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Magneti Marelli SWOT and PESTLE Analysis

ID : 521221553| Feb 2023| 21 pages

COMPANY PROFILE -Magneti Marelli

Business Sector :Automotive Parts

Operating Geography :Italy, Europe, Global

About Magneti Marelli :

Magneti Marelli S.p.A was founded in the early 1900’s by Ercole Marelli and is headquartered in Corbetta, Italy. It is an Italian developer and manufacturer of components for the automotive industry and provides its products and services through its subsidiaries and brands including AL-Automotive Lightening, Carello, Cromodora, Cofap, Ergom Automotive, Jaeger, Mako Elektrik, Paraflu, Securvia, Seima, Siem SpA, Solex, Veglia Borletti, Vitaloni and Weber. In 2019, Calsonic Kansei and Magneti Marelli joined forces to form the 7th largest independent automotive component supplier in the world. The key products of Marelli includes automotive lightening, cabin comfort, electric powertrain, electronics, green technology systems, interior experience, powertrain, ride dynamics, thermal solutions, motorsport, as well as providing products and services to aftermarket business. As of early 2021, Magneti Marelli has around 58,000 employees, 170 facilities and R&D centers in 24 countries including Asia, America, Europe, and Africa. During a virtual ceremony held in September 2021, Automotive News recognized the company as 2021 PACE Award winner. Through its AMBITION 2024 is aiming to position itself as a leading global tier 1 independent automotive supplier.

Magneti Marelli’s unique selling proposition or USP lies in being one of the leading independent suppliers of automotive products in the world. Magneti Marelli’s mission statement reads, “We work hand-in-hand with our customers to create a safer, greener and better-connected world.” While its vision is, “We exist to innovate and transform the future of mobility.”

Magneti Marelli Revenue :


JPY 1,380 billion (EUR 10.6 billion) – FY ending 2021
JPY 1,266 billion (EUR 10.4 billion) – FY ending 2020

Competitive Analysis of Magneti Marelli

SWOT
PESTLE
The SWOT analysis for Magneti Marelli is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Global leader of developing and manufacturing automotive parts covering 24 countries.
2. Provides 10+ key product areas and diverse range of spare parts of 4 types.
3. 7th largest automotive supplier with 170 facilities and over $12 billion revenue.
4. Outstanding industrial expertise and high complimentary match of the two mother companies.
5. High competitive advantage on a global scale.		1. Financial crisis developed within a year of company merger.
OpportunitiesThreats
1. Strategic partnership with China based Highly Group can expand company market.
2. 5-year agreement with leading logistic provider DHL can vastly improve supply-chain management.
3. Asia-Pacific market’s lucrative growth opportunities can boost company sales.
4. New facility in Germany to produce EV drivetrains can be a huge success.		1. Covid-19 induced halts in production and operations can limit company growth.
2. Downsizing employee volume translates to doubtful business profitability and growth.
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Detailed SWOT Analysis of Magneti Marelli

Strength

1. Global leader of developing and manufacturing automotive parts covering 24 countries : Marelli has a rich past of over 100 years of pioneering in the automobile component sector. since its inception, the company has focused on maintaining its quality levels without compromising upon the sustainability issues. The company has experience of manufacturing components suitable for the automobile interiors, heating systems and climate control features. This made Marelli an outstanding player in the local and also the global market. The company spread its footprint and operations in Europe, Asia and in the other parts of the world. Currently, the company has a significant presence in the European market and stands seventh in the global list of the automobile component supplier.

2. Provides 10+ key product areas and diverse range of spare parts of 4 types : Marelli has a long history of developing innovative and broad range of products, and continue to explore newer technologies. Currently, the company provides automotive parts in automotive lighting, cabin comfort, electronics, electric powertrain, green technology systems, powertrains, ride dynamics, thermal solutions and motorsports. Apart from these, a varied range of products are also offered in the main domains of electricals and electronics, mechanical parts, bodyworks and consumables. The consumables include products that are more readily exhausted like the battery, air filters and headlight bulbs and other small electrical and mechanical components.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Automotive Lighting
  • Automotive Mechanical Parts
  • Automotive Electronics
  • Automotive electrical components
  • Automotive interior products
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References used in Magneti Marelli SWOT & PESTLE Analysis Report

1. KEY PRODUCT AREAS - https://www.marelli.com/key-product-areas
2. OUR PRESENCE IN THE WORLD - https://www.marelli.com/our-presence-in-the-world/
3. Calsonic Kansei and Magneti Marelli Unite Under New Worldwide Brand – MARELLI – as Part of Combined Company’s Strategy to Compete on a Global Scale - https://www.marelli.com/calsonic-kansei-and-magneti-marelli-unite-under-new-worldwide-brand-marelli-as-part-of-combined-companys-strategy-to-compete-on-a-global-scale/
4. From chips to seating foam to plastics, parts shortages continue to cripple auto industry - https://www.nbcnews.com/business/autos/chips-seating-foam-plastics-parts-shortages-continue-cripple-auto-industry-n1261773
5. Marelli secures $1.2B in finance to withstand crisis - https://europe.autonews.com/suppliers/marelli-secures-12b-finance-withstand-crisis

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Magneti Marelli SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/magneti-marelli/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Magneti Marelli SWOT and PESTLE analysis has been conducted by Imran Khan and reviewed by senior analysts from Barakaat Consulting.

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