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LuLu Group International SWOT & PESTLE Analysis

ID : 521310353| Jul 2022| 21 pages

COMPANY PROFILE -LuLu Group International

Business Sector :Retail and Real Estate

Operating Geography :UAE, Middle East, Asia, Global

About LuLu Group International :

With its headquarters in Abu Dhabi, United Arab Emirates, LuLu Group International is a multinational conglomerate firm that runs a network of supermarket chains and retail businesses. In the year 2000, M. A. Yusuff Ali founded the business. The LuLu Group has developed from its modest origins into a significant business with a strong Gulf presence. It serves as a benchmark for the retail sector, which has now spread across all continents. The company's operations span it all from operating hypermarkets to developing shopping malls, producing and trading goods, owning hotels, and developing real estate. This enables customers to access their goods and services regardless of the industry individuals are in, whether it be supply chain management, building technology, or information technology security. The Middle East, Asia, the US, and Europe are where LuLu Group primarily conducts business. LuLu Group in June 2022 opened a new hypermarket in Jeddah to help promote Saudi Food Products.

The USP of LuLu Group International is that it is a well-known global business distributor, one of the biggest retail chains in Asia, and the biggest in the Middle East with 215 outlets in the Gulf Cooperation Council (GCC) nations. The mission statement of the company reads, "To provide a unique shopping experience to customers with unmatched value in terms of quality of products and services, while continuously exploring new market opportunities and adding value to all its business associates".

LuLu Group International Revenue :


US$ 6.3 billion – FY ending 31st March 2022
US$ 4.4 billion – FY ending 31st March 2021

Competitive Analysis of LuLu Group International

SWOT
PESTLE
The SWOT analysis for LuLu Group international is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide network of stores and strong presence in Middle east countries.
2. Operates across major business segments like retail stores, real estate, hospitality and distribution.
3. Awarded and recognized by government of many countries and by many reputed organizations.
4. Expanding operations by setting up new plants, partnerships etc.
1. Technology implementation in the group’s business is at the early stage.
2. Limited presence outside the Middle East
3. High fixed cost incurred in the hypermarket business even if revenue can remain low.
OpportunitiesThreats
1. Expand supermarkets to new areas or countries.
2. Grow the business segment through acquisitions.
3. Entering into new initiatives and MOUs with different governments.
4. Increase sales through the e-commerce channel.
1. Increased competition from online channels can impact the sales of the hypermarkets.
2. Rise in the covid-19 cases can impact different business segments of the group.
3. Supply chain crisis can cause disruptions in the import and export of products.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of LuLu Group International

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Increased competition from online channels can impact the sales of the hypermarkets: The onset of Covid-19 has given rise to a fleet of new online stores that cater directly to the need of the consumers. The cost of operating such companies is less and they give tough competition to the brick-and-mortar hypermarkets and stores. In UAE, 79% of the consumers shifted to shopping online due to the Covid-19 and around 47% of the people will continue to shop online even after the pandemic. The online stores are expected to grow significantly in the coming years and this is the reason that various new players are entering into the market. E-grocery companies like Kibsons, aggregators like InstaShop, Talabat, large global players like amazon, Walmart and D2C companies like Nespresso, clickcuisine and others have started operations in GCC countries. This is a major threat to the existing hypermarkets and supermarket chains. So, to tackle the competition the hypermarket giants have also started adapting to the online space. Companies like Carrefour, Spinneys, LULU group have started their online channels. But the technology driven new age e-commerce channels are likely to take away from the market share of the existing hypermarket giants.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Carrefour
  • Spinneys
  • Esselunga
  • Landmark group
  • Cencosud
  • Bird Group

Major Brands :

  • Twenty 14 holdings
  • Lulu international exchange
  • Y international
  • Tablez Food Company Pvt Ltd
  • Line investment and Property LLC
SWOT & PESTLE (combined)
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References used in LuLu Group International SWOT & PESTLE Analysis Report

1. LuLu Group International - https://en.wikipedia.org/wiki/LuLu_Group_International
2. TerraPay partners with LuLu International Exchange to power real-time cross-border transfers from UAE to key global markets - https://www.terrapay.com/media/terrapay-partners-with-lulu-international-exchange-to-power-real-time-cross-border-transfers-from-uae-to-key-global-markets.php
3. The Reshaping of UAE Foreign Policy and Geopolitical Strategy - https://carnegieendowment.org/sada/86130
4. Raw material prices and supply shortages skyrocket (in 7 charts) - https://www.consultancy.eu/news/7143/raw-material-prices-and-supply-shortages-skyrocket-in-7-charts
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). LuLu Group International SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/lulu-group-international/ [Accessed 07 Dec, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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LuLu Group International SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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