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Lithia Motors Inc. SWOT & PESTLE Analysis

ID : 521136853| Feb 2022| 21 pages

COMPANY PROFILE -Lithia Motors Inc.

Business Sector :Automotive Retailing

Operating Geography :United States, North America, Global

About Lithia Motors Inc. :

Lithia Motors Inc. based in Medford, Oregon, is a national car retailer in the United States. Walt DeBoer launched the business in 1946 with a single car dealership in Ashland, Oregon. Present in 209 locations throughout 22 states, the company offers around 33 new vehicle brands and all used vehicle brands. Domestic, Import, and Luxury are the three segments in which it operates. The firm's domestic business consists of retail automotive franchises that sell new Chrysler, GM, and Ford vehicles. Its Import category comprises retail automotive franchises that mostly offer new vehicles from Honda, Toyota, Subaru, Nissan, and Volkswagen. Its Luxury sector consists of retail automobile franchises that predominantly offer new BMW, Mercedes-Benz, and Lexus vehicles. The business also offers products and services which consist of new and used vehicles, finance and insurance products and automotive repair and maintenance. Lithia & Driveway announced its entry into the North American Powersports market on November 9, 2021, with the acquisition of Pfaff Harley-Davidson in Toronto, Canada.
Lithia Motors, Inc.'s Unique Selling Point or USP lies in it being one of America's largest auto merchants, with the majority of domestic and import franchises. The mission statement of Lithia Motors reads, "Growth Powered by People", we aim to do our very best every day and have fun while working together".

Lithia Motors Inc. Revenue :


$ 14.663 billion - FY ending 31st March 2021 (y-o-y growth 16.3%)
$ 13.124 billion - FY ending 31st March 2020

Competitive Analysis of Lithia Motors Inc.

SWOT
PESTLE
The SWOT analysis for Lithia Motors Inc. is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. One of the largest automotive franchises in the United States
2. Consistently strong financial performance
3. Strategic acquisitions expanding its network.
4. Successful omnichannel network lowering operating costs
1. Significant portion of the vehicles are manufactured outside the United States.
2. Presence limited to the United States
3. Lease obligations of the company can adversely impact financial health and impair acquisitions.
4. The company is highly indebted
OpportunitiesThreats
1. Growth through acquisition and network optimization.
2. Increasing sales of used cars.
1. Natural disasters and adverse weather conditions dent operations.
2. Changes in consumer spending and preferences
3. Increase in ride sharing services
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Lithia Motors Inc.

Strength

1. Significant portion of the vehicles are manufactured outside the United States: A major portion of the vehicles that the company sells is manufactured outside of the United States. Moreover, all the vehicles that the company sells includes parts which are manufactured outside of the United States exposing it to various customary risks such as import duties, fluctuations in the currency, trade restrictions between different countries, transportation costs, fluctuations in the exchange rates, general political and socioeconomic conditions in other countries. Any changes in the costs of the vehicle or vehicle parts increase the price at which it is available to consumers which could negatively impact consumer demand and the revenue of the company. If the increased costs do not lead to increase in prices to the consumers, it will erode the profit margins for the company.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1.Natural disasters and adverse weather conditions dent operations: The states and regions where the dealerships of the company are present in the United States are prone to natural disasters and adverse weather conditions. Actual or threatened disasters and severe weather events like hurricanes, floods, earthquakes or extraordinary events have occurred in the past and could even occur in the future which could materially impact the company’s dealership operations and could even impair the value of the dealership property. These events could have significant impact on the results of operations, financial condition and the cashflows of the company. Moreover, automotive manufacturing supply chain spans across the globe. Any disruptions resulting from natural disasters and adverse weather conditions affect the supply chain and could affect the flow of inventory or parts to the company or the manufacturing partners.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Carvana
  • Vroom Inc.
  • Shift
  • CarMax
  • Asbury Automotive Group
  • AutoNation

Major Brands :

  • Chrysler
  • General Motors
  • Ford
  • Toyota
  • Honda
  • Subaru
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Lithia Motors Inc. SWOT & PESTLE Analysis Report

1. As one of the largest automotive retailers in the U.S., Lithia operates 180 stores in 18 states with a goal to be nationwide by 2025. - https://fortune.com/company/lithia-motors/fortune500/
2. Auto retailer Lithia Motors quarterly profit more than triples - https://www.reuters.com/article/lithia-motors-results/auto-retailer-lithia-motors-quarterly-profit-more-than-triples-idUSL4N2ME271
3. Lithia Says Q4 Revenue Rose 60% To $6.3 Bln - https://www.reuters.com/companies/LAD/key-developments
4. ANNUAL REPORT For the Fiscal Year Ended: December 31, 2020 - https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_LAD_2020.pdf
5. Lithia Motors, Inc. (LAD) - FORM 10-K | Annual Report - https://seekingalpha.com/filing/4837694
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Lithia Motors Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/lithia-motors/ [Accessed 18 May, 2022].

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Lithia Motors Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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