock groups: the Liberty SiriusXM Group (satellite radio operator), the Braves Group (owner of Atlanta Braves Major League Baseball Club, stadium) and the Formula One Group (global motorsports business). The company was founded in 1991 & is currently headquartered in Englewood, Colorado, USA as of 2017.Liberty Media Corporation Revenue :
$5276 million– FY ending 2016Competitive Analysis of Liberty Media Corporation
| 1. Strong Financials 2. Strong strategic acquisitions/deals 3. Diversified Business portfolio 4. Highly favoured stock in stock market | 1. Loss in Base Ball Club subsidiary 2. Over dependence on subscriber revenue |
| 1. Tapping new opportunities with Formula One takeover 2. Growth in markets other than US | 1. Threat from competitors with similar business model 2. Threat towards the success of Formula One |
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Detailed SWOT Analysis of Liberty Media Corporation
Strength
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Weakness
1. Losses in Base Ball club subsidiary: Braves Group, one of the 3 wholly owned subsidiaries is showing losses for the past few years despite increase in revenues.The baseball club’s weak performance in last 2 years can be the reason for continuing losses. The team has lost 95 & 93 games in 2015 & 2016 respectively. However the operating expenses increased highly in 2016 (from $189m to $224m) which increased the operating losses by $38 million as compared to 2015. Braves Holdings brought its retail operations in house during the 2016 and engaged a new concessions operator for the 2016 season. These contractual changes resulted in increases in revenue, which were offset by corresponding increases in operating expenses. Increase in operating expenses was attributed to additional staff positions related to the retail operations & certain concessions expenses incurred
2. Over dependence on subscriber revenue: Liberty Media generated a revenue of $5276 million for FY 2016 out of which $5014 million is contributed by SiriusXM Group which operates on subscriber fee based revenue model. If, due to technological changes or other reason, SiriusXM starts to lose out on its subscriber base, Liberty Media will immediately run into huge losses
Opportunity
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Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Liberty Media Corporation Analysis Report
References
1. Annual Reports 2016- Liberty Media: https://files.shareholder.com/downloads/ABEA-4CW8ZW/5319438560x0x939098/1C27769C-3DB3-4A14-A1F9-46D36F66D5E7/Liberty_Media_Corporation_-_Complete_2016_Annual_Report.pdf Scripps Network Interactive Inc: Pandora Media Inc- https://investor.pandora.com/Cache/1500101079.PDF?O=PDF&T=&Y=&D=&FID=1500101079&iid=4247784
2. Liberty Media shows how to win deals & influence companies https://www.ft.com/content/0283aaea-5123-11e7-bfb8-997009366969?mhq5j=e7
3. Why Gabelli is high in Malone’s Liberty Companies: https://www.forbes.com/sites/genemarcial/2015/07/30/why-gabelli-is-high-on-malones-liberty-companies/#7d3d1bb66590
4. Liberty Media seeks new Formula 1 fans as TV audiences fall https://www.standard.net/Business/2016/09/08/Liberty-Media-seeks-new-Formula-1-fans-as-TV-audiences-fall
5. Don’t let Big F1 teams push you around, Johnny Herbert tells Liberty Media: https://www.theguardian.com/sport/2017/feb/07/johnny-herbert-f1-owners-threats-big-guns-smaller-teams-liberty-media
6. https://csimarket.com/stocks/compet_glance.php?code=LMCA
7. Braves think they’re close to contending. Are they? https://atlantabraves.blog.ajc.com/2017/01/09/braves-think-theyre-close-to-contending-are-they/
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SWOT & PESTLE.com (2020). Liberty Media SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/liberty-media/ [Accessed 31 May, 2020].
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Liberty Media Corporation SWOT and PESTLE analysis has been conducted by Prerna Pathre and reviewed by senior analysts from Barakaat Consulting.
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