COMPANY PROFILE -LuLu Group International
Business Sector :Retail and Real Estate
Operating Geography :UAE, Middle East, Asia, Global
About LuLu Group International :
With its headquarters in Abu Dhabi, United Arab Emirates, LuLu Group International is a multinational conglomerate firm that runs a network of supermarket chains and retail businesses. In the year 2000, M. A. Yusuff Ali founded the business. The LuLu Group has developed from its modest origins into a significant business with a strong Gulf presence. It serves as a benchmark for the retail sector, which has now spread across all continents. The company's operations span it all from operating hypermarkets to developing shopping malls, producing and trading goods, owning hotels, and developing real estate. This enables customers to access their goods and services regardless of the industry individuals are in, whether it be supply chain management, building technology, or information technology security. The Middle East, Asia, the US, and Europe are where LuLu Group primarily conducts business. LuLu Group in June 2022 opened a new hypermarket in Jeddah to help promote Saudi Food Products.
The USP of LuLu Group International is that it is a well-known global business distributor, one of the biggest retail chains in Asia, and the biggest in the Middle East with 215 outlets in the Gulf Cooperation Council (GCC) nations. The mission statement of the company reads, "To provide a unique shopping experience to customers with unmatched value in terms of quality of products and services, while continuously exploring new market opportunities and adding value to all its business associates".
LuLu Group International Revenue :
US$ 6.3 billion – FY ending 31st March 2022
US$ 4.4 billion – FY ending 31st March 2021
Competitive Analysis of LuLu Group International
The SWOT analysis for LuLu Group international is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Wide network of stores and strong presence in Middle east countries.
2. Operates across major business segments like retail stores, real estate, hospitality and distribution.
3. Awarded and recognized by government of many countries and by many reputed organizations.
4. Expanding operations by setting up new plants, partnerships etc.
| 1. Limited presence outside the Middle East
2. High fixed cost incurred in the hypermarket business even if revenue can remain low.
|
Opportunities | Threats |
1. Expand supermarkets to new areas or countries.
2. Grow the business segment through acquisitions.
3. Entering into new initiatives and MOUs with different governments.
4. Increase sales through the e-commerce channel.
| 1. Increased competition from online channels can impact the sales of the hypermarkets.
2. Rise in the covid-19 cases can impact different business segments of the group.
3. Supply chain crisis can cause disruptions |
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Detailed SWOT Analysis of LuLu Group International
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
1. Increased competition from online channels can impact the sales of the hypermarkets: The onset of Covid-19 has given rise to a fleet of new online stores that cater directly to the need of the consumers. The cost of operating such companies is less and they give tough competition to the brick-and-mortar hypermarkets and stores. In UAE, 79% of the consumers shifted to shopping online due to the Covid-19 and around 47% of the people will continue to shop online even after the pandemic. The online stores are expected to grow significantly in the coming years and this is the reason that various new players are entering into the market. E-grocery companies like Kibsons, aggregators like InstaShop, Talabat, large global players like amazon, Walmart and D2C companies like Nespresso, clickcuisine and others have started operations in GCC countries. This is a major threat to the existing hypermarkets and supermarket chains. So, to tackle the competition the hypermarket giants have also started adapting to the online space. Companies like Carrefour, Spinneys, LULU group have started their online channels. But the technology driven new age e-commerce channels are likely to take away from the market share of the existing hypermarket giants.
The remaining section under "Threat" is available only in the 'Complete Report' on purchase.
The PESTLE analysis for LuLu Group International is presented below in a table followed by the detailed analysis report:
Political | Economical |
1. UAE is transforming its foreign policy and improving foreign relations.
2. India- UAE are creating a $7 billion food corridor in the next 3 years.
| 1. Businesses are planning to raise product prices due to the rise in inflation
2. Supply chain disruption is causing a rise in the raw material prices.
|
Social | Technological |
1. Customers preference for e-commerce shopping has grown rapidly after covid-19. | 1. Retail automation is an emerging trend in the retail industry.
2. Interactive retail experiences through VR and AR help in improving consumer experience.
3. Increasing number of companies are moving on to cloud platform to manage their data.
|
Legal | Environmental |
1. UAE government is changing its labour laws. | 1. Retailers are reducing the use of plastic bags to protect the environment. |
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Detailed Pestle Analysis of LuLu Group International
Political
1. UAE is transforming its foreign policy and improving foreign relations: UAE is a major oil economy that exports oil to the world. UAE has good relations with big economies like USA, Russia, China etc. To revamp its economy and attract investment UAE is making changes to its foreign policy and geopolitical strategies. UAE is boosting its trade partnership with the major economies and also tightening up is national security. UAE invited the Iranian president to visit the country, which will be first for any Iranian president. UAE is adopting a “No Problem, Policy” towards its neighbors. UAE is avoiding any type of involvement in disputes and is adopting dialogue policy. The changing foreign and geopolitical strategy may be a good sign for the businesses in UAE. Lulu Group is one of the biggest chains of hypermarket in UAE. It also operates in other business segments like distribution, real estate, manufacturing etc. Maintaining good relations with the neighbors will allow UAE to attract foreign investments and expand its companies to foreign markets. This will give opportunity to businesses like Lulu group to expand its operations in the foreign countries. It will also help Lulu group to export products from foreign countries and sell it in their hypermarkets.
The remaining section under "Political" is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Carrefour
- Spinneys
- Esselunga
- Landmark group
- Cencosud
- Bird Group
Major Brands :
- Twenty 14 holdings
- Lulu international exchange
- Y international
- Tablez Food Company Pvt Ltd
- Line investment and Property LLC
On purchase the LuLu Group International SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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LuLu Group International Covid-19 Impact Analysis |
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LuLu Group International BCG Analysis |
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LuLu Group International Segmentation, Targeting and Positioning (STP) Analysis |
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LuLu Group International Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in LuLu Group International SWOT & PESTLE Analysis Report
1. LuLu Group International - https://en.wikipedia.org/wiki/LuLu_Group_International
2. TerraPay partners with LuLu International Exchange to power real-time cross-border transfers from UAE to key global markets - https://www.terrapay.com/media/terrapay-partners-with-lulu-international-exchange-to-power-real-time-cross-border-transfers-from-uae-to-key-global-markets.php
3. The Reshaping of UAE Foreign Policy and Geopolitical Strategy - https://carnegieendowment.org/sada/86130
4. Raw material prices and supply shortages skyrocket (in 7 charts) - https://www.consultancy.eu/news/7143/raw-material-prices-and-supply-shortages-skyrocket-in-7-charts
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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LuLu Group International SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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