Mahindra and Mahindra SWOT & PESTLE Analysis
ID : 5277153| May 2023| 20 pages
COMPANY PROFILE -Mahindra and Mahindra Limited (M&M)
Business Sector :Automobile
Operating Geography :Asia, India, Global
About Mahindra and Mahindra Limited (M&M) :
Mahindra and Mahindra Limited (M&M) is an Indian multinational with headquarters located in Mumbai, Maharashtra, India. Mahindra group is the parent company of Mahindra and Mahindra. The company is a leading car manufacturer. It has a global presence with its products being sold across all continents (in 100 + countries). Its tractors are exported to over 40 countries. The company was formed in 1945 under the name of Muhammad & Mahindra as a steel trading company. The name was changed to Mahindra and Mahindra in 1948 after Malik Ghulam Muhammed, one of the founders, went to Pakistan post partition. It was only then that the company expanded into MUVs, LCVs and agricultural tractors. As of 2020, the Mahindra Group has 150+ companies under its belt. The electric car segment has been entered through the acquisition of South Korea's SsangYong Motor Company in 2011 and through the purchase of a controlling stake in the REVA Electric Car Company. The company today, thus, deals in the production of SUVs, saloon cars, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two wheeled motorcycles and tractors. The Farm Equipment Sector of the company was recently awarded with the Japan Quality Medal, making it the only company globally to have been given this award. Volkswagen and Mahindra & Mahindra Ltd. (M&M) are considering using MEB electric components in Mahindra's new "Born Electric Platform." On May 18, 2022, both parties announced that they had signed a Partnering Agreement to evaluate the scope of collaboration.
Mahindra and Mahindra ‘s USP or unique selling proposition lies in it being the largest car manufacturer in India in terms of production and a market leader for multi utility vehicles. The auto giant is also the biggest tractor manufacturer of the world.
Mahindra and Mahindra Limited (M&M) Revenue :
INR 44,574 crores – FY ended 31 March 2021
INR 44,866 crores – FY ended 31 March 2020
Competitive Analysis of Mahindra and Mahindra Limited (M&M)
SWOT
PESTLE
The SWOT analysis for Mahindra & Mahindra is presented below:
| 1. Focus on innovation and investments in technology 2. New launches will strengthen the product portfolio 3. Strong brand position in the domestic market 4. Number one tractor brand globally by volume 5. Global footprint with diverse product portfolio 6. Recipient of several awards and recognitions | 1. 2-Wheeler segment is not doing well 2. Tractor sales dependent on performance of rural agricultural sector |
| 1. Fast growing automobile industry and export potential 2. Huge potential in the EV market 3. High demand in the farm equipment sector 4. Strategic alliances towards growth in electric mobility | 1. Environmental measures can be a threat to Mahindra’s product portfolio 2. Competition from global brands |
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Detailed SWOT Analysis of Mahindra and Mahindra Limited (M&M)
Strength
1. Focus on innovation and investments in technology: M&M has invested a lot in technology, encouraging the employees to think differently and develop new ideas, products and services for the customers. They follow a 5S framework for innovation which is Space, Self-Indulgent Creativity, Simplicity, Sans (constraints - doing more with less) and Sustained Experimentation. Mahindra’s network of global R&D centers in Chennai, Bangalore, Pune, Detroit, Korea and Italy demonstrates its commitment to innovation. M&M offers various products that involve high-tech innovations such as the deployment of cutting-edge telemetry technology, 4G, and other top digital technologies to offer insightful data on the performance and health of vehicles in iMAXX Telematics among others. 2. New launches will strengthen the product portfolio: M&M’s all new THAR has been launched in 2020 which was very successful. Within just six months of its launch, it had surpassed 50,000 bookings. The 2.0L mStallion TGDi petrol engine and the 2.2L mHawk diesel engine are two brand-new, BS6 compliant engines offered as options on the All-New THAR, which was designed and engineered in India. Both a 6-speed automatic and 6-speed manual transmission are available. It won "Car of the Year" at the 2021 Autocar Awards and received the highest-ever body-on-frame SUV safety rating of 4 stars from Global NCAP. The most ambitious light-weight tractor programme at Mahindra is the new K2 series. The K2 series, developed in cooperation between Mahindra Research Valley in India and Mitsubishi Mahindra Agricultural Machinery of Japan, will allow Mahindra to introduce products across four new tractor platforms, in numerous categories, and at various HP points. Mahindra's Zaheerabad facility will produce the new series, which will serve both domestic and foreign markets. Additionally, by 2026, M&M plans to roll out 9 new passenger vehicle products and 14 LCVs. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.Threat
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Mahindra and Mahindra Limited (M&M) SWOT & PESTLE Analysis Report
1. Mahindra & Mahindra Annual Report 2021 - https://www.mahindra.com/resources/investor-reports/FY21/Annual-Reports/Mahindra-Annual-Report-FY-2021.pdf
2. Mahindra & Mahindra company website - https://www.mahindra.com/
3. Mahindra & Mahindra company profile - https://in.reuters.com/finance/stocks/company-profile/MAHM.BO
4. Mahindra & Mahindra Values - https://www.timesjobs.com/timesjobs/mahindraandmahindra/index.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Mahindra and Mahindra SWOT & PESTLE Analysis
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