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Loblaw Companies Limited SWOT & PESTLE Analysis

ID : 52698153| Sep 2020| 12 pages

COMPANY PROFILE -Loblaw Companies Limited

Business Sector :Retail, Healthcare

Operating Geography :Canada, North America

About Loblaw Companies Limited :

Loblaw Companies Limited is a Canadian food retailer, encompassing corporate and franchise supermarkets. It was founded in 1956 by Theodore Loblob. It is headquartered in Ontario, Canada. It is a network of corporate and independently operated stores in communities across the country. As of 2020, the company has employed close to 2,00,000 Canadians. Loblaw offers convenient locations that span the value spectrum from discount to speciality; full-service pharmacies; no-fee banking; affordable fashion and family apparel; and, three of Canada’s top consumer brands in President’s Choice, Life Brand and no name. It operates five independent divisions - Market, Shoppers Drug Mart, Real Canadian Super Store Discount, PC Financial and Job Fresh.

The company’s vision statement reads, “Loblaw’ purpose- Live Life Well- supports the needs and well-being of Canadians who make one billion visits each year to the company’s stores.” Loblaw Companies Limited was recognised as one of Canada’s Top 100 Employers (2020) and Greater Toronto’s Top Employers(2020). The company’s unique selling proposition or USP lies in it being the Canada’s largest food and pharmacy leader with around one billion customers.

Loblaw Companies Limited Revenue :


CAD 48,037 million – FY ended 28th December 2019 (y-o-y growth of 2.9%)
CAD 46,693 million – FY ended 29th December 2018

Competitive Analysis of Loblaw Companies Limited

SWOT
PESTLE
The SWOT analysis for Loblaw Companies Limited is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Canada’s leading retail and pharmacy chain offering a diverse portfolio of products & services
2. Omni-channel distribution channels for a digital experience
3. Unique customer retention programs including rewards and personalization
4. Access to a huge data base resulting in data-driven decision making
5. Connected with the largest EMR platform, giving a customer-empowering healthcare service
1. Product recalls like PC® Cranberry Goat's Milk Cheese affecting the brand name
2. Sharp increase in depreciation and amortization in 2019 as compared to 2018
OpportunitiesThreats
1. Expansion in assortment of products with the help of online marketplaces
2. Leveraging artificial intelligence (AI) to implement automation
3. Increasing demand for healthy and nutritious food products
1. Highly competitive environment in retail and financial services resulting in price wars
2. Computer glitches threatening the privacy and security of consumer data
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Loblaw Companies Limited

Strength

1. Canada’s leading retail and pharmacy chain offering a diverse portfolio of products & services: With the aid of its five operating divisions, Loblaw strives to be the most preferred company in food, health and beauty. The company operates through stores and pharmacies present in numerous Canadian communities, within 10 kms of which nearly 90% of the Canadian population resides. In this way, it stays associated with its target communities and efficiently helps its customers to lead better and healthier lives. The five operating divisions of Loblaw are namely the Market division that operates over 475 stores, the Discount division operating over coast to coast 117 Real Canadian Superstore locations, 114 Maxi, 13 Extra Foods, and 263 No Frills stores, the 1,300 Associate-owned stores, retail outlets, specialty drug distribution network, pharmacy services and retirement communities, a generic drug manufacturer, and an electronic medical records platform-operating Shoppers Drug Mart, the Joe Fresh collection and the PC Financial services.

2. Omni-channel distribution channels for a digital experience: Loblaw is an omni-channel operating company which takes pride in running its distribution network through the country’s multiple top store banners as well as layering in the kinds of digital customer experiences through online platforms. In 2019, the company invested $1 billion in store renovation, and in pursuit of offering the best services in Food, Health and Beauty. It introduced new services like a full range of fresh meal kit solutions under the President’s Choice brand.

Loblaw strives to be present in the lives of its customers in both online and offline channels. The company launched an online platform for nationwide sale of medical cannabis, and inaugurated 14 enhanced beautyBOUTIQUE locations in 2019. It invested in its Everyday Digital Retail strategy as a complement to the physical assets. As a matter of fact, Loblaw generated revenue of over $1 billion dollars from its digital platforms in 2019. Also, the company opened up its first standalone online grocery pick-up location in the Greater Toronto Area. Furthermore, as a supplement to its delivery partnership with Instacart, it continued building hub-and-spoke pick-up locations at transit stations in major urban cities

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Sysco
  • Reyes Holdings
  • Gordon Food Service
  • McLane
  • UNFI
  • SpartanNash
  • US Foods
  • Sobeys
  • PFG
  • DON

Major Brands :

  • President's Choice
  • Farmer’s Market
  • Life Brand
  • No Name
  • Joe Fresh
  • T&T
  • Exact
  • Seaques
  • Azami
  • Teddy's Choice
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References used in Loblaw Companies Limited SWOT & PESTLE Analysis Report

1. Press release details - https://media.loblaw.ca/English/media-centre/press-releases/press-release-details/2020/Product-Recall-PC-Maple-Apple-Seasoned-Pork-Loin-Roast/default.aspx
2. Loblaw Is Redefining Retail Operations With AI - https://risnews.com/loblaw-redefining-retail-operations-ai
3. Loblaw hit by computer glitch, some stores forced to close temporarily - https://www.theglobeandmail.com/report-on-business/technical-error-temporarily-shutters-loblaw-stores/article29989248/
4. Liberal government slammed for $12M retrofit to Loblaws fridges - https://www.thestar.com/politics/federal/2019/04/09/liberal-government-slammed-for-12m-retrofit-to-loblaws-fridges.html
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Loblaw Companies Limited SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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