COMPANY PROFILE -Liberty Media Corporation
Business Sector :Media and Entertainment
Operating Geography :North America
About Liberty Media Corporation :
Liberty Media Corporation is an American mass media company which owns interest in a broad range of media, communications & entertainment businesses. Those businesses are attributed to three tracking stock groups: the Liberty SiriusXM Group (satellite radio operator), the Braves Group (owner of Atlanta Braves Major League Baseball Club, stadium) and the Formula One Group (global motorsports business). The company was founded in 1991 & is currently headquartered in Englewood, Colorado, USA as of 2017.
Liberty Media Corporation Revenue :
$5276 million– FY ending 2016
Competitive Analysis of Liberty Media Corporation
The SWOT analysis for Liberty Media Corporation is presented below:
| Strengths | Weaknesses |
1. Strong Financials
2. Strong strategic acquisitions/deals
3. Diversified Business portfolio
4. Highly favoured stock in stock market
| 1. Loss in Base Ball Club subsidiary
2. Over dependence on subscriber revenue
|
| Opportunities | Threats |
1. Tapping new opportunities with Formula One takeover
2. Growth in markets other than US
| 1. Threat from competitors with similar business model
2. Threat towards the success of Formula One
|
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Detailed SWOT Analysis of Liberty Media Corporation
Strength
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Weakness
1. Losses in Base Ball club subsidiary: Braves Group, one of the 3 wholly owned subsidiaries is showing losses for the past few years despite increase in revenues.The baseball club’s weak performance in last 2 years can be the reason for continuing losses. The team has lost 95 & 93 games in 2015 & 2016 respectively. However the operating expenses increased highly in 2016 (from $189m to $224m) which increased the operating losses by $38 million as compared to 2015. Braves Holdings brought its retail operations in house during the 2016 and engaged a new concessions operator for the 2016 season. These contractual changes resulted in increases in revenue, which were offset by corresponding increases in operating expenses. Increase in operating expenses was attributed to additional staff positions related to the retail operations & certain concessions expenses incurred
2. Over dependence on subscriber revenue: Liberty Media generated a revenue of $5276 million for FY 2016 out of which $5014 million is contributed by SiriusXM Group which operates on subscriber fee based revenue model. If, due to technological changes or other reason, SiriusXM starts to lose out on its subscriber base, Liberty Media will immediately run into huge losses
Opportunity
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Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Liberty Media Corporation is presented below:
| Political | Economical |
| 1. Privatization of Public Broadcasting on cards | 1. Trade protectionist policies of Trump administration |
| Social | Technological |
1. Expected trend for skinny bundles
2. Formula One- the fastest growing motor sport on social media
| 1. Future of broadcast radio
2. Leveraging through use of Digital
|
| Legal | Environmental |
| 1. Expected change in media ownership rules | 1. Liberty’s effort towards environment |
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Detailed Pestle Analysis of Liberty Media Corporation
Weakness
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Economic
1. Trade protectionist policies of Trump administration: With the advent of Trump administration, the media industry expects trade wars as big investors from other countries will be restricted from investing in US. Trump has even criticized Federal Reserve chairwoman Janet Yellen for keeping interest rates low. With this the industry can expect an increase in interest rates in near future which might make it harder for companies to do deals.
Social
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Technological
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Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Liberty’s effort towards environment: Liberty Media believes in working to keep our environment cleaner and healthier. Liberty Media has taken various steps to achieve that like reduction of waste at headquarters, company-wide recycling programs, energy efficient lighting, management of solar energy facilities in Arizona and Pennsylvania, etc.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Regulatory Outlook Report
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Risk Analysis Report
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Environmental, Social, and Governance (ESG) Analysis Report
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M&A Analysis Report
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Subsidiaries, Partnerships and Collaborations Report
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Stakeholder Analysis Report
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Technology Landscape and Outlook Report
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Covid-19 Impact Analysis Report
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Key News and Events Report
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Check Out Analysis of Other Relevant Companies
References used in Liberty Media Corporation SWOT & PESTLE Analysis Report
References
1. Annual Reports 2016-
Liberty Media: https://files.shareholder.com/downloads/ABEA-4CW8ZW/5319438560x0x939098/1C27769C-3DB3-4A14-A1F9-46D36F66D5E7/Liberty_Media_Corporation_-_Complete_2016_Annual_Report.pdf
Scripps Network Interactive Inc:
Pandora Media Inc- https://investor.pandora.com/Cache/1500101079.PDF?O=PDF&T=&Y=&D=&FID=1500101079&iid=4247784
2. Liberty Media shows how to win deals & influence companies
https://www.ft.com/content/0283aaea-5123-11e7-bfb8-997009366969?mhq5j=e7
3. Why Gabelli is high in Malone’s Liberty Companies: https://www.forbes.com/sites/genemarcial/2015/07/30/why-gabelli-is-high-on-malones-liberty-companies/#7d3d1bb66590
4. Liberty Media seeks new Formula 1 fans as TV audiences fall
https://www.standard.net/Business/2016/09/08/Liberty-Media-seeks-new-Formula-1-fans-as-TV-audiences-fall
5. Don’t let Big F1 teams push you around, Johnny Herbert tells Liberty Media: https://www.theguardian.com/sport/2017/feb/07/johnny-herbert-f1-owners-threats-big-guns-smaller-teams-liberty-media
6. https://csimarket.com/stocks/compet_glance.php?code=LMCA
7. Braves think they’re close to contending. Are they?
https://atlantabraves.blog.ajc.com/2017/01/09/braves-think-theyre-close-to-contending-are-they/
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Liberty Media Corporation SWOT and PESTLE analysis has been conducted by Prerna Pathre and reviewed by senior analysts from Barakaat Consulting.
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