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Macys SWOT and PESTLE Analysis

ID : 52147353| May 2023| 19 pages

COMPANY PROFILE -Macy's

Business Sector :Retail, Fashion and Lifestyle

Operating Geography :United States, North America, Global

About Macy's :

Macy’s is a USA based company with headquarters located in Cincinnati, Ohio. The company was founded in 1929 in Columbus, Ohio by Xavier Warren under the name of Federated Department Stores. Federated acquired Macy’s in 1994, two years after it filed for bankruptcy. In 2004, through a process that lasted many years, federated finally re-branded all its stores to include the Macy name, with the exception of Bloomingdales. The company’s name and logo were officially changed to Macy’s only on June 1, 2007. Today the company is a departmental stores chain that deals primarily in apparel and fashion accessories. It also sells furnishings, cosmetics and a large number of other consumer goods. The popular brands of the company are Macy’s, Bloomingdale’s and Bluemercury. It has over 680 stores located across 43 states as well a significant online presence through the websites macys.com, Bloomingdales.com and bluemercury.com. The company has over 95,000 employees as per early 2023 records.

Macy’s USP lies in the fact that it offers its customers easy access to a wide range of products at affordable pricing through it many stores located all over the USA. Macy’s mission statement is “to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements more important to our core customers.”

Macy's Revenue :


US $24.44 billion – FY ending January 29, 2022
US $24.46 billion – FY ending January 28, 2021

Competitive Analysis of Macy's

SWOT
PESTLE
The SWOT analysis for Macy’s is presented below:
Strengths
Weaknesses
1. Strong omni-channel existence
2. High business credibility and worthiness
3. Comprehensive value-for-money and luxury products portfolio
4. Personalized merchandise offering and strong loyalty program
5. Strong brand recognition with high brand value
1. Closure of significant number of stores
2. High levels of indebtedness
Opportunities
Threats
1. Bolstering supply chain with automated fulfilment centre
2. Entering new markets through partnership
3. Foray into new store concept
4. Collaborations & partnerships to facilitate growth
1. Intense competition from retail stores
2. Sales to fall due to shifting consumer trends
3. Increasing instances of cyber-security breaches
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Detailed SWOT Analysis of Macy's

Strength

1. Strong Omni channel existence: Macy’s follow an Omni channel strategy to serve customer. Apart from operating retail stores under the name Macy’s, Macy’s Backstage, Bloomingdale’s Outlet and Bluemercury, it also maintains online touch points. Macy's has also launched a new digital marketplace to provide customers with an expanded assortment of products, including fashion, beauty, and home goods, from a variety of brands. The curated platform features a mix of established and emerging brands, including many Black- and women-owned businesses. The platform is designed to offer a seamless shopping experience for customers, with all transactions processed through Macy's own checkout. The move is part of Macy's ongoing efforts to transform its business by expanding its reach beyond traditional brick-and-mortar retail. The marketplace is expected to help Macy's compete more effectively with other e-commerce giants and improve its digital presence. The launch of the digital marketplace comes as Macy's is seeking to build on its recent sales growth and attract more customers to its brand. 2. High Business credibility and worthiness: Macy’s has the BBB accreditation since August, 1965. The BBB has given the company an extraordinary rating of A+ on a scale from A+ to F. This accreditation is based on sufficient background information along with Macy’s commitment to make efforts in good faith to resolve customer issues. Additionally, S&P Global Ratings has upgraded Macy's credit rating from BB to BB+ due to the company's solid operating performance in Q3 2022. The rating agency expects the company to continue its positive momentum over the next year, supported by Macy's initiatives to improve customer engagement, optimize its store base, and invest in technology. The upgrade brings Macy's credit rating one notch below investment-grade status. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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References used in Macy's SWOT & PESTLE Analysis Report

1. Macy's Annual Report 2021 - https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_M_2021.pdf
2. Macy's Launches Its Curated Digital Marketplace - https://www.macysinc.com/investors/news-events/press-releases/detail/1788/macys-launches-its-curated-digital-marketplace
3. S&P Global Ratings Upgrades Macy's to BB+ After Solid Operating Results for Q3 2022 - https://www.marketwatch.com/story/sp-global-ratings-upgrades-macys-to-bb-plus-after-solid-operating-results-for-q3-2022-11-18
4. Macy's Upgraded to BB, One Notch Below Investment Grade - https://bondevalue.com/news/macys-upgraded-to-bb-one-notch-below-investment-grade/
5. 2010 Sales of Department Stores in the US - https://www.statista.com/statistics/197857/2010-sales-of-department-stores-in-the-us/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Macys SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Macys SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/macys/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Macy’s SWOT and PESTLE analysis has been conducted by Devesh Varshney and reviewed by senior analysts from Barakaat Consulting.

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