Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

L’Oreal SWOT & PESTLE Analysis

ID : 5286653| Nov 2019| 14 pages


Business Sector :FMCG, Personal Care

Operating Geography :Europe, France, Global

About L'Oréal :

L'Oréal, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 82,881 employees.

L'Oréal Revenue :

€ 26.02 billion – FY ending December 2017

Competitive Analysis of L'Oréal

The SWOT analysis for L’Oreal is presented below:
1. Strong research & development
2. Universalisation – The Development Strategy
3. Quality and safety
4. Serves diverse markets & is a market leader
1. Multiple acquisitions
2. Dependence on supplier
1. New markets in Africa and Middle East
2. Travel retail
3. Products for fast growing BRIC country markets
1. Competition from both ends
2. Emergence of new business models
3. Recessionary trends and restrained consumer spending
4. Seasonal business
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Detailed SWOT Analysis of L'Oréal


1. Strong Research & Development: L’Oreal has around four thousand researchers and a budget equivalent to 3.1% of sales for research and development. The R&D expenses for 2015 were €794 million and they have constantly risen over the last two years. The cosmetics industry faces a lot of competition and L’Oreal focuses on success and growth through innovation. The Company has also made advances in cellular engineering and micro fluids which will enable it to use this in its products in future.

2. Universalisation - The Development Strategy: The Universalisation strategy of The Company focuses on globalization that respects differences. Through this strategy The Company can modify their offerings to suit the consumer’s demands in various parts of the world. They study the specifics of consumer’s requirements and adapt their products to the lifestyles of different consumers. The Company has research centres in the United States, Japan, China, Brazil and India. The data from these areas enable The Company to develop products as per the consumer aspirations.

3. Quality and Safety: The cosmetics industry has to comply with safety requirements and legislation. The Worldwide Safety Evaluation organisation evaluates the safety of raw materials and finished products from the industry. L’Oreal monitors the adverse effects that may arise once the product is on the market through its “cosmeto-vigilance network”. This network compiles, validates and analyses any adverse effects related to use of a product based on rigorous, proven methodologies, allowing the appropriate corrective measures to be taken where necessary.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Check Out Analysis of Other Relevant Companies

References used in L'Oréal Analysis Report
1. L’Oreal Annual Report 2015

2. L’Oreal news

3. Forbes

4. Economic Times

5. Deloitte 2015 Consumer Products Industry Outlook

The detailed set of references are available on request in the 'Complete report' on purchase.

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.


SWOT & (2020). L’Oreal SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

L’Oreal SWOT and PESTLE analysis has been conducted by Merlyn Pereira and reviewed by senior analysts from Barakaat Consulting.

Copyright of L’Oreal SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
L’Oreal SWOT & PESTLE Analysis
Price : USD 12.53